Tobias Reed Production Knowledge Lead at 4OVER4.COM
Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.
Question
What percentage of home buyers start their search online?
Answer
According to the National Association of Realtors, 97% of home buyers use the internet at some point during their search. But going online does not mean skipping the personal side of the transaction.
- Nearly universal online use: 97% of buyers research on the web.
- Agents still come from people: only about 13% find their agent through an internet search.
- Referrals dominate: most buyers still choose an agent through a recommendation.
- Combine both: a strong digital presence plus visible local touchpoints like yard signs works best.
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