How do I design a travel brochure that sells the destination?

A strong travel brochure sells a destination through imagery first and words second. Lead with the place, keep the layout clean, and make the next step obvious.

• Use high-resolution destination photography as the hero of every panel. Low-res images undercut a premium trip.
• Match the paper to the mood: glossy stock intensifies scenery, while a matte or textured stock reads more upscale and editorial.
• Limit fonts to two families, one for headlines and one for body copy.
• Keep copy concise and scannable, with short blocks and clear subheads.
• Add a clear call to action with contact details, a booking link, or a QR code.
• Pick the fold that fits the story: a tri-fold suits a quick itinerary, a gate fold builds a reveal.