Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

Is there a minimum order for variable data printing?

Answer

Minimums for variable data printing depend on the specific product you are printing rather than on the personalization itself.

  • Variable data printing runs on digital presses, so there are no plate costs to drive up short-run pricing.
  • Each piece can carry a unique name, address, or offer without slowing the run or raising the minimum.
  • Even a run of 100 personalized pieces stays cost-effective compared with traditional offset methods.

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