Marcus Chen Print Marketing Strategist at 4OVER4.COM
Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is the printing industry growing or shrinking?
Answer
It depends on the segment. The market is transforming, not disappearing.
| Segment | Trend |
|---|---|
| Newspapers and magazines | Declining |
| Packaging print | Growing |
| Digital printing | Growing |
| Commercial marketing materials | Growing |
The value per printed piece is higher than ever thanks to personalization and premium finishes.
Direct mail and variable data personalization, which tailors each piece to its recipient, are part of that growth, and digital printing makes short runs and on-demand jobs affordable. Overall, commercial printing remains a multi-billion dollar market.
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