<p>If you own a small business or laboratory, then you know the importance of labeling. Labeling your products with artistic and informative labels can generate increased product sales and customer interest, as well as create an appealing environment for your stores or workplace. Custom labels are commonplace in many businesses now, as each each company strives to create an unique image and status for their product.</p>

<p>Online label printing services can adequately supply the custom labels that you need for a minimal cost. These companies conduct their printing online, and enable companies to upload graphics and artwork to be printed and then shipped to their location. When an online print is ordered, the company can typically expect their order to be filled within the week, including shipping time. Personalized labels are also becoming popular in business. These labels allow people to establish an identity associated with the work that they have done. One of the most important driving forces for producing quality work is the sense of ownership. Being able to design your own personalized labels allows workers to attach part of themselves to the work that they do. They can make the work that they do more personalized, and thus eventually invest more time and effort into their work. If you own a curbside store, then it is possible that you might want to decorate your window with a window sticker. The use of a window sticker can add color and vibrance to an otherwise dull storefront. Window stickers can be used to broadcast sales, promotions, as well as other in store deals. These physical ads will sllow your store to draw in more customers on a daily basis and are nearly guaranteed to improve the amount of revenue generated. Window stickers can be made by an online print service as well, but depending on the size of the sticker, can take several weeks to create and ship. If you work in a laboratory, label printing may be a viable solution to your labeling needs as well. Many times, scientists and technicians do not have the time or the drive to individually label all of their chemicals. You can order labels for printing online as well. These labels will ensure that your laboratory meets proper safety standards and regulations, and will also save time for your employees. In short, if you're searching for a good way to print labels, look for an online solution. They are guaranteed to have more options and better pricing than most in store competitors. Finally, don't forget, if you need commercial printing services or need poster printing services, your solution is <a href="https://www.4over4.com" target="_blank">http://www.4over4.com</a> check us today!</p>

If you own a small business or laboratory, then you know the importance of labeling. Labeling your products with artistic

Stickers and Labels - The Art of Labeling

<p>Marketing your brand will always be the most important thing you can do for yourself. Nowadays everyone has become so creative though, that it's a new creative experience or expression everywhere you turn. It's easy to feel as though there's nothing left to do that has not yet been done but this is not the case. Even if all the creative tools out there have been used at least twice, there are still some new ways to work with them. One of these tools is printed coasters. If anyone is asking, <a href="https://www.4over4.com/printing/drink-coasters" rel="noopener noreferrer" target="_blank">coasters</a> are the small mats or cardboard pieces on which you rest your cup. Read below to see 10 Creative ways to promote your brand with printed coasters.</p>

<h2>1- Make Them Into Business Cards</h2>

<p>We have talked about the importance of business cards in the current age in previous articles. Custom coasters are your chance to share your information in a unique way. If you can talk to your local restaurant, you could offer to pay them in order to share your coasters because you stand to gain. You could come to some kind of agreement where you both win. This is how business is done in the modern age after all.</p>

<h2>2- Use Printed Coasters As Promotional Giveaways</h2>

<p>For your online or physical store, plan some activities after which you give participants your custom coasters. Include your logo on the coaster, and add some quirky graphic or funny message. No giveaway beats a practical giveaway! <img alt="10 Creative Ways Printed Coasters Can Promote Your Brand" src="https://cloud-cdn.4over4.com/2020/06/Copy-of-BLOG-FRAMES2-44.png" style="height:720px; width:1280px"> <a href="https://secure.img1-fg.wfcdn.com/im/92839070/compr-r85/6192/61920444/default.jpg" rel="noopener noreferrer" target="_blank">Source</a></p>

<h2>3- Turn Your Printed Coasters Into Collectables</h2>

<p>People collect everything so there's no wonder that there are those who enjoy collecting coasters. Design them in a fancy way or include a unique element to make them stand out. Make sure that they are appealing to their prospective owners and will be remembered and treasured. As collectibles, anyone who comes across them in someone's coaster collection will also be coming across your brand.</p>

<h2>4- Use Custom Printed Coasters As Event Invites</h2>

<p>Instead of printing out regular old fashioned invitations, print invite coasters. While they may not fit all occasions, they will fit many. Think of trade fairs, club launches, restaurant openings, etc- you just need to be a bit creative in your placement of graphics and you have a winner!</p>

<h2>5- Make Interactive Printed Coasters</h2>

<p>Another creative method of using coasters to promote your brand is by making them interactive. Cut it out in the shape of a puzzle, add a game, or print questions on your custom drink coaster to make people interact with it. The more time people spend with your printed coaster, the more they internalize your brand and add to your potential client base.</p>

<h2>6- Make Personalized Printed Coasters</h2>

<p><img alt="printed-coasters" src="https://cloud-cdn.4over4.com/2020/06/Copy-of-BLOG-FRAMES2-46.png" style="height:720px; width:1280px"> <a href="https://i.pinimg.com/originals/de/f5/ec/def5eceeb7dfc50f88f3a1648256b893.jpg" rel="noopener noreferrer" target="_blank">Source</a> You can personalize your coasters by either printing the name or initials of an employee or client on them. This will also help to build a great relationship between your clients and employees or whoever you give the coasters to. Whenever they take the printed coasters out to place a mug or a glass on it, they will instantly remember you and your brand. This is a definite win to anyone seeking to aggressively spread awareness for their brand.</p>

<h2>7- Collect Feedback Using Your Custom Bar Coasters</h2>

<p>You can print questions and invite observations, comments, complaints, and compliments on your coasters. Used in place of traditional questionnaires, you stand to get immediate feedback, and the people leaving the feedback will enjoy doing so. As I mentioned above, the more people interact with your brand the more familiar it becomes to them. This increases your chances of getting loyal customers.</p>

<h2>8- In-Store Promotion</h2>

<p>Further promote your brand to the guests who come into your premises by branding your printed coasters. Share more detailed information or maybe different locations your business may have. Make your custom coasters worth it by further pushing your brand to the people you are in contact with. This way, you also continue the theme you have started and your brand becomes many different parts of one big whole. <img alt="10 Creative Ways Printed Coasters Can Promote Your Brand" src="https://cloud-cdn.4over4.com/2020/06/Copy-of-BLOG-FRAMES2-47.png" style="height:720px; width:1280px"> <a href="https://i.pinimg.com/736x/e7/1a/0e/e71a0e287b509e15022729b37b67670f.jpg" rel="noopener noreferrer" target="_blank">Source</a></p>

<h2>9- Promote Vendors</h2>

<p>At any given time, there are a number of vendors and suppliers looking to get a greater market reach. You could use custom coaster designs to sell advertising space in this way. If you have a restaurant or club, offer willing vendors 'ad-space' on your full-color coasters. This helps you get some extra money on the side, and who can ever say no to that? These vendors will in turn spread the word about your brand helping them out, so everybody wins.</p>

<h2>10- Partner With Other Businesses On Promotions</h2>

<p>As much as we are always told to stay away from our competition, sometimes it makes sense to join them. This union offers a much greater chance at success because the two or more brands can pool their resources and aim to reach a bigger market. Custom paper coasters do not cost that much to print, and if you can propel your brand and a friend's brand for the cost of a bunch of coasters this sounds like some good business sense to me. Just make sure you don't partner with a brand that is directly in competition with you, but one you can have a symbiotic relationship with. So there goes my list of 10 Creative ways to promote your brand with high-quality printed coasters; do you think they would work? Printed drink coasters can be so much more than we make them out to be, so go ahead and give them a try today. They might just be the magic key to unlocking your brand's full potential!</p>

Discover 10 creative ways to promote your brand with printed coasters. Enhance your marketing strategy with unique and eye-catching promotional items.

10 Creative Ways Printed Coasters Can Promote Your Brand

When you own a company or business the first thing you want  for people to buy your products or services, is brand recognition. This can only be achieved through branding, and which better way to do that than with a logo that represents you.

<strong>Once people can identify your company by only looking at your logo, you know you’ve made it.</strong> But how can you stay relevant and updated, without losing your identity?

This is possible with the help of a logo redesign. It may seem hard to change your image (and expensive too), but most people see it as "refreshing the image", and most successful redesigns always keep the main idea before the original adding some contemporary trends that can achieve that goal.

Here are some of the best logo redesigns of 2013 so you can take into consideration if you’re thinking of changing your business’ logo.
<h2><span style="color: #3366ff;"> <strong>1. Motorola</strong></span></h2>
Motorola was once the industry favorite, their Razr model used to be the “it” phone everyone needed to have to look cool, but as new technologies and companies emerged they got left behind.

This is why after being purchased by Google, they decided to do a makeover to their logo to fit the rest of the “g” family, using a wide variety of colors (as the ones you can find in Google play, drive and their other services) but in metallic shades.

They kept the main “M” as originally created, but now the filling of the circle is white and also the font was changed to a simpler version using lower case letters instead of the original all caps.
<h2><span style="color: #3366ff;"><strong>2. American Airlines</strong></span></h2>
The logo of this major company was so emblematic that its redesign is making everyone talk. Its original version was created in 1960 with two “A’s” in capital bold letters and an eagle in the top middle of these two letters.

But after a merge of US Airways and American Airlines and a recent poll to their employees, who helped chose the new logo, they decided to move to this other design.

The winner logo is a very modern flying figure that represents both the eagle and the wings of airplanes, in red, white and blue, with what could be considered as the head of the eagle also shaped as a more stylized “A” letter.
<h2><span style="color: #3366ff;"><strong>3. Google</strong></span></h2>
Originally they said this wasn't a redesign and they were only doing it so their logo could be shown properly on printed versions and small screens, but after a little while they started displaying the new version only and leaving behind the old one.

Though it seems like it almost didn’t change, if you look closely you’ll see that google actually decided to follow the flat style design to refresh their look. They kept the same colors and font, but tossed the glossy finish that once adorned these letters.
<h2><span style="color: #3366ff;"><strong>4. <span id="203b9f9a-145e-4074-8201-0617fc810230" class="GINGER_SOFTWARE_mark"><span id="f53bbd54-76fe-406a-92cc-9d8e4488ac87" class="GINGER_SOFTWARE_mark"><span id="4a56086d-3832-450e-bcd1-b85e8ee96646" class="GINGER_SOFTWARE_mark">Dropbox</span></span></span></strong></span></h2>
After releasing their <span id="68744436-7508-46ae-9e2a-3c948272dff1" class="GINGER_SOFTWARE_mark"><span id="5d8b24fb-677e-4ff8-a98c-e23bc9ddb182" class="GINGER_SOFTWARE_mark"><span id="0b889475-4cda-4733-b0f1-8153316d6e92" class="GINGER_SOFTWARE_mark">iOS</span></span></span> 7, they decided to accompany it with a logo redesign. This new version moves away from the gradient color palette to a more classic and trendy flat style design that allows a better and more practical use of its components.
<h2><span style="color: #3366ff;"><strong>5. The Academy Awards</strong></span></h2>
The Academy of Motion Pictures, Arts and Science has been mostly recognized by its award the “Oscars” which was the main idea behind their logo, but now they’re going after a concept that represents both the academy and the award with a new redesign.

The creative agency 180LA was in charge of the changes made to the iconic award ceremony’s logo. The new design presents a golden letter A and its filling was created using the statue of  “The Oscar”, giving the spotlight to the coveted award.

Most people may think after reading this blog post, that redesign is something only major brands and companies can afford, but there are simple ways to make your stocked items and products show your new image, using <a href="https://www.4over4.com/printing/printing-stickers" data-schema-attribute="" data-wplink-edit="true">logo stickers</a> and placing them on top your old design it's a great and cheap way for those who can't afford replacing all their stock at once.

Are you considering to redesign your logo in 2014? Show us and let us know your experience.

When you own a company or business the first thing you wantfor people to buy your products or services, is brand recognition.

5 Logos Redesigned in 2013- from the Oscars to Dropbox

<p>In the past, intricate designs dominated the market,  from flash heavy landing pages to double exposure on pictures, used to be the most requested trends for web and print designs. But now... well things are changing...</p>

<h2><strong>1. Typeface Only Designs</strong></h2>

<p><a href="https://cloud-cdn.4over4.com/2014/05/typography-design-poster.jpg"><img alt="Image Courtesy of http://blog.spoongraphics.co.uk/" src="https://cloud-cdn.4over4.com/2014/05/typography-design-poster.jpg" style="height:495px; width:450px"></a> This is an amazing way to enhance your text, using cursive, artsy, handwritten or sketched typography; it's usually accompanied by solid colors on the back that drive all attention to the type. Most graphic designers will know about this trend, but as a business owner you may want to consider asking your designer for some type-only samples or your next design. They make great labels and stickers. <a href="https://cloud-cdn.4over4.com/2014/05/type-only-design.jpg"><img alt="Image Courtesy of http://www.designbolts.com/" src="https://cloud-cdn.4over4.com/2014/05/type-only-design.jpg" style="height:800px; width:600px"></a></p>

<h2><strong>2. Flat Design</strong></h2>

<p><a href="http://projects.worldwebdev.in/cloud4over/wp-content/uploads/2014/05/flat-design.png"><img alt="Image Courtesy of " src="https://cloud-cdn.4over4.com/2014/05/flat-design.png" style="height:560px; width:1024px"></a> This is the most popular trend so far in 2014, we can see it everywhere from apps, web design, print designs, operative systems to logos. <a href="https://cloud-cdn.4over4.com/2014/05/flat-design-in-apps.png"><img alt="Image Courtesy of https://www.behance.net/bjonkdesign" src="https://cloud-cdn.4over4.com/2014/05/flat-design-in-apps.png" style="height:600px; width:600px"></a> It has successfully replaced skeuomorphism (that's ok it took us 3 times to get that word right!), and it consists in representing objects in the simplest way possible, with no adornments or extra fuzz. This means no 3D, textures, elaborated patterns, shadows or basically, anything that creates a distraction from the image per se.</p>

<h2><strong>3. Image Only Designs</strong></h2>

<p>This trend is the opposite of type design, it only focuses on the image as the center of the design, with very little, to no text included. <a href="https://cloud-cdn.4over4.com/2014/05/image-design.jpg"><img alt="Image Courtesy of " src="https://cloud-cdn.4over4.com/2014/05/image-design.jpg" style="height:544px; width:800px"></a> The most common use for this is nature books and sites, fashion and advertising for very recognizable and prestigious brands, that allow to play with the image because potential customers and readers won't need text to know what it is about.</p>

<h2><strong>4. Full Page Type Lockups</strong></h2>

<p><a href="https://cloud-cdn.4over4.com/2014/05/type-lock-up-design.jpg"><img alt="Image Courtesy of http://designshack.designshack.netdna-cdn.com/" src="https://cloud-cdn.4over4.com/2014/05/type-lock-up-design.jpg" style="height:478px; width:468px"></a> This type of graphic design, helps organizing a lot of subheadings, text blocks and information in many spaces, with different types, shapes and colors for a more comprehensive reading. Not to be confused with infographics because those are data-consumption instruments, that facilitate communicating complex notions with words and graphics. <a href="https://cloud-cdn.4over4.com/2014/05/type-lockup-design.jpg"><img alt="Image Courtesy of " src="https://cloud-cdn.4over4.com/2014/05/type-lockup-design.jpg" style="height:613px; width:300px"></a> This trend is ideal for flyers, brochures, infographics and has even been seen on book covers.</p>

<h2><strong>5. White Space </strong></h2>

<p><a href="https://cloud-cdn.4over4.com/2014/05/white-space-design.jpg"><img alt="Image Courtesy of http://3.bp.blogspot.com/" src="https://cloud-cdn.4over4.com/2014/05/white-space-design.jpg" style="height:348px; width:500px"></a></p>

<p>The use of white space is not new but it is getting more attention lately, in print mediums it's most effective for flyers, posters, menus and all sorts of print promo materials with a flat "face". <a href="https://cloud-cdn.4over4.com/2014/05/white-space-in-design.png"><img alt="Image Courtesy of http://ideagardenblog.com/" src="https://cloud-cdn.4over4.com/2014/05/white-space-in-design.png" style="height:312px; width:485px"></a> It highlights the content, letting the background as minimally as in the blank.</p>

<h2><strong>6. 3D Printing</strong></h2>

<p><a href="https://cloud-cdn.4over4.com/2014/05/3D-printing.jpg"><img alt="Image Courtesy of http://www.cgw.com/" src="https://cloud-cdn.4over4.com/2014/05/3D-printing.jpg" style="height:217px; width:600px"></a> Now that this technology is available, will become increasingly far more accessible, but meanwhile, we're seeing amazing stuff around the web that has been printed using one of these amazing machines. <a href="https://cloud-cdn.4over4.com/2014/05/3D-printing-models.jpg"><img alt="Image Courtesy of " src="https://cloud-cdn.4over4.com/2014/05/3D-printing-models.jpg" style="height:400px; width:600px"></a> The process consists in creating a digital model and the printer translates this into a 3D model of your design, with the use of several layers of material in different shapes.</p>

<h2><strong>7. Parallax Scrolling</strong></h2>

<p>Image Taken from the site https://www.cabletv.com/the-walking-dead Even though, this web  design style was created some time ago, it's making its way into the mainstream in 2014. This trend consists in creating the optical illusion of depth, when moving two or more objects at the same time with different speeds.</p>

<h2><strong>8.  Die- Cut Shapes and Textures -The Ultimate Customization Method!</strong></h2>

<p>Die-cut and laser cut shapes in print mixed with papers that offer a texture different from the usual, are very used these days. These techniques are currently very "In" for invitation printing, product labeling and branding. We've recently launched <a data-schema-attribute="" href="https://www.4over4.com/printing/custom-shaped-roll-labels" rel="noopener" target="_blank">custom shape roll labels</a> which are die-cut into anything you can imagine!</p>

<h2><strong>9. Luxury Printing</strong></h2>

<p>Graphic design can be  taken to the next level using printing techniques and materials that  add a luxurious feeling to all types of products. This trend can be  appreciated in spot UV  or metallic foil finishes on business cards,  the use of silk laminated papers and other materials on top of book covers and magazines with transparencies to enhance or add special claims and titles, also in metallic papers for printing.</p>

<h2><strong>10. Geometric Shapes and Vintage Mixed</strong></h2>

<p>Vintage effects, colors and types mixed with  geometric shapes in web design, make a great pair. Think of 60's geometric patterns in clothes, but translated to the web, and using elements from other eras to create something unique that gives that vintage feeling without exclusively representing one period in time. Which of these design trends do you like the most for your business? Are you using any of them in your current projects?</p>

Discover the top 10 web and print design trends you should know about today. Stay ahead of the game with 4OVER4's insightful content hub.

10 Web and Print Design Trends You Should Know About Today

<p><img alt="Unique 3D Lenticular Posters Define Your Space" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/613img-Printing54.jpg" /><br />
<a data-schema-attribute="" href="https://i.ytimg.com/vi/VRNpFp2L8UY/maxresdefault.jpg" rel="noopener" target="_blank">Source</a> Posters can narrate your company goals, your journey from a small space to a big office, or even your personal story of success, etc. Define your space with the unique 3d posters.</p>

<h3>3D Lenticular Posters Design</h3>

<p>With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/printing/lenticular-printing" rel="noopener" target="_blank">3D lenticular posters</a> out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your lenticular poster templates will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original <a data-schema-attribute="" href="https://www.4over4.com/printing/3d-lenticular-posters" rel="noopener" target="_blank">3D lenticular poster</a><strong> </strong>just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!</p>

<p>Let your creative self shine by displaying all your amazing ideas on a blank <a data-schema-attribute="" href="https://www.4over4.com/blank-templates/posters/" rel="noopener" target="_blank">3d lenticular poster</a> that you can customize with different designs and get a feel of what the final look will be.</p>

Elevate your space with unique 3D lenticular posters. Showcase your company's growth, success, and vision with captivating visuals.

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Unique 3D Lenticular Posters Define Your Space

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