Printing Articles - Stories, Ideas and Advice

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The real secret to mastering your direct mail budget isn't complicated. It comes down to one simple fact: a standard 4" x 6" postca...

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When you're trying to figure out the right door hanger size, the classic 4.25" x 11" is pretty much the king of the hill. Think of ...

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An effective door hanger does more than just hang there; it grabs attention, makes a compelling offer, and gives a clear call-to-action—all in ...

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EDDM postcards need to stay within USPS’s size boundaries to snag saturated mailing rates. The shortest side can’t dip below 6.125 inches, an...

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Print marketing is pretty simple: it’s using physical, printed media to reach your customers. But don’t let the simplicity fool you. In a wor...

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Direct mail marketing is simply the practice of sending physical promotional materials—like postcards, letters, or catalogs—straight to a pot...

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To get the absolute best postage rate from the USPS, your postcard has a very specific set of rules to follow. It needs to be rectangular and, mo...

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What if you could send out 10,000 marketing flyers, and every single one was unique to the person receiving it? That’s the magic of variable da...

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Door hanger advertising gives you a direct, physical line to potential customers right where they live. It's a surprisingly powerful tool for...

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When you're diving into local marketing, the size of your door hanger really matters. Think of it like choosing the right billboard—it need...