Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What file format should my logo be in?
Answer
A vector file is ideal, and a high-resolution PNG with a transparent background is the best everyday option. Transparency lets the logo sit cleanly on any background color with no visible box around it. If all you have is a JPEG it can still work, but it must be sharp at print size, because a low-resolution logo is the number one cause of blurry prints.
| Format | Best use |
|---|---|
| SVG / EPS / AI (vector) | Scales to any size with zero quality loss, the gold standard |
| PNG (transparent) | Drops onto any background cleanly, great for on-screen builders |
| Preserves vector artwork and fonts for print | |
| JPEG | Acceptable only at 300 DPI or higher, no transparency |
- Aim for at least 300 DPI at the exact size the logo will print.
- If you only have a small web logo, ask your designer for the vector source before printing.
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