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  • Welcome to the ultimate guide
  • What Is a Business Card?
  • Are business cards still relevant?
  • What business card gets the most attention
  • How to make business cards
  • What size are business cards?
  • Where to get free business cards
  • What To Put On A Business Card
  • How much do business cards cost?
  • How to Make Business Cards with 4OVER4 templates
  • What kind of paper is used in business cards?
  • Business Card Etiquette: When to Give Out Business Cards?
  • Where to print business cards
  • What Are Cotton Business Cards And Is It Hard To Write On Them?
  • How to make die-cut business cards
  • What is edge gilding?
  • How to make painted edge business cards
  • What is a die-cut business card?
  • Where can I find 32pt painted business cards?
  • What is a fold-over business card?
  • Can you laminate business cards?
  • What is a spot gloss finish on business cards?
  • What are kraft business cards?
  • What is a foil business card?
  • What is metallic foil?
  • How to print on a plastic business card
  • Where to get plastic business cards
  • What is silk lamination?
  • What is a velvet laminated business card
  • Conclusion
  • Resources

The Ultimate Guide to Business Card Printing

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The Ultimate Guide to Business Card Printing

Welcome to the ultimate guide

Business cards have been around for hundreds of years. But do business cards still work? Likely, you have wondered: What are the popular types? What is the business card size in inches? What do I include in my card? Or where can I get free business cards?

Welcome to the ultimate guide. You don’t need to guess how to make effective cards. We have compiled our best printing tips from over 20 years of printing experience. 
 

What Is a Business Card?

The business card definition is that they are small printed cards with your name, occupation, and office address. 

But they do not simply hold your contact details. They do way more for your brand. Here are some added uses:

  • They show your readiness. They provide an opportunity for you to make a great first impression
  • They are commonly used as a marketing tool to grow your brand
  • They allow your client to refer others to your business

These uses are what give a business card meaning today. 
 

Are business cards still relevant?

Are business cards still relevant 2022? According to CreditDonkey, 27 million cards are printed daily. In addition, a similar report noted that company sales improved by 2.5% for every 2,000 cards they distribute.

Do not reserve them for business events alone. Informal occasions are an excellent avenue for promoting your enterprise. Generally, you want to ensure that you are equipped to talk about your business when the opportunity lends itself. Not every prospect will buy from you, but you'd miss every sale if you're ill-equipped. 

So, do people still use business cards today? The answer is "yes." Despite living in the digital age, they are still in vogue, and their popularity isn't waning. Next, we'd see the most popular types and which type is ideal for your specific needs.
 

What business card gets the most attention

What business card gets the most attention? they don’t all receive equal attention. Your card needs to stand out to be appealing. So, here are the most popular business cards:
 

10 Most Popular Business Cards

Die-cut (Any Custom Shape) Business Cards


Die-cut come in unique shapes and sizes. Your creativity is unlimited as you can print on various card shapes such as shoes, houses, ties, etc. For instance, if you are a realtor, you may print your card in the shape of a home. This way, your card will capture your prospect's gaze.
 

Die-cut (Any Custom Shape) Business Cards

 

Custom Shaped Business Card Collection


Choose from 80 unique but appealing trims. Novelty attracts. Hence, the typical rectangular-shaped card may go unnoticed, but not our Custom Shaped collection. Apply custom shapes to your in 1 click. Also, these shapes work with your card design or our free online templates. Choose custom-shaped cards for timely and professional designs.

 

3D Lenticular Business Cards


The motion illusion makes them unforgettable, and fascinating.3D cards are the best type of business cards to showcase creativity. You can choose to have 3 different images in a vertical flip, thus maximizing space opportunities for your message. In addition, you can highlight coupons on one of the images and include humor to make them more appealing. 
 

3D Lenticular Business Cards
 

Prestige Ultra-Thick Business Cards


Ultra-thick ensures your message is felt. These cards are 3 to 8 times thicker than average. Hence, your prospects will conclude your message is important. These cards are durable and lasting due to their thickness.

Prestige Ultra-Thick Business Cards
 

Edge Painted Business Cards


Edge-painted are not just fanciful; they get noticed. Imagine your card is in a pile of similar cards. Painting the edges will help in such a scenario. In addition, these cards communicate your attention to detail and distinguished service. 

Edge Painted Business Cards
 

Foldover Business Cards


Foldover cards give you double the space a regular business card has. So you get 4 sides to use instead of the usual 2. You can add as much information as you wish and even double it up for an appointment card. Use the extra space to give directions to your business premises, add a coupon code, highlight your services, share your schedule, and so much more!

Foldover Business Cards
 

Gloss Laminated Business Cards


The glossy coating gives these cards a shiny, smooth look that’s appealing and chic. In addition, the glossy surface ensures that printed images pop on the cards. Therefore, glossy cards are great if you must print quality, attention-grabbing images. Also, glossy cards remain durable for a long time due to their special coating.

Kraft Business Cards


We live in a time when people are concerned about the environment, and kraft paper stocks give the impression of environmental sustainability. Therefore, they are 100% recyclable. Show you are one with nature when you hand out one of these cards. Choose kraft if one of your business values promotes the environment’s well-being.

Black Business Cards

Black cards are one of the most popular. Black reveals sophistication and elegance. It creates a striking first impression and showcases professionalism. Utilize your prospect's natural love for black when you print on black paper. 

Raised Spot UV Business Cards


Raised Spot UV helps you stand out. Specific areas of your card are more prominent and elevated than others. These areas could be your brand's logo or name. Raised Spot UV is unique and attractive. 
 

Raised Spot UV Business Cards
 

 

How to make business cards

Using a  business card maker online tool is how to make your own business cards. We know you're likely not a professional designer, so a card maker has a simple drag-and-drop interface that anyone can use. In addition, blank templates have marked printing lines so that your content is never too close to the edge of your card.

Alternatively, use ready-made templates if you want them professionally in minutes. We have grouped thousands of templates by their industry or color scheme. Therefore, your ideal design is a click away. Access millions of free images, typefaces, and design icons when you use a business card maker. And that's how to make digital business card for your business.

What size are business cards?

What size is a standard business card? In the US, that's 3.5 x 2 inches. This size lets your card fit in most wallets without the unsightly crease on the edges.

However, smaller card sizes and square-shaped cards are noticeable because they are more unusual. Likewise, larger options are notable for the same reason. Plus, they allow you to use detailed copy and bold images on your design. This feature of larger cards means they can double as appointment cards or a mini catalog to showcase your product or services. 
See our business card size and dimensions write-up for a detailed guide.
 

What size are Business cards

 

Where to get free business cards

Get free business cards from 4OVER4. Small and new businesses are happy to save money. So, get FREE design templates, free printing, and free shipping on 4OVER4.COM. Perform simple actions to collect 500 4OVER4 coins. Then trade your coins for the 200 free business cards.

Here are 10 easy actions to start collecting valuable coins:

  • Create a new account (100 coins)
  • Daily login (10 coins)
  • Complete your personal profile (50 coins)
  • Complete your business profile (100 coins)
  • Review us on Social Media (50 coins per review)
  • Share us on Social Media (75 coins, but the sky's the limit)
  • Share us on Social Messaging Apps (50 coins, but the sky's the limit)
  • Share our articles on Social Media (25 coins per article)
  • Make a purchase (Sky's the limit)
  • Review us at 4OVER4.COM (25 coins)

The above steps are how to make business cards for free. 
 

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What To Put On A Business Card

What to put on a Business Card

Some crucial information about your business should go on your business card. You want to leave out irrelevant information, so your card isn't cramped with information and, therefore, unreadable. Prioritize the information on your card and display the most important information on the front. 

How do you determine what to put on the back of a business card? Less important but essential information should go on the back. Your clients may never know what's on the back if they are not captivated by the front. Additional information, like your social media handles, can be on the back. 

Still, ensure only to include pertinent information about your business. Resist the temptation to include trivial details that don't serve you. Remember that simple cards are the most appealing and helpful.

Read our guide below for what information to put on a business card. 
 

Business Name and Logo

 

This goes without saying! The purpose of your business card is to promote your brand. Your business name and logo are elements of your brand that you must include and make prominent. A logo allows others to recognize your business anywhere. Logos can also communicate to customers important information about your business. 

An example of a company embedded in our minds is Nike. The black ‘tick,’ known as the swoosh, is known worldwide. Even without seeing the name Nike, you connect the logo to the brand automatically whenever you see the Nike logo.

Your business name and logo typically go on the front, where they will receive the most eyeballs. Keep your brand name and logo simple and memorable. Also, it will help if prospects can imply your product or service by simply looking at your name or logo.
 

Business Tagline


Include your tagline. A tagline is a simple statement that says what your brand does. Many businesses use between 2-5 words. An excellent example of a tagline is Airbnb's tagline. It says, 'Belong Anywhere,' which tells you it's about making anywhere feel like home. A tagline is what sets you apart from your competitors. I love Apple’s tagline — “Think Different.”


Contact Information


How can prospects reach you? It is important to add your contact information. Include relevant contact and give alternatives. You can have two numbers listed, or a number and your email. Also, include an office address and welcome visits if you own an office. 


Your Website


Have your website’s URL listed, as there is only so much you can say on a card. Interested folks can check out your work in detail on your website. 


Social Media Profiles


People are more likely to trust a business that has a social media presence. Hence, add your social media pages so recipients can learn more about your work. Ensure your pages are updated, and your content is regular and relevant to your customers. 


White Space


White space refers to the blank spaces on a card with nothing written. They’re essential to have as they improve readability and aesthetics. It also helps recipients quickly skim through your card. Don’t go overboard with information. Just have the relevant information displayed. Avoid the temptation to include too much detail on your card.

 

How much do business cards cost?

What is a good price for business cards? It depends. While some don't cost much, others are pricier. The type of card you want and your chosen printing service will determine the cost. 

Here, we compare the major printing companies' standard printing prices. How much does it cost to make business cards? Take a peep.
 

  Size Quantity Price
4OVER4 2” X 3.5” 100 $11.20
Vistaprint 2” X 3.5” 100 $18.00
PsPrint  2” X 3.5” 100 $18.35
Zazzle 2” X 3.5” 100 $25.95
MOO 2” X 3.5” 50 $21.00
Gotprint 2” X 3.5” 100 $9.80  (excludes shipping)
Primoprint 2” X 3.5” 100 $23.00

 

 

How to Make Business Cards with 4OVER4 templates

Business card design templates help you design professional-looking cards quickly and easily. These templates include fonts, icons, and color schemes.

You can browse our business card design templates for free. Sort these templates by color scheme, business card size, or industry to see which works for you. Then, choose a template you want to start editing. Our free design tool is easy to use and allows you to import your brand logo or images. In addition, you get access to a library with millions of free digital assets, namely: fonts, icons, and images, to complete your project. 

Finally, order your printed business cards once your design is ready. You can do this in minutes without hiring a designer or changing the browser tab. We'd print your job on schedule and deliver it based on your preferred delivery method. Check out our free templates to get started.

What kind of paper is used in business cards?

Do you wonder what paper to use for your business cards? There is no one answer. The material for a business card varies, and your choice will depend on the finish you want. But here a popular paper types to choose from: 

  • Coated
  • Uncoated
  • Linen
  • Laminated
  • Metallic Pearlescent
  • Synthetic Plastic
  • Rigid Vinyl (PVC)
  • Indoor Magnet
  • Holographic Paper

These papers are available in different variants, points, or thickness. 
 

Business Card Etiquette: When to Give Out Business Cards?

Business Card Etiquette: When to Give Out Business Cards?

Take advantage of any chance to connect with your contact but keep this business card etiquette in mind as you do. 

If an individual is interested in connecting with you, they will ask about ways to contact you. This is the right time to give them your business card. Also, be sure to take business cards to events and conferences. Hand out your business cards to contacts at the event. It's inoffensive to do so because people expect them but ensure you're tactful. First, introduce yourself and what you do, then give them your business cards if there's a genuine connection. If you're going to a tradeshow, make sure you have a couple of cards in tow.

When sending out your products, especially to new customers, be sure to slip your business card. Have them on a desk at your business premises or somewhere you know potential customers visit frequently. A catchy business card design will spark the curiosity of prospects. 
 

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Where to print business cards

You have several options to pick from when printing business cards, but if you are looking for where to print business cards same day, then it's 4OVER4. Get premium prints at great prices and a fast turnaround time when you order with us. In addition, you can choose from several customization options to ensure your cards suit your specific business needs. 

You get free online proof when you order with 4OVER4. So you can preview what your prints will look like before they're made. Also, you can make last-minute changes to your business card, so it's exactly the way you want. Then you can print when you're happy. 
 

What Are Cotton Business Cards And Is It Hard To Write On Them?

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These cards are among our luxurious range of business cards. So they make a lasting impression on prospects.  They are made from 100% cotton paper, are thicker than standard business cards, and have a natural fiber look and feel. They are also biodegradable and eco-friendly; we make them from recycled cotton linter that is sometimes discarded. 

You may think that it would be hard to write on them, but they actually have a nice smooth surface that is easy to write on. Cotton business cards are a great way to stand out from the crowd and show your environmental consciousness.

Here are some cotton business cards review from our happy customers:

“The business cards are lightweight but tough and durable.“

“There is a nice texture to them, giving it that "recycled material" feel.”
 

How to make die-cut business cards

Die-cutting is a sure way of standing out of the crowd because of the uniqueness it yields in different products.

When it comes to printing, the sharp steel blade that creates a smooth edge offers consistency throughout the shape. The guiding shape that cuts through the paper stock producing different shapes and sizes is called a “die-line”.

The die line enables you to cut and form the business cards.

The process of die-cutting - the manner in which the die-cutting process unfolds is determined by the cutter being utilized. A rotating die presses materials in cylindrical mechanisms that enable high volume production. In a flatbed die, however, materials are pressed against two opposing plates like a stamp for increased efficiency.

In the last few years, they have invented digital “die-cutting” machines. Since these are digital and DO NOT require a “die” to be made, they are really digital cutting machines. That has changed the entire landscape for printers like 4OVER4 who have embraced the new cutting edge technology.

 
  1. No steel rule expensive dies need to be made
  2. The die-cutting setup takes minutes and not hours
  3. Quantities even as low as 25 become very doable to produce very cost-effectively
  4. Even same day turnarounds are now possible.

What is edge gilding?

 

What is edge gilding?

 

It is the process of applying shiny metallic foil on the edges of a book, business card and other printed products. You will recognize edge gilding in big religious books where the pages shine with silver or metallic foiling.

So far there are gilding services in gold and silver but these days technology has advanced enough to allow edge gilding in a variety of foil colors.

The process of edge gilding business cards

 

  • Cards are placed in a clamp which is tight
  • The surfaces of the area to be gilded are sanded down
  • The surface is smoothened out
  • An adhesive is applied to the smoothened surface
  • The intended foil is laid over the top of the cards. It then sticks to the adhesive
  • A heated roller applies pressure to roll the foil smoothly on the edges of the cards
  • The foil is then peeled away from the cards. It leaves the business cards shining with the desired color and finish.

How to make painted edge business cards

 

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Edge painted business cards

  • The process is very similar to edge gilding. Only that this time we use paint.
  • Stack the business cards together
  • Clamp them firmly and weigh them down
  • Get your acrylic paint brush
  • Paint the edges but ensure that you have covered the surfaces with paper. This will prevent the paint from spilling to the unwanted parts.
  • Let the paint sit and dry.

What is a die-cut business card?

 

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These are business cards which assume the shape that the customer orders. They can also be called any shape business cards. There are so many examples of businesses using custom shaped business cards to represent the essence of their businesses.

A company in the agriculture sector has used leaf-shaped business cards. In the same vein a photographer or video professional can use business cards that look like cameras. That is the power of die-cutting.

Where can I find 32pt painted business cards?

Company Dimension Quantity Price
4OVER4 2” X 3.5” 250 $129
Elite Flyers 2” X 3.5” 250 $165

What is a fold-over business card?

 

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They can also be referred to as foldover business cards or folded business cards. A fold over business card is one that can be folded twice. There is no stark difference.

They are ordinary business cards with twice the space. They have four surfaces. The added space allows you room to print more information.

You can include other important details about your brand or business on the different pages of a fold over business card.

With the extra space, you can add your services, directions, products or print a highly attractive image.

At 4over4 they come in three different sizes; 4” x 3.5”, 3.75” x 3.5”x 3.5 Uneven fold, 2” x 7” Even fold.

Can you laminate business cards?

Yes, you can laminate them. Lamination adds a layer of protection to business cards while still making them look classy and irresistible. Additionally, lamination enhances durability. Because lamination makes them water-resistant and tear-resistant.

There are different types of lamination that you can use for your cards:

  • Velvet lamination
  • Silk lamination
  • Matte lamination
  • Gloss lamination
  • Soft touch lamination

Flush-cut lamination is more commonly used by printing companies on business cards. Lamination is recommended for business cards because they generally have a short shelf-life. It fortifies them to endure for a long time.

What is it really?

It is the super-fine plastic coating that is bonded with the surface of a print or card.It makes it look beautiful while at the same time acting as a layer of protection. Lamination makes the prints last long by ensuring that they are scratch-proof, water-resistant and have a durable finish.

What is a spot gloss finish on business cards?

Let me explain this by painting a picture. Have you ever seen a business card or a packaging box that has a shiny smooth surface? This phenomenon can be commonly noticed in Apple, Microsoft, and Google products. The shiny surface is subtle but shiny.

Spot Gloss, also known as spot UV is a coating that highlights particular parts of the card when applied. Unlike Raised spot where the images are elevated, spot gloss is subtle and somewhat transparent. Spot gloss adds a transparent shine on a business card.

The most interesting part is that you can use Spot UV to make a specific area of the business card stand out. If you want your logo to stand out, or services or any other part, you just get that spot-laminated.

For fold over business cards which have a lot of information in one, spot lamination makes sense. Because you can shine the spotlight on areas of your business card that you feel are important to highlight.

How it’s done

In the printing process, spot lamination is the final part. Therefore, before you add spot lamination, you have to ensure that inks have been properly laid down. Any other lamination has already been done by this stage and the drying completed.

Spot UV is then printed on top of the paper as a transparent gloss. Finally, it is dried.

As you choose which areas to highlight, always remember that less is more in the design world. Avoid adding too much gloss on the cards because it will end up circumventing its very purpose.

In a fold over business card, you should avoid putting it on a fold. With the fold, the high-gloss finish will creek or peel away. It becomes fragile when cut.

Still on that point, gloss relies on regular/even surface tension. The folding, friction and creasing weakens the finish thereby causing cracks.

What are kraft business cards?

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These are environmentally safe business cards made out of eco-friendly material called Kraft paper. Kraft paper is made of re-used, recyclable and biodegradable material. It’s a modern, classy style of business cards that have been in the market for the past 10 years now.

The cards are mostly used by companies that are conscious of environmental preservation and conservation.

There is a study that was done by ClinMed International library in 2019. According to the findings, North America is the second-largest producer of non-biodegradable waste after China. China produces 28% of non-biodegradable waste while America and Europe produce 19% each.

As a result, this necessitated the making of Kraft paper to stem the emission of harmful waste into the environment. At the same time, Kraft business cards are made to be prestigious and luxurious. Your brand and business will be noticed and respected because of Kraft business cards.

When you are ordering Kraft business cards, ensure that the card stock is 100% recyclable. As the world is rapidly tilting towards green practices, Kraft business cards help maintain a modern, rustic appearance.

Relevant industries for Kraft business cards

Kraft business cards can fit all industries and businesses, but these are the most appropriate for them:

 
  • Food industry
  • Agriculture industry
  • Florists
  • Artists
  • Painters
 

Features of a kraft business card sold by 4OVER4

 
  • 18pt Kraft stock
  • 100% recyclable kraft
  • Full color print on either one or both sides
  • Optional edge painting in more than 12 colors
  • 2" x 2", 2" x 3", 2" x 3.5", 1.5" x 3.5", 1.75" x 3.5" or 2.125" x 3.375”
  • Minimum of 100

What is a foil business card?

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Metallic foil business cards

A foil business card is a card that has been made with foil stamping. Foil stamping is when the printing process uses heat, pressure, foil film and metal dies (razors). The foil can come in a wide assortment of colors, rolls, shapes, finishes and optical effects.

Business cards can stand out when different types of foil types are applied to them. These are the existing foil options available:

 

  • Metallic foil - Metal-like shine and shimmer, available in different colors such as gold, silver, red, green, blue and copper.
  • Matte pigment foil - Dull, non-shiny finish. It comes in solid colors.
  • Holographic foil - Uses a hologram on the surface to create a dramatic “high-tech” effect.
  • Special effect foils - Examples are pearls, marbles, leathers, wood grains and so forth. They add unique appearances and memorable textures.
  • Gloss pigment foil - These have a high gloss non-metallic finish with a wide range of color variety.

 

What is metallic foil?

As discussed above, metallic foil is metal-like. It’s a shiny finish that comes in various colors

These are some of the available and common foils today:

  • Silver foil
  • Copper foil
  • Gold foil
  • Holographic metallic foil

You can find foil rolls in different solid colors in both glossy and matte finishes.

The process of foil stamping

Color is applied to paper with pressure in an engraving fashion. The metal die is created in the appropriate shape for each individual color foil. For any particular design, there is a die designated to it almost like in die-cutting.

The developed metal dies are heated then stamped with enough pressure to seal a thin layer of foil to the paper. Sometimes a final die is produced if an embossed image is the goal for the design.

Quick tips when designing foil stamped business cards

 
  • The color of the business card's background and the foil stamping must highly contrast each other. Since a lot of foil stamps used are opaque, always ensure that the background is light colored.
  • Use a minimum of 8pt type in an official font and ensure that it is easy to read.
  • Avoid putting text on the edges and avoid borders that could appear off-center when cut.

How to print on a plastic business card

 

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White plastic business cards

Plastic business cards are made from Polyvinyl chloride (PVC). It is a common plastic used in Identity cards, credit cards, store signs, bumper stickers and many more. So, the principle of printing on PVC is the same one used on plastic business cards.

One of the ways that you can print on plastic business cards is by using the inkjet printer.

The inkjet printer works on PVC paper between the sizes of 8 ½ inches and 11 inches. When you print other sizes it ultimately affects the quality of the final product. This scenario mainly happens in plastics that have glossy finish. The plastic doesn’t absorb the ink fully. It results in smudges even if the ink is already dry.

To counter that problem, laminate the sheet when the ink is dry. Experts at biz fluent advise that another solution would be to spray the sheet with a transparent fixative. Fixatives are readily available in stores.

It was interesting for me to note that there is a twist to printing on PVC. If the PVC has a paper backing, it should be inserted plastic side up. The ink should be applied to the plastic and not the protective backing.

Online printer services usually print on the side with the matte finish if you have both a glossy side and a matte side.

Small businesses that print plastic business cards are advised to avoid laser jet printers. Because laser printing uses heat. Obviously, when you introduce heat to plastic, it starts to deform and melt.

For all your printing needs, you need to check the most appropriate inkjet printers. There are different types of inkjet printers:

  • Thermal inkjet technology

It uses heat to print. There is a series of tiny chambers that contain a heater each. They are all instructed by a digital command system. When they receive the command they eject a droplet of ink from every chamber.

When current surges through the heating elements, ink is rapidly vaporized in the chamber to form a bubble. Through causing pressure, the droplet of ink is propelled onto the paper.

  • Piezoelectric technology (also known as Piezo)

It was developed by Epson. In contrast to the thermal inkjet technology, this one replaces heaters with ink-filled chambers. This one is a shape-shifter because when voltage is applied, the piezoelectric substance changes shape.

Consequently, it generates a pressure pulse in the fluid which forces droplets of ink from the nozzle to the printing material. The Piezo technology is good for a wide variety of inks. With Piezo there is no requirement for a volatile component or kogation.(Build up of ink residue).

Having seen the existing kind of technologies, the manufacturer of paper decides how to make it compatible with either of the two technologies. As you buy your PVC material, check its compatibility and buy Piezo compatible material.

Where to get plastic business cards

Company Dimension Quantity Price
4OVER4 2.125” x 3.375” 250 $178
4 Color print 2.125” x 3.375” 250 $298
Silk cards pro 2.125” x 3.375” 250 Request for quote

What is silk lamination?

 

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Silk laminated business card

They are also known as silk-coated business cards. Other people prefer to refer to them as silk business cards. Silk laminated business cards are a luxury type of business cards. Their name comes from the unique silky, smooth and matte finish that they possess.

Moreover, the strong silky material makes them both tear-resistant and water-resistant in addition to their firm feel.

If you want to identify the silky kind of texture, just feel the boxes that come with Apple and Google products. They usually have a silky feel to them. That is what we call the silk laminated texture.

It’s the process by which a layer of paper is coated with a light layer of plastic. This brings out a uniform, subtle texture that mimics the feel of smooth silk fabric.

Silk lamination softens the hard, solid cardboard feel on any traditionally uncoated cardstock. It adds pizzazz to a mundane thick material. And this pizzazz is very important because it makes a business card catch the attention of customers.

Laminating your cards with silk indicates that your brand offers quality and durable products.

Similar to velvet lamination, silk lamination mutes colors. Therefore, you don’t have to worry about shouting colors or “being too much”.

Some unique features that silk lamination possesses:

  • It is flat and has no glare
  • It does not shine even when there is metallic foil added to it.
  • Flexible and thick (19pt thickness).
  • It snaps back to form when folded due to its sturdiness.
  • Beautifully tactile.
  • You can write on them

What is the difference between coated and uncoated paper?

Coated paper is like a pane of glass. It is smooth and absorbs less ink. Additionally, it is durable. By contrast, uncoated paper has no finishing or coating. According to business printing, coated paper is treated with a coating compound so that it can reveal the qualities of the paper. The qualities can include its weight or gloss features.

On the other hand, uncoated paper is not as smooth as coated paper and absorbs ink like a sponge or paper towel. The uncoated paper is also versatile because it has different textures and finishes.

Instances where you can use either coated or uncoated paper
 

Coated (More vibrant color production): 

  • Magazines
  • Book covers
  • Catalogs
  • Photography
  Uncoated (Best for products that are used daily while exuding a prestigious look): 
  • Brochures
  • Business cards
  • Envelopes and other stationary
  Meaningful tips as you decide on the paper to use: 
  • Uncoated paper dries slower than coated.
  • Coated paper is more appropriate for sharp or complex images because it does not absorb ink.
  • Since uncoated paper absorbs ink, it is good for darker colors.
  • If you want a variety of finishings such as matte, gloss, satin and other dull ones, coated paper is best.

What is a velvet laminated business card

 

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Velvet laminated business card

First and foremost, what is lamination? It is the super-fine plastic coating that is bonded with the surface of a print or card. It makes it look beautiful while at the same time acting as a layer of protection. Lamination makes the prints last long by ensuring that they are scratch-proof, water-resistant and have a durable finish.

The finishing on a business card is crucial because it determines the reaction or emotion it will evoke. It’s no secret that a business card should make your business stand out. Statistics even say that more than 70% will judge you or your brand based on the appearance of your business cards. This is according to a survey by Small Business Trendz.

That same survey revealed that more than 60% of business cards end up in the trash can. To avoid being part of that statistic, you should ensure that your business cards are irresistible. Have them done so well that they will be indispensable.

One of the ways you can make your business command attention is by employing velvet lamination. Velvet lamination is one of the latest finishes to be invented. While we can’t point out when it was invented, we can agree that it has influenced a lot in the world of business cards.

Laminating your cards with a velvet finish adds a much-needed touch of leisure. One of the unique things about velvet is its soft, textural feel. According to print expert Shlabh Agarwal, they stimulate the sense of touch and the sense of sight as well.

One important thing that is worth noting about velvet laminated cards is that they are very firm. As such, it adds a protective layer to prints. Therefore, unlike soft touch printing, velvet lamination does affect the overall look of a business card. The result of velvet is muted colors, elegance and prestige.

If you want to know velvet lamination better, look for a fresh peach. The soft texture of the skin of a peach is very similar if not identical to that of a velvet laminated card. Many people in the printing world often refer to it as the “velvet feel”.

As you can notice, velvet lamination is like a two-edged sword. You get both longevity and beauty at the same time.

Pros and cons of velvet lamination

Pros:

 
  • Scratch-resistant surfaces that add depth to graphics
  • Elegant appearance
  • It endures the test of time. Therefore, you can even expect calls from prospects approximately 5 years after handing over the cards.
  • They have a non-glossy appearance. Velvet lamination mutes the color.
  • Scuff-resistant. Makes it advantageous for customers who prefer their prints to be in solid color.

Conclusion

Business cards are supposed to make you stand out from among many other businesses or competitors. From that premise therefore you should think about the options that you have. Make business cards that will bring out the unique identity of your business. Of all types of business cards there are, choose one. Add the necessary features that you like and win in your business.

As a small business owner on a budget, the cost of business cards matters. At 4OVER4 you can design your card from scratch for free or use their free design templates. In addition to that you then print 200 free business cards and get them shipped to you for free with 500 4OVER4 coins. These coins can be collected taking any of the 10 simple actions. With over two decades of experience in the print industry, you can trust 4OVER4 to deliver quality that will make you stand out and make a lasting impression with your prospects and customers.

 

Resources

 

  • The difference between velvet lamination and soft touch printing- link-icon
  • The lowdown on lamination- what is it? And why whould you want it?- link-icon
  • How to print pm a PVC sheet- link-icon
  • PRINTING: THE DIFFERENCE BETWEEN PANTONE COATED & UNCOATED.WHAT DOES IT MEAN FOR ME?- link-icon
  • Inkjet printing technology overview- link-icon
  • Foil business cards- link-icon
  • The printing process- link-icon
  • Public and Environmental Health Effects of Plastic Wastes Disposal: A Review- link-icon
  • How to add spot UV to business cards- link-icon
  • The gilding process- link-icon

 

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What The Size of Your Business Card Says About Your Brand

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A business card can help represent you professionally. These cards contain your contact info, job title, and company details. As a result, they make it easy to connect and swap information in more formal situations. The size of your business card is a big part of your brand’s identity. Whether you settle for a mini card size or the standard business card dimensions, your preference will impact how others embrace your brand. Standard Business Card Size In the United States of America, the standard dimension for business cards is 2" × 3.5" or (89 mm x 51 mm). This size will fit into most purses or wallets. Using this dimension adds a traditional tone to any business. It is a dependable way to present your business to clients and signal its stability. Slim and Mini Business Cards There are two other dimensions known as slim (1.75" × 3.5") and mini (1.5" x 3.5"). Due to the sleekness and size, these dimensions are increasingly becoming popular in our modern age. These sizes are smaller than the standard size. This miniature size is attention-grabbing and can help to simplify your message. Square and Rounded Corner Cards Non-traditional designs like square and rounded corner cards are innovative designs. Their unique appearance is attention-grabbing and creates a sense of modernity. Some features like full-color printing, different thickness options, and other factors make this design feel different. You can explore different square and rounded corner cards at 4OVER4.COM . We design based on your branding and vision. Having a custom-shaped business card will show the creative twist of your business. You can choose from our Custom-Shaped or Die-cut cards for unique card sizes and shapes. Credit Card-Sized Business Cards This is a credit card-sized business card. With a dimension of (2.125" × 3.375"), the cards will fit into a standard cardholder. Using this dimension showcases your efficiency and professionalism. Also, credit card sizes emphasize your willingness to integrate into the daily lives of the business prospects. Custom-Sized Business Card You can create a custom-sized business card at your discretion. Since these cards digress from standard sizes, they can help you make a bold statement. However, you should consider their creativity and functionality when deciding. The Psychological Impact of Different Sizes The size of your business card isn't just a number; it plays mind games, subtly influencing your brand’s perceptions. Standard sizes say you're dependable and traditional, while slim and mini scream modernity. The custom size whispers boldness, while square or rounded corners help to showcase your innovation. Industry Applications An industry can dictate the business card sizes that you should adopt. For example, a tech startup will likely settle for a standard-sized card. This card illustrates the reliability that is a norm for such an industry. In contrast, a graphic design professional may opt for square and rounded corner cards. These designs are unique and custom-made. Also, they match the innovation and creativity that graphic design requires. Design and Content Strategy for Different Sizes No matter the size, the essential information like the company name, logo, and contact information must be present and clear enough. Avoid including unnecessary information on the card. The fonts must be appealing and easy to read. Also, you can blend your brand's color with your business card. This harmony can help to create and cement your brand identity. The card size is just one design element to consider when designing creative business cards. The card’s design is also critical. Edge painting , spot UV , and velvet lamination are printing techniques for standing out. Conclusion When it comes to business cards , size is like your brand's personal megaphone. Whether you stick to the standard or custom size, it will help amplify your brand’s values. Hence, you should carefully consider your card’s size. You can order high-quality custom card sizes and shapes on 4OVER4 today.

Matthew Prince

Apr 30, 2024

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The Evolution of Business Cards in the Digital Age

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New digital features have been introduced to business cards, making business connections more effective than they used to be. Technology has reshaped the role of business cards as a more robust tool for networking. This article focuses on the evolution of traditional business cards. The Digital Transformation of Networking As of today, there are many ways people network in the digital space, from traditional methods to social media, digital business cards, and webinars. These changes have influenced how brands design and share business cards. As a result, business cards are now more than a piece of paper. Instead, they help brands establish a connection and build trust with potential clients and prospects. The Enduring Value of Physical Business Cards Physical business cards have benefits that set them apart. As a result, these cards remain popular despite the many modern alternatives. These benefits include: Ease of Use: Physical business does not require a tech-savvy audience. You simply need to hand the cards to potential clients or prospects. Easy Reference: The ease of reference helps recipients remember your business details when they glance at your card. As a result, these cards are relevant in any setting. Versatility: You can share a physical business card without an internet connection or digital device. Although we’re in the digital age, many people prefer physical cards. These cards are intuitive and tangible. They help to remind others of your brand. Modern Business Card Innovations Technological enhancements like QR codes, NFC chips, and augmented reality features enable ease when sharing information. For example, having a QR code on your business card will direct customers to your website and portfolios, where there is more information about your business. Also, digital business cards have their application. Designing Business Cards for the Future With NFC integration and a QR code on your physical business card, you can direct prospective clients to your business page with one click. Also, you can consider post-consumer recycled materials like Kraft and Cotton business cards . We offer eco-friendly options at 4OVER4. Global Perspectives As people continue to embrace more technology worldwide, business cards are adopting this trend. QR codes with comprehensive information are added to business cards to bridge traditional and modern networking practices. However, it is advisable to adhere to etiquette when sharing a business card. When designing your business card, you should format your contact information to international standards. You should add a country code to your number and indicate whether it is mobile or landline. Ensure you have all the essential information on your business card. This includes full name, title, company name, job title, address, and social media handles. The Role of Print Shops Like 4OVER4.COM 4OVER4 is at the forefront of the evolution of business cards. We’ve added modern technology to traditional cards to produce something lasting. Consider these innovations: Blending Physical Cards with Technology: With the addition of QR codes , we combine digital features with physical cards, helping to connect customers easily. Die-Cut Shapes: We create beautiful card designs different from the regular rectangular format, making people prefer a physical business card. Eco-friendly Materials: We use eco-friendly and sustainably sourced materials so you do not harm the environment when doing business. Conclusion The evolution of business cards shows a shift from ordinary paper to a more robust tool to connect a business owner to customers. This has made networking smoother and more professional across the globe. However, brands must adjust to this change. Printing companies like 4OVER4 are infusing technology with physical cards. You can order modern cards for networking on 4OVER4 today.

Matthew Prince

Apr 30, 2024

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Effective Business Card Marketing Strategies

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First impression matters, especially when marketing your small business. An effective business card design will help you impress potential prospects and partners. Hence, we'll explore business card marketing tips, ideas and templates so that you are one step closer to the deal. Designing Your Business Card Your business card reflects your brand, so creating a visually appealing and memorable design is crucial. When choosing a design, you should consider various design elements, such as fonts, colors, and materials as well as telephone number and email addresses. Also, a prominent logo will give it a distinct and personal look. Designing a clean, free and unique business card will help to market your brand effectively. Strategic Information Placement Consider the following tips when choosing where and how to place business card information: Prioritize essential information: Focus on the most critical details, such as your name, job title, and company name. Make this information prominent so it's easy to identify. Choose readable fonts and sizes. Recipients can get to the gist of your presentation with just a glance. Utilize white spaces: They contribute to a clutter-free design, enhance visual appeal, and make it easier to absorb the information. Using white space around the design elements will make your business card design stand out. Highlight your unique selling proposition : It's critical to communicate your unique proposition. Why should a potential customer buy from you, not your competitor? A simple tagline or brief statement about your expertise can help answer this question. Add a call to action : Encourage recipients to take action. Do you want users to visit your business website, connect with you on social media, or schedule a consultation? Then, tell them how to complete the action. Including this information will help drive traffic and engagement. Networking with Business Cards There are various business networking strategies. But you must avoid the temptation of randomly sharing your business cards. While you will succeed in getting it into more hands, this action may cheapen your perceived value. As a result, randomly sharing your cards is ineffective. Instead, focus on individuals who align with your professional goals or could benefit from your services. Tracking and ROI Measures You can track your marketing results with QR code business cards . Users can scan these cards to visit your website or social media pages. This feature helps you track website visits and conversions. Also, it is more convenient than typing a URL or manually looking up your social media handle. Integration with Digital Marketing Efforts You can combine traditional and digital marketing methods for even more effective results. For example, your business card can have a coupon code for customers to apply for a discount before checkout. Promoting a discount or sale this way will incentivize customers to check out your brand and buy from you. Innovative Business Card Ideas Consider these innovative business card ideas for standing out in a crowded market: Use Custom Die-Cut Shapes The conventional rectangular-shaped cards may not cut it for you. Instead, opt for uniquely shaped Die-cut cards . You can choose shapes that align with your brand or industry. Whether it's a circular card for a fashion business or a house-shaped card for a real estate business, you can order your preferred style on 4OVER4. Incorporate Interactive Elements Foldover, 3D Lenticular, and QR business cards are interactive business cards. Their designs engage the recipient and showcase your creativity and attention to detail. Use of Unconventional Materials Don't restrict your designs to paper when you have business cards on Wood, Plastic, or Metal cards. These cards are more durable than paper cards and can help to also communicate your value. Conclusion There are various networking strategies. However, business cards can help to drive your commercial success. You can design an impactful business card with 4OVER4.COM today! Some key networking strategies that can be enhanced with the use of business cards include: Always carry your business cards with you: Make sure to have your business cards with you at all times so you can easily share them with potential clients or partners whenever the opportunity arises. Utilize them at networking events: When attending networking events, make sure to exchange business cards with others to establish new connections and potentially generate new business opportunities. Include your social media information: In addition to your contact information, consider including your social media handles on your business card to make it easy for others to connect with you online. Make them visually appealing: A well-designed business card can leave a lasting impression on the recipient. Consider using unique colors, fonts, and imagery to make your business card stand out. By incorporating these networking strategies and utilizing impactful business cards from 4OVER4.COM, you can effectively drive your commercial success and expand your professional network. FAQs Q: How can I make my business card a powerful marketing tool? A: To make your business card an effective marketing tool, ensure it includes key information about your business, use high-quality materials, incorporate unique design elements, and include a call to action. Q: What are some creative business card marketing ideas? A: Some creative business card marketing ideas include adding a QR code, using unconventional shapes or materials, offering a discount or special offer on the card, or incorporating a memorable tagline or slogan. Q: What are the best marketing strategies for business card marketing? A: The best marketing strategies for business cards include networking at events and conferences, leaving them in high-traffic areas, sending them with thank-you notes, including them in packages or orders, and using them as appointment reminders. Q: How can I make my business cards stand out from the competition? A: To make your business cards stand out, consider using unique design elements, such as embossing or spot UV coating, incorporating a pop of color, adding a photo or illustration, or using a modern and sleek design. Q: Are digital business cards a good alternative to traditional printed cards? A: Digital business cards can be a convenient and eco-friendly alternative to traditional printed cards. They allow for easy sharing via email or messaging apps and can include interactive elements like links to your website or social media profiles. Q: How important is the quality of business cards for marketing purposes? A: The quality of your business cards is crucial for leaving a positive impression on potential clients. High-quality cards reflect professionalism and attention to detail, making them more likely to be kept and remembered. Q: What are some effective ways to use business cards as part of your marketing strategy? A: Some effective ways to use business cards in your marketing strategy include including them in direct mail campaigns, handing them out at networking events, using them as appointment reminders, placing them in local businesses, and leaving them with tips at restaurants or cafes.

Matthew Prince

Apr 30, 2024