Printing Articles - Stories, Ideas and Advice

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The fundamental difference between traditional and digital marketing really boils down to one thing: traditional marketing casts a wide net using...

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Print marketing is pretty simple: it’s using physical, printed media to reach your customers. But don’t let the simplicity fool you. In a wor...

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Direct mail marketing is simply the practice of sending physical promotional materials—like postcards, letters, or catalogs—straight to a pot...

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So, what exactly is multi-channel marketing? At its simplest, it’s the strategy of using several different, independent channels to connect wit...