Real Estate Agent Starter Pack: 3 Print Products That Fill Your Calendar With Bookings
A new license does not come with a pipeline. It comes with a phone and an empty calendar. These three printed pieces are the ones that reliably produce showings, listing appointments and referrals in an agent first year, and every one of them keeps selling in places your online listing never reaches.
The real estate agent starter pack is three pieces: commercial real estate brochures for the listing appointment and the investor tour, a real estate A-frame that pulls weekend traffic off the street and into your open house, and real estate brochures that send every visitor home with the address, the floor plan and your number. Print them in one order so the branding matches across all three.
The picks
The three pieces, priced live
Start here. These are the three products in the pack, each priced live on its own page so you can set quantity, size, stock and turnaround before you commit. Order them together and your first listing campaign lands on one delivery date.
Design and print help
Keep all three pieces on brand
The pack only works if a seller who saw your sign on Saturday recognizes your brochure on Monday. These tools keep the headshot, the colors and the contact block identical across every piece you print.
How they work together
Print in the order a deal moves
Each piece owns a stage of the transaction, from the stranger who turns at your arrow to the seller deciding which agent to sign. Print for the stage you are in and the pack pays for itself one listing at a time.
Claim the corner two blocks out and the driveway itself. The sign is what converts a driver who was not looking for a house today into a walkthrough this afternoon.
Walk in with a printed piece built for that property. Numbers, floor plate and photos on paper beat a phone screen when three people are reading at once.
Every visitor leaves with the address, the specs and your number in one piece they can hand to a spouse who could not make the showing.
1. Commercial real estate brochures: the leave behind that wins the listing appointment
A commercial listing is sold on numbers, and numbers need room. A multi page brochure gives you space for the rent roll, the floor plate, traffic counts and the parking ratio without cramming any of it into a postcard. Leave one on the table after a tour and the property keeps making its case in the room after you have gone.
Print on a heavier coated stock so the piece survives a week in a briefcase, and keep the cover almost empty: property name, one strong exterior photo, your name, your number. Investors skim before they read, so put the square footage and the price where a thumb lands first. Our guide to marketing yourself as a new agent covers how to position your own credibility next to a property you did not sell yet.
Order a short run per listing instead of one generic stack. Specifics close commercial deals, and a brochure built for a single building always outperforms a folder about you.
2. Real estate A-frames: the sidewalk sign that fills the open house
Most open house visitors did not plan their Sunday around your listing. They were driving past, saw an arrow and turned. That makes the A-frame the highest leverage piece a new agent owns, because it recruits foot traffic from people who were never on any mailing list and never saw the listing online.
Design it for a moving car, not a desk. Three or four words, a huge arrow and one number worth calling. Contrast beats decoration here, and the reasoning in best colors for real estate yard signs applies to A-frames the same way, while bandit signs as an advertising tool is worth reading before you decide how aggressively to place them around a neighborhood.
Two panels means two directions of traffic get the same message, so set the frame square to the road rather than flat against a fence. Weight the base on windy afternoons and always check the local sign ordinance before you plant one in the right of way.
3. Real estate brochures: the listing piece a buyer takes home
A buyer walks four houses in an afternoon and by dinner they blur together. The brochure is what stops the blur. Address on the front, the best three photographs inside, room dimensions and the floor plan where a spouse who missed the showing will look first, and your contact block on the back where it survives being folded into a pocket.
Give the piece a second job once the listing sells. The same layout becomes a just sold recap for the surrounding blocks, which pairs naturally with door hanger ideas for agents and with the farming approach in the definitive guide to real estate direct mail. Keep the branding identical to what is on your card so the two pieces read as one agent, using the layouts in real estate business card ideas as your reference.
Print enough for the open house plus the neighbors who will ask, and hold a few back for the seller. Handing a client a printed piece about their own home is the cheapest referral you will ever buy, and seasonal follow ups like Memorial Day postcard ideas keep that relationship warm.
Specs and pricing
Anchor the pack: real estate brochure specs and live pricing
The listing brochure sets the stock, the finish and the fold everything else matches. Check the specs, then watch the price move as you change quantity and turnaround.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | $1.14 | $57.11 |
| 100 | 82.4¢ | $82.38 |
| 200 | 53.3¢ | $106.55 |
| 300 | 41.0¢ | $123.02 |
| 400 | 34.9¢ | $139.49 |
| 500 | 31.2¢ | $155.97 |
| 600 | 26.7¢ | $160.36 |
| 700 | 23.5¢ | $164.75 |
Wally explains the starter pack
Three pieces, one brand, printed to fill your calendar
Wally thinks of an agent starter pack the way a builder thinks of a first toolbox. The A-frame is the piece that finds people, the residential brochure is the piece they carry home, and the commercial brochure is the piece that makes a seller believe you can handle a bigger listing. Print all three in the same colors and on matching stock, and a name nobody knew last month starts looking like the agent who works this neighborhood.
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By the numbers
One pack, printed to start your first year strong
Common Questions
Common questions about the real estate agent starter pack
What is in the real estate agent starter pack?
Three pieces that cover the three moments where a new agent actually wins work. Commercial real estate brochures for the listing appointment and investor tour, a real estate A-frame for sidewalk and driveway visibility on open house day, and real estate brochures for the piece a buyer carries home. Each one is priced live and can be ordered on its own or together.
I just got licensed. Which piece should I print first?
The A-frame, if you have any listing at all or you host other agents open houses to build a database. It is the only piece that produces new conversations by itself. Print the residential brochure second so those conversations leave with something, and add commercial brochures when you start chasing income property or retail space.
How many brochures should I print per listing?
For a single open house weekend, a short run in the low hundreds usually covers foot traffic, neighbor curiosity and the copies you hand to cooperating agents. Longer runs cost less per piece, so if the listing is likely to run several weekends or you farm the surrounding blocks, print for the whole campaign at once instead of reordering twice.
What is the difference between the commercial and residential brochures?
The audience reads differently. A residential buyer responds to photography, room counts and the feel of the neighborhood, so the layout gives images the most space. A commercial prospect wants rent roll, square footage, zoning, parking ratio and traffic counts, so the layout has to carry dense tables and site plans without turning into a spec sheet nobody finishes.
Where should the A-frame actually go on open house day?
Work backwards from the nearest arterial road. One at the turn off the main street, one at the corner closest to the property and one in the driveway or at the curb. Weight the base or use sandbags on windy days, keep the arrow unmistakable, and check local sign rules since many towns limit placement in the public right of way.
How much does the whole starter pack cost to print?
Every piece is priced live on its own product page, so the total depends on quantity, size, stock and turnaround rather than a fixed package number. Brochures start at $57.11 for a run and the A-frame starts at $65.90. Configure each piece, watch the price update as you change quantity, and order all three together on one delivery date.
What should I add once the first three pieces are working?
Yard signs and riders for every listing, door hangers for the blocks around a sold property, and a direct mail card that keeps your name in front of your farm between listings. Add them in the order your business earns them rather than buying a full marketing kit before you have anything to advertise.
Get Started
Ready to work your first listings on brand?
Order the starter pack from 4OVER4.COM and the sign at the corner, the brochure in the buyer hands and the piece you leave at the listing appointment all arrive matching, on one delivery date.
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Gold Standard guarantees apply to all standard orders placed through 4over4.com. Price match requires verifiable proof of a competitor's published price for an equivalent product with matching specifications and turnaround time. Satisfaction guarantee covers manufacturing defects and print quality issues. Contact support with order number and documentation. On-time delivery rate based on tracked orders 1999 to 2026. Individual results may vary based on shipping carrier performance.
