Printing Articles - Stories, Ideas and Advice

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While there’s technically no single, official postcard size standard, ask anyone in the printing world, and they'll tell you the undisputed...

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When it comes to Every Door Direct Mail, size isn't just a detail—it's everything. The USPS has specific rules you need to follow to qu...

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Direct mail marketing is simply the practice of sending physical promotional materials—like postcards, letters, or catalogs—straight to a pot...

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When you send out a direct mail campaign, the response rate is the number that tells you if anyone is listening. It’s the percentage of people ...

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In an era of overflowing inboxes and relentless digital noise, the tangible power of direct mail is experiencing a significant resurgence. Howeve...

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Before you even think about launching a direct mail campaign, you need to get familiar with the rules of the road, and that means understanding t...

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Look, before you even think about firing up a printer or talking to a mail house, you need a solid game plan. A pretty postcard is useless withou...

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In a world saturated with digital noise, a well-crafted physical mail piece can be a revolutionary act. It’s tangible, memorable, and cuts thro...

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In a world saturated with digital messages, the tangible impact of a well-designed postcard remains a powerful marketing tool. A simple piece of ...

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In a world saturated with digital ads, the tangible impact of a well-designed postcard can make all the difference. From announcing a grand openi...

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When you think about it, most digital messages we get are gone in a flash. An email gets buried, a social media post scrolls by. But a real piece...