Question
What file format should my logo be in?
Answer
A vector file is ideal, and a high-resolution PNG with a transparent background is the best everyday option. Transparency lets the logo sit cleanly on any background color with no visible box around it. If all you have is a JPEG it can still work, but it must be sharp at print size, because a low-resolution logo is the number one cause of blurry prints.
| Format | Best use |
|---|---|
| SVG / EPS / AI (vector) | Scales to any size with zero quality loss, the gold standard |
| PNG (transparent) | Drops onto any background cleanly, great for on-screen builders |
| Preserves vector artwork and fonts for print | |
| JPEG | Acceptable only at 300 DPI or higher, no transparency |
- Aim for at least 300 DPI at the exact size the logo will print.
- If you only have a small web logo, ask your designer for the vector source before printing.
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