Question
How does greeting card etiquette differ from business card etiquette?
Answer
The two follow different rules because they serve different moments. Greeting card etiquette leaves room for color, imagery, and emotion, while business card etiquette rewards restraint and clarity. The thread that connects them is fit: match the design to the occasion and the audience.
| Aspect | Greeting cards | Business cards |
|---|---|---|
| Tone | Warm, personal, expressive | Professional, measured |
| Color and imagery | Playful and open | Restrained and on-brand |
| Typography | Decorative is welcome | Clean and legible |
| Purpose | Convey feeling | Convey contact and credibility |
A birthday card can lean into playful fonts and bright color. A business card should stay with clean lines and professional tones.
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