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Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can I get an exact color match when I order prints?

Answer

An exact color match cannot be guaranteed in commercial printing. Presses, inks, and materials all vary, so the same file can look slightly different from one run or substrate to another.

  • Printing uses a full-color CMYK process, which cannot reproduce every on-screen RGB color exactly.
  • Uncoated stocks absorb more ink and look softer than coated stocks.
  • Reference a Pantone number for a critical brand color so the printer can aim as close as possible.

To get the most predictable result, build your artwork in CMYK, avoid relying on screen appearance, and request a proof for color-critical jobs.

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Published .

FSC Certified Printer #C013635
G7 Certified Color Accuracy
25+ Years Since 1999
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