Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Will a glossy finish cause glare in photos of my printed materials?
Answer
Gloss finishes reflect more light, so yes, they can cause glare in photos taken under direct lighting. If you plan to photograph your prints, that reflection is worth planning around.
- Photographing your prints: matte or soft-touch lamination reproduces far better on camera, with little to no glare.
- Pieces held in hand: gloss is the winner, making colors look more vivid and saturated in person.
- Quick rule: shoot matte for the camera, choose gloss for the hand.
Match the finish to where the piece will actually live, whether that is a social feed or someone's pocket.
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