Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
What paper stocks work best for folded pieces?
Heavier stocks like 14pt and 16pt hold a fold cleanly and feel sturdy. Coated stocks, whether gloss or matte, protect the printed surface and keep colors vivid, while uncoated stocks give a natural, textured feel that suits invitations and greeting cards.
| Stock | Character |
|---|---|
| 14pt / 16pt | Sturdy and holds a crisp fold |
| Coated (gloss/matte) | Protects ink and keeps color vivid |
| Uncoated | Natural texture, ideal for invitations and cards |
For folded brochures and programs, a text weight such as 100lb Gloss Text folds cleanly without the cracking that thicker cover stock can show along the fold, and the gloss surface keeps photos crisp.
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