What percentage of home buyers start their search online?

According to the National Association of Realtors, 97% of home buyers use the internet at some point during their search. But going online does not mean skipping the personal side of the transaction.

• Nearly universal online use: 97% of buyers research on the web.
• Agents still come from people: only about 13% find their agent through an internet search.
• Referrals dominate: most buyers still choose an agent through a recommendation.
• Combine both: a strong digital presence plus visible local touchpoints like yard signs works best.