Vistaprint vs Avery Compared, and the Alternative That Beats Both
Avery wins on DIY labels, with blank sheets and free templates you can print at your desk. Vistaprint wins on breadth, with hundreds of professionally printed products at budget prices. 4OVER4.COM covers both jobs in one place, with 1,000+ printed products, durable waterproof label stocks in any die-cut shape, and a 110% price match on any verified quote.
Head to head
Vistaprint and Avery, feature by feature
| Feature |  Vistaprint |  Avery |
|---|---|---|
| Pricing | Low list prices on printed labels, with promo codes a regular part of the pitch | Cheap blank sheets for home printing, custom print runs priced per small batch |
| Paper and finish range | A short list of label papers and films beside its card and flyer stocks | Label materials made for office printers, with limited professional finishes |
| Product range | Labels are one line in a catalog of cards, signs, apparel and giveaways | Focused on labels, tags, and stickers, plus blank sheets and templates |
| Minimums | Small printed label runs, sold in set quantities | Very low. A single pack of blank sheets is enough to start |
| Shipping | Printed labels ship on standard or paid faster delivery, no same-day | Standard turnaround on printed orders, or instant if you print blanks yourself |
| Design tools | A browser editor with label layouts, plus paid design help | Free Design and Print templates matched to every blank sheet layout |
| Support | Phone and chat help sized for a very large customer base | Retail style help built around templates and sheet layouts |
The two companies sell different things. Avery is a label and template company that also prints, and Vistaprint is a broad online printer that also sells labels. Pick Avery when the label prints on your desk tonight, and a press printer when it goes on a product you sell.
Where each one wins
A fair read on both brands
Vistaprint: printed labels in small runs
Vistaprint wins on sheer breadth at a low price. Its catalog runs to hundreds of items, from cards and flyers to banners, apparel, and branded giveaways, so a single account can kit out an entire small business. Promo codes come around often, order minimums stay low, and the browser editor gets a usable design out of someone with no training. When labels are just one line on a much longer order, Vistaprint keeps it all in one cart at a budget rate.
Avery: blank sheets you print yourself
Avery owns the do-it-yourself label. Its blank sheets are stocked in every office supply aisle, the free Design and Print templates match each sheet layout exactly, and a sheet can print the moment the design is done, without leaving your desk. For tiny batches, one-off address runs, or labels that change weekly, no press order arrives that fast. Avery also runs its own print service when you outgrow the home printer. If you stay at the desk, follow how to print labels at home that line up every time.
What you give up by moving labels to 4OVER4.COM
Two things, honestly. From Avery, you lose the instant desk print: our smallest run is 25 labels, and the standard tier takes 3 business days on standard labels or 5 on die-cut labels. From Vistaprint, you lose the weekly promo code; the price here is the listed price, with a 110% price match against any verified quote instead. What you gain: 500 standard labels for $74.14, die-cut shapes from 25 for $93.37, and a free proof to approve before anything prints. Keep Avery sheets for the address label you need tonight, and print the product label here.
The third option
4OVER4.COM against both, side by side
| Feature | Vistaprint | Avery |  |
|---|---|---|---|
| Label sizes | Preset printed label shapes | Set by its blank sheet layouts | 55 standard sizes, die-cut up to 11" x 11" |
| Label materials | Paper and a few films | Papers and films made for office printers | Uncoated, semi-gloss, hi-gloss, white vinyl, clear |
| Smallest printed run | Set small quantities | One pack of sheets you print yourself | 25 labels |
| Price match | No | No | Yes, 110% price match |
| Free proof | Not standard | Not standard | Free online proof offered |
| Same-day options | No | No | Standard labels, order by 12pm ET |
| Loyalty rewards | No | No | Coins earned on every order |
Avery and Vistaprint split labels between home printing and budget breadth. 4OVER4.COM has printed for 150,000+ businesses from Queens since 1999 and treats the label as a core product: flat cut standard labels for jars, prices and addresses, die-cut labels on your outline, and vinyl or clear stock where a paper label would peel or blur.
Make the switch
Standard labels at $0.96 each, die-cut at $3.73
Other label comparisons
More head to heads for label and sticker buyers
Get Started
Print the product label here, keep Avery for the desk
Upload your outline, pick paper, white vinyl or clear, and approve the proof before the run prints.
Legal Disclaimer
Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation.
Label questions
Common Questions
What label buyers settle first: the shape, from a .375" x 1" strip to an 11" x 11" die-cut, the material, whether it has to survive water on white vinyl or clear, and the run size, from 25 labels up. The rest is on our FAQs hub.
Is Vistaprint or Avery better for labels?
It depends on the job. Avery is better when you want to print small batches yourself, since its blank sheets and free templates make desk printing painless. Vistaprint is better when you want the labels professionally printed alongside other marketing products. When the label needs a fluorescent, kraft, cling or vinyl stock, custom labels at 4OVER4.COM come in 23 materials and 13 sizes, or a custom size.
Is Avery cheaper than Vistaprint?
For tiny runs, usually yes, because a pack of blank Avery sheets plus your own printer costs very little. The math flips as quantities grow. Home printing burns ink and time, and professionally printed labels drop sharply in unit cost at volume. 4OVER4.COM prints standard labels at bulk rates and beats any verified competitor quote by an extra 10%.
Can I get custom die-cut shapes from Vistaprint or Avery?
Both offer preset shapes, and Avery layouts follow its standard sheet formats. Fully custom die-cutting is where they thin out. 4OVER4.COM cuts die-cut labels and die-cut stickers to any shape you upload, as kiss-cut labels on sheets or as single cut stickers, on paper, white vinyl or clear.
Are Avery labels waterproof?
Avery sells some weatherproof films, but most of its catalog targets office printers, and inkjet output smudges when wet. For bottles, coolers and outdoor gear, a printed vinyl or clear film label is the safer choice. 4OVER4.COM prints die-cut labels on White Vinyl Permanent, White Vinyl Repositionable and Clear Label Permanent.
Is there one printer that covers labels and everything else?
Yes. 4OVER4.COM carries 1,000+ products, so the same account that prints your labels also prints business cards, flyers, banners, and packaging. Orders earn loyalty coins, and non-profits get 25% off for life. Compare the Vistaprint alternative and the Avery alternative breakdowns for the details.
