Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I get double-sided printing for newsletters?
Answer
Yes. Most newsletters are printed double-sided in full color (4/4), which is the most efficient way to fit your content and keep the page count, and the cost, down. Single-sided (4/0) is available too when your layout calls for it.
- 4/4 double-sided: full color on both sides, the most common and cost-effective choice.
- 4/0 single-sided: color on the front only, good for simple announcements or inserts.
- Double-sided lets you group related content, for example the lead story up front and calendar or contact details on the back.
If you have a lot to say, double-sided almost always gives you more value per printed sheet.
On a light stock, heavy ink coverage can show through to the other side; a heavier stock solves it.
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