Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What do business card colors say about my brand?

Answer

Choose your card's color by the feeling you want a client to have the second they pick it up, then support that feeling with the right finish.

Decide the single emotion you are after before you pick a palette.
Pair bold colors with a glossy finish and sophisticated tones with matte.
Keep the palette consistent across card, site, and signage so the association sticks.

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