How do I choose the right business card color meaning for my brand?

Choose your card's color by the feeling you want a client to have the second they pick it up, then support that feeling with the right finish.

• Decide the single emotion you are after before you pick a palette.
• Pair bold colors with a glossy finish and sophisticated tones with matte.
• Keep the palette consistent across card, site, and signage so the association sticks.