Question
What paper stocks can I choose for business cards?
Answer
Business cards come in a wide range of paper stocks, and each one changes how the card feels in the hand and how colors appear on the surface. Choosing the stock is as important as the design itself.
| Stock | Character |
|---|---|
| 14pt gloss or matte | Standard, everyday professional |
| 16pt to 18pt | Slightly heavier, upgraded feel |
| 32pt ultra-thick | Rigid, premium impression |
| Kraft | Natural, eco-forward look |
| Pearl metallic | Subtle shimmer for elegance |
| Soft-touch | Velvety, tactile finish |
Pick the stock by the impression you want to leave, since a matte 14pt and a soft-touch 32pt can carry the exact same design to very different effect.
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