How do I decide what information to cut from my business card?

Use one test for every element on the card: does it help someone contact you or understand what you do? If not, cut it.

• Inspirational quotes, multiple phone numbers, and full service lists usually fail the test.
• Personal demographics and clutter rarely earn their space.
• Keep one phone, one email, and your website as the non-negotiables.
• Treat everything else as optional and make it prove its value.