Some crucial information about your business should go on your business card. You want to leave out irrelevant information, so your card isn't cramped with information and, therefore, unreadable. Prioritize the information on your card and display the most important information on the front.
How do you determine what to put on the back of a business card? Less important but essential information should go on the back. Your clients may never know what's on the back if they are not captivated by the front. Additional information, like your social media handles, can be on the back.
Still, ensure only to include pertinent information about your business. Resist the temptation to include trivial details that don't serve you. Remember that simple cards are the most appealing and helpful.
Read our guide below for what information to put on a business card.
Business Name and Logo
This goes without saying! The purpose of your business card is to promote your brand. Your business name and logo are elements of your brand that you must include and make prominent. A logo allows others to recognize your business anywhere. Logos can also communicate to customers important information about your business.
An example of a company embedded in our minds is Nike. The black ‘tick,’ known as the swoosh, is known worldwide. Even without seeing the name Nike, you connect the logo to the brand automatically whenever you see the Nike logo.
Your business name and logo typically go on the front, where they will receive the most eyeballs. Keep your brand name and logo simple and memorable. Also, it will help if prospects can imply your product or service by simply looking at your name or logo.
Include your tagline. A tagline is a simple statement that says what your brand does. Many businesses use between 2-5 words. An excellent example of a tagline is Airbnb's tagline. It says, 'Belong Anywhere,' which tells you it's about making anywhere feel like home. A tagline is what sets you apart from your competitors. I love Apple’s tagline — “Think Different.”
How can prospects reach you? It is important to add your contact information. Include relevant contact and give alternatives. You can have two numbers listed, or a number and your email. Also, include an office address and welcome visits if you own an office.
Have your website’s URL listed, as there is only so much you can say on a card. Interested folks can check out your work in detail on your website.
Social Media Profiles
People are more likely to trust a business that has a social media presence. Hence, add your social media pages so recipients can learn more about your work. Ensure your pages are updated, and your content is regular and relevant to your customers.
White space refers to the blank spaces on a card with nothing written. They’re essential to have as they improve readability and aesthetics. It also helps recipients quickly skim through your card. Don’t go overboard with information. Just have the relevant information displayed. Avoid the temptation to include too much detail on your card.