Printing Articles - Stories, Ideas and Advice

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Determining a marketing budget for your small business can feel like a shot in the dark. A good rule of thumb is to set aside 7-10% of your annua...

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When you send out a direct mail campaign, the response rate is the number that tells you if anyone is listening. It’s the percentage of people ...

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Figuring out how much to spend on marketing is one of the most common questions I hear from small business owners. The truth is, there's no s...

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Look, effective measurement boils down to a simple truth: you can't hit a target you can't see. Too many marketers get bogged down chasin...