Lenticular printing has been around for over a century, and it has greatly changed with new technology. It changes the printing landscape in many ways as it continues to grow. In this guide, you will learn about the basic terms, types, and different effects used in lenticular printing.
<h2>The Basics of Lenticular Printing</h2>
Lenticular printing relies greatly on the foundation of lenticular lenses, and the lenticular images they bear.
A lenticular image is created by combining two or more desired images to be used in the printing process. They are built using a thorough method called interlacing, where two or more images are divided into tiny strips. They are then combined as a single image through numerous specific arrangements. When partnered with the lenticular lenses, these varying arrangements shape how the desired effects are seen by the viewer.
For example, strips arranged horizontally will create different effects as opposed to the strips that are arranged vertically. The difference lies in the binocular disparity or the dissimilar image location of your eyes. Simply put, it affects how the images are seen individually by your left and right eye. This dictates the effect of the lenticular print.
 
 
By themselves, the lenticular images also control the effect.  For example, different images are used when opting for the traditional lenticular printing effect called flipping. This is to show a sudden change in the images as needed.
However, for advanced effects like 3D printing, the image stays constant while the angles vary,  creating the illusion of surface depth. By magnifying focal points and images, they also create the illusion of change, movement, or depth in their imagery.
When the desired effect is chosen and the lenticular images are processed, they are then printed for their intended purpose. From sports merchandises to business cards, lenticular prints have been in the spotlight. They graced the magazine cover of Rolling Stones and classic movie posters like Matrix and Species II.
 
<h2>Types of Lenticular Prints</h2>
Traditionally, lenticular prints are divided into three main categories depending on the angle variations required to change the images. They are as follows:
<ul>
<li>Autostereoscopic prints – With this kind of lenticular printing, the images that are used only vary in tiny details. The small, subtle changes in the images cause a smoother, gradual view of the picture. Generally, these images are different angles of the same image so that it provides different views to individual eyes.</li>
</ul>
This triggers a visual illusion of depth called the 3D effect. When the 3D effect can finally be viewed without the use of additional equipment, there we have the autostereoscopy.
<ul>
<li>Motion prints – Utilizing the “medium” spacing, motion prints specialize in creating an illusion of movement using different images. Mostly sequential images, they bear small differences with each other so the transition eases the view to the next image smoothly. This effect is used to create the animated motion effect, as well as the zoom and morph</li>
<li>Transforming prints – This is the more known example of lenticular printing. Transforming prints use images that are much different from each other. The lenticular lenses it uses are also quite different as they allow for a larger angle change between images. In a sense, transforming prints are used so that viewers can see the drastic difference in images quickly and clearly.</li>
</ul>
<h2>Types of Lenticular Printing Effects</h2>
<ul>
<li>3D effect – This is one of the most famous lenticular printing effects out there. This particular effect specializes in giving new perspectives to common designs. Using stereoscopic prints, the 3D effect creates the visual illusion of depth and distance among the objects in the image.</li>
</ul>
<img class="alignnone size-full wp-image-495311" src="https://cloud-cdn.4over4.com/2019/06/Copy-of-BLOG-FRAMES2.gif" alt="" width="1280" height="720" />
There are two kinds of 3D effects in lenticular printing. The first kind is the layered 3D effect. In this, the individual objects in the images are separated in layers, creating the illusion of natural depth from the inside.
The second kind is the volumetric 3D. Although slightly more complex, this effect produces a kind of realism that is unparalleled by other techniques.
3D effects are highly versatile. They can be incorporated into most lenticular design styles and images. Proper focal points and color considerations play a large role in 3D effects. Bright imagery for the foreground and neutral colors in the background are highly recommended.
<ul>
<li>Morph effect – Morphing effect is challenging to create, requiring a different level of skillset, equipment, and overall technical setup. First, you need two different images to combine. After choosing the images, you must create the morphing transition using complex programs and algorithms.</li>
</ul>
These transitions are then placed in between the two original images to show the flow of gradual change. Lastly, with the image conversion that transpired between the two images, the illusion of transformation or morphing is created.
Morphing works best when the images are similar in structure. Color, shape, and background affect the morphing. When the images are not similar enough, they produce an unfavorable effect called ghosting.
Ghosting happens when an image vaguely appears on top of the other because of their huge visual difference. If the images are structurally similar, then the morphing will be clean.
Morph effect is mostly seen in product promotions. It is often used in showing changes in features like in facial soaps and skin cream advertisements.
<img class="alignnone size-full wp-image-495319" src="https://cloud-cdn.4over4.com/2019/06/Copy-of-BLOG-FRAMES2-2020-10-19T142701.062.png" alt="lenticular-printing" width="1280" height="720" />
<a href="https://www.imagineps.com/wp-content/uploads/2018/12/Lenticular_Portraits_v1-1.jpg" target="_blank" rel="noopener noreferrer">Source</a>
<ul>
<li>Zoom effect – Another highly sophisticated effect, zoom effect, utilizes two illusionary movements. The leap-out effect with the zoom-in, and the jump-back effect using the zoom-out. It uses a series of compatible images, enlarging and shrinking on a single graphic as its focal point.</li>
</ul>
The Zoom effect can consist of multiple objects and even entirely different images. Lighter tones for the moving focal points and darker backgrounds allow for a great effect with zooming.
<ul>
<li>Animation effect – Probably the most complex lenticular effect, animation effects are popular because of the quality it brings to the table. With animation effects, multiple frames of sequential shots are to be collected. These images need only vary slightly from the next so it can capture the full motion of the total action. Typically, the images that are used for this come from sequential still shots or master video frames.</li>
</ul>
Storytelling is important with animation effects. It shows a clear beginning and end to the motion, which works great when showing a passage of movement. When done correctly, the end product is similar to a very short movie clip.
<ul>
<li>Flip effect – Probably one of the oldest effects in the lenticular printing scene, image flipping is undoubtedly a classic. Although one of the most common card effects, it is also traditionally the most powerful effect. Drastic changes are shown immediately as the contrast between two varying images is quite strong. It allows up to three individual images to be combined and viewed at different angles.</li>
</ul>
What it lacks in elegant transition, it makes up in speed and simplicity. Less is more for flip effects, and for optimal usage, only 2-3 images are mostly used for the effect. However, the images to be used can be up to 6 in maximum.
Although simple in nature, it is still one of the most effectively eye-catching and versatile techniques in lenticular printing. The ‘classic’ style it bears makes it easier for viewers to connect to it rather than standard business cards.
Flip effects utilize images with large viewing angles so the observer clearly sees the changes that are appearing and disappearing. It also helps avoid the ghosting of the images. It is mostly seen in ‘cause and effect’ or ‘before and after’ product advertisements.
<ul>
<li>Combination effects – With all these effects available, combining them can create amazing results. One of the most notable combinations of these effects is the 3D lenticular flips. The visual depth and distance created by the 3D effect give the flip effect more emphasis. Combining effects enables a stimulating interaction between the print and the viewer.</li>
</ul>
Of course, these methods require skill and industry experience as the creation of effect combinations can be quite complicated. For example, there are 24 individual images to tend to when a 3-flip effect is added to a 3D effect. Compared to a standard flip effect with only 3 images this is a big difference.
<img class="alignnone size-full wp-image-495313" src="https://cloud-cdn.4over4.com/2019/06/Copy-of-BLOG-FRAMES2-1-1.gif" alt="" width="1280" height="720" />
As 3D and flip are two of the most versatile effects, their seamless combination creates visually stunning and aesthetically pleasing designs. Some notable examples of this effect are 4OVER4.com’s 3D lenticular business cards and postcards. These business cards and postcards deliver visually balanced imagery while sending a clear message to its viewers.
<h2>Level up Your Marketing with Lenticular Printing</h2>
Here at 4OVER4.com, we allow customers to visualize the grandness of their desired design. We execute it with as much brilliance and elegance with lenticular printing that will surely make your audience remember you.
3D lenticular business card designs and postcards are available upon order within the site. More complex designs such as 3D + flip combinations, 3D + animation combinations, and even 5D depth effects are available on custom projects.
So what are you waiting for? Create stunning full color, marketing materials with us and level up your business today!

Lenticular Printing: Guide to Popular Effects | 4over4.com

<a href="https://www.youtube.com/watch?v=3IHcr8vu7CU" rel="noopener noreferrer" target="_blank">source</a>

Make your swag bag special and check out the best ideas to entice the attention of the attendees. One of the things to add to your swag bag are custom boxes.

<h3>Custom Printed Boxes for Attendees</h3>

With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/printing/extreme-custom-printing" rel="noopener" target="_blank">customized boxes</a> out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=product-templates&amp;startdesign=1" rel="noopener" target="_blank">custom printed boxes</a> will communicate, what your brand is about, and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original <a data-schema-attribute="" href="https://www.4over4.com/printing/custom-box-printing" rel="noopener" target="_blank">custom printed box</a> added to your swag bag just like the one we&rsquo;ve shared here in the video. After all, the right one might just be what sparks the interest of a new customer!

Let your creative self shine by displaying all your amazing ideas on blank <a data-schema-attribute="" href="https://www.4over4.com/cloud/marketplace/creative-corner/blank-print-templates/cube-boxes/" rel="noopener" target="_blank">custom printed boxes</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the<a href="https://www.4over4.com/cloud/community/" rel="noopener" target="_blank">&nbsp;community</a>&nbsp;section.

Add Amazing Custom Printed Boxes to Your Conference Swag Bag

As we approach Christmas, <a href="https://www.4over4.com/printing/custom-hang-tags#multistep" target="_blank" rel="noopener" data-schema-attribute="">custom hangtag</a> is a nice way to accessorize the exchanging of gifts.
<h2>What are hangtags?</h2>
Custom hangtags are labels attached to apparel that usually contain the basic information about them. The information that is included on a hangtag includes but not limited to: size, price, brand, country of origin, material and much more. They are also used in other places like hospital doors or schools such as do not disturb hangtags, which are hung on doorknobs. You can also find hangtags on people’s homes’ doors to celebrate key events such as Christmas or welcoming someone back home.
<h2>Benefits of using a custom hangtag</h2>
<img class="alignnone size-full wp-image-500772" src="https://cloud-cdn.4over4.com/2021/01/Copy-of-Stats-12.png" alt="" width="1280" height="720" />

The hang tags are adopted majorly for apparel industry which accounts for around 2% of the world’s GDP, which is around three trillion US dollars of industry, and further growing fairly high rate globally according to <a href="https://www.futuremarketinsights.com/reports/hang-tag-applicators-market" target="_blank" rel="noopener" data-schema-attribute="">futuremarketinginsights.com</a>. Hang tags also help in brand awareness - “It is the level of familiarity that consumers have with a particular brand -- its name, characteristics, logo, and anything else that might be strongly associated with it, as well as its goods and services,” according to Hubspot Standing out in the rack – Hangtags distinguish your products in a stack full of competitors. Cheap ultra-thick custom hangtags set your products apart with a distinctive logo and bright colorful designs. <img class="alignnone wp-image-499569 size-full fr-dii fr-draggable" style="width: 0px;" src="https://cloud-cdn.4over4.com/2020/12/Copy-of-BLOG-FRAMES2-2020-12-22T115211.901.png" alt="custom-kraft-hangtag" height="720" />

<a href="https://www.greenerprinter.com/images/products/thumbnail_19.jpeg?v=2019-02-20%2014:26:22" target="_blank" rel="noopener" data-schema-attribute="">Source</a>

Customers invest in your brand more – When you include your brand story in a hangtag, it brings customers into your world making them identify with you. This fosters great customer loyalty. They give easy access to pricing information – Pricing information helps customers make more informed decisions before they make a purchase. It makes your business feel more transparent. They promote your business – With the right information, hangtags can lead people to your website or your social media pages.

7 Amazing Custom Hangtag Ideas For The Holidays

In today&#39;s competitive business world, a well-designed and unique <a href="https://www.4over4.com/printing/custom-business-cards">custom business card</a> can make all the difference. Your <a href="https://www.4over4.com/printing/category/business-card-printing">business card</a> is a powerful tool that communicates your brand&#39;s identity, professionalism, and the value you offer to potential clients. In this Photoshop tutorial, we will guide you through the process of creating a one-of-a-kind custom business card that will leave a lasting impression on anyone who receives it. So, let&#39;s dive in and unleash your creativity!

<h2>Importance of the Right Business Card</h2>

Before we delve into the design process, it&#39;s essential to understand why having the right business card is crucial. Your business card acts as your first point of contact with potential clients, partners, or investors. It&#39;s often the first tangible representation of your brand that people take away with them after a meeting or networking event. A well-designed card not only leaves a memorable impression but also conveys the essence of your brand and the services you offer.

<h2>Custom Business Card Templates</h2>

Creating a custom business card from scratch might seem daunting, especially if you&#39;re not a professional graphic designer. Fortunately, there are plenty of <a href="https://www.4over4.com/design-templates/filter/category/business_cards">pre-designed templates</a> available that can serve as a starting point for your unique card. In Photoshop, you can find various customizable business card templates, making the design process much more manageable.

To begin, open Photoshop and explore the &quot;File&quot; menu to find the &quot;New&quot; option. Here, you can specify the dimensions for your business card design. The <a href="https://www.4over4.com/printing/standard-business-cards">standard business card</a> size is usually 3.5 inches by 2 inches, but you can go for unconventional sizes if it aligns with your brand&#39;s personality.

<h2>Designing Your Custom Business Card</h2>

<ol>
	<li>
	Branding Elements 
	The first step in designing your business card is to incorporate your branding elements. This includes your logo, brand colors, and any other visual elements that define your brand. Consistency across all marketing materials reinforces brand recognition and trust.
	</li>
	<li>
	Layout and Composition 
	Consider the layout and composition of your card carefully. Keep the design clean and uncluttered, allowing the essential information to stand out. Think about how you want to position your logo, contact details, and any other additional elements.
	</li>
	<li>
	Typography 
	Choosing the right fonts is crucial for legibility and visual appeal. Stick to 2&ndash;3 fonts that complement each other and reflect your brand&#39;s tone. A combination of a clean, easy-to-read font for contact information and a more creative font for your brand name can work well.
	</li>
	<li>
	Visuals and Imagery 
	If your brand has a specific visual style, incorporate it into the design. Use images, illustrations, or patterns that resonate with your brand&#39;s identity. Avoid using generic stock images, as they can make your card appear less authentic.
	</li>
	<li>
	Contact Information 
	Ensure that your contact information is clear and up-to-date. Include your name, job title, company name, phone number, email address, and website. Adding your social media handles can also be beneficial, depending on your industry.
	</li>
	<li>
	Back of the Card 
	Don&#39;t neglect the back of your business card. Utilize this space to include additional information, a tagline, a QR code linked to your website, or a brief description of your services.
	</li>
	<li>
	Print-Ready Format 
	Once your design is complete, save it in a print-ready format with proper bleed and resolution settings. This will ensure that your custom business card looks professional when printed.
	</li>
</ol>

<h2>Conclusion</h2>

Designing a unique custom business card in Photoshop allows you to showcase your brand&#39;s personality and make a remarkable impression on potential clients. Remember to keep your design consistent with your brand identity, and don&#39;t be afraid to experiment with different elements. A well-crafted business card can be the key to opening doors and establishing meaningful connections in the business world. So, unleash your creativity and design a business card that represents the true essence of your brand!

? Design Unique Custom Business Cards with Photoshop! Learn how to create a memorable impression on clients ???. This tutorial will guide you through branding, layout, fonts, and visuals ?️

Photoshop Tutorial for Unique Custom Business Card Design

<img class="alignnone wp-image-498581 size-full" src="https://cloud-cdn.4over4.com/2020/12/d483a6f4319cf5e39c7aeed6a000a7f0.jpg" alt="custom-backlit-films" width="564" height="752" />

<a href="https://www.pinterest.com/pin/181762534936077805/" target="_blank" rel="noopener noreferrer">Source</a>
Backlit films appetize our buds to watch the movie. That is why the design has to be out of this world.

<h3 dir="ltr">Custom backlit films ideas</h3>
With so many styles of <a href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" target="_blank" rel="noopener" data-schema-attribute="">backlit films</a> out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a href="https://www.4over4.com/printing/online-large-format-print" target="_blank" rel="noopener" data-schema-attribute="">backlit film</a> design will communicate, what your brand is about, and how it will help you seal the deal with your clients. Don’t be afraid to get original <a href="https://www.4over4.com/printing/Backlit-Film">custom backlit films </a>just like the ones we’ve shared here. After all, the right one might just be what sparks the interest of a new customer! We offer great discounts and hundreds of free templates that will make your brand stand out.
Let your creative self shine by displaying all your amazing ideas on a blank <a href="https://www.4over4.com/cloud/filter/?tab=blank-templates" target="_blank" rel="noopener" data-schema-attribute="">custom backlit film</a> that you can customize with different designs and get a feel of what the final look will be.

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