How do I choose the right business cards for door-to-door placement?

Door-to-door placement is tough on a card, so durability comes first. A card wedged in a door or left on a step has to survive wind, rain, and handling before anyone reads it.

• Choose a durable stock: a 32pt or plastic card resists bending and weather far better than thin paper.
• Add a protective finish: a UV coating helps a card shrug off moisture.
• Waterproof for the worst days: a plastic card stays intact when paper would wilt.
• Keep the message quick: one clear offer and an easy way to respond suits a card someone finds on the go.