A label can be a very important item. For example, if a label does not stick to the article for which it was designed, it is worthless. However, a label that plainly describes a product, and stays on it, performs a valuable service. When you shop at an&nbsp;<a href="https://www.4over4.com">online printing</a> company for&nbsp;label printing services, you will see that there are various choices for materials to be used in label printing as well as&nbsp;sticker printing, and the&nbsp;custom printing company will be happy to help you make the right selections. An&nbsp;online printing company can utilize bright white paper, foil, vinyl, glossy or clear materials, and each type has its own distinctive look and purpose. The vinyl weatherproof material is strong enough to hold up well in most environments, and a foil label will lend a classy look to a product. The material for a water bottle label should withstand squeezing, frozen food labels need to endure freezing temperatures and be resistant to moisture, dry food labels require flexibility, and wine bottle labels should hold up when immersed in an ice bucket. A wide variety of inks can make labels more attractive, and label colors can be clear, white, pastel, fluorescent, silver, gold or a rainbow of different hues. The most important element in a label is the adhesive that makes it stick like it should. Rubber, acrylic and an acrylic blend are the three base materials used in label printing and sticker printing. Acrylic blends stick to nearly any type of surface and are simple to remove with solvents. However, they do not perform well when exposed to heat or UV. Acrylics withstand heat, UV, solvents and plasticizers, so they make good adhesives for labels that last when subjected to non-air conditioned environments. Adhesives that are rubber-based stick well to numerous surfaces, but do not hold up well in sunshine or hot areas. However, they are relatively easy to remove by using solvents. When choosing the material for labels, consider every phase in the life of the item to which the label will be attached. Will it be stored in a wet or hot environment? Will it be exposed to outside weather conditions? Will the label be affixed to frozen products? Will the label need to be removed at some time? Different conditions require different adhesives to make sure the labels stay in place or are easy to remove. Labels can make a product look stylish and appealing, or they can simply be plain and functional. Creative design and the right materials enhance a product&rsquo;s popularity and recognition, and&nbsp;custom printing adds a distinctive touch to the labels as well.

Label Printing: Labels Usage - 014

Business cards are still relevant today. However, only those who are going the extra mile by designing extraordinary business cards such as clear <a data-schema-attribute="" href="https://www.4over4.com/printing/plastic-business-cards" rel="noopener" target="_blank">plastic business cards</a> are experiencing the success intended. Ordinary business cards that look normal, made of ordinary material don&#39;t have the capacity to make an indelible first impression.

<h2>Studies on how to capture attention with plastic business cards</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/202.png" />

You know what we usually say, there are no retakes for a first impression. We, therefore, have to think about your business card strategy and ensure that you are winning. <a data-schema-attribute="" href="https://blog.adobe.com/en/publish/2016/10/26/4-business-card-statistics-that-will-make-you-rethink-your-strategy.html#gs.inwgcy" rel="noopener" target="_blank">Adobe.com</a> says that 88% of business cards handed out get thrown away in less than a week. However, Adobe advised that a colored card typically lasts 10x longer than the standard white card. These are some of the best <a data-schema-attribute="" href="https://www.4over4.com/printing/plastic-card-printing" rel="noopener" target="_blank">plastic business cards</a> you should consider:

<h2>White Plastic Business card</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/203.png" />

<a data-schema-attribute="" href="https://www.4over4.com/printing/plastic-business-cards" rel="noopener" target="_blank">Source</a> To begin with, these are cards that are white in color or have a white background. They are printed on white plastic which is slightly thicker than ordinary paper stock. They are a sure way to grab anyone&#39;s attention and rouse interest in your business or the service you offer. Their uniqueness speaks to durability, sturdiness, and quality. They are opaque and you can get them in pointed or rounded corners, different shapes such as rectangle and oval or standard sizes. For engineers, plumbers, architects, these are the perfect fit for your business card strategy if you want something long-lasting.

<h2>Frosted Plastic Business Card</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/207.png" />

&nbsp;<a data-schema-attribute="" href="https://smashinghub.com/25-creative-transparent-business-cards.htm" rel="noopener" target="_blank">Source</a> When you hear frosted you should remember the word translucent. The frosted plastic business cards are semi-transparent and offer a peculiar, slightly textured cloudy look to them. This is a sure way to stand out from the crowd of business people who dish out paper business cards. You will never have to worry as they are water and tear-resistant.

The exclusive 30 mil frosted plastic business cards

To top it all, 4OVER4 offers sturdy 30 mil thickness (credit card thickness), which is extremely durable and long lasting. Only from 4OVER4, you can get barcoding with numbering, sequential numbering or other variable data, embossed numbering with optional gold or silver tipping. You will have over 20 foil colors to choose from and also optional stamping coupled with Spot UV coating.

<h2>Black Plastic Business Card</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/204.png" style="height:720px; width:1280px" />

&nbsp;<a href="https://unsplash.com/photos/ex_p4AaBxbs" rel="noopener noreferrer" target="_blank">Source</a> Some products ooze, prestige, opulence, and affluence. The black plastic business card is one of those high-end products. You will not only stand out&nbsp; will dominate and command respect. The black plastic business cards are made in a delicate process to give tHEM a prestigious finish. You can choose either matte, gloss, varnish, UV, Spot UV, glitter flocking, foil stamping, silver foil stamping, special color foil stamping finishes.

<h2>Clear plastic business cards</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/20Copy-of-BLOG-FRAMES.png" />

<a href="https://www.4over4.com/printing/plastic-business-cards" rel="noopener noreferrer" target="_blank">Source</a> I know you really want your brand to pop especially during the re-opening season. I&#39;m pleased to inform you that cheap clear plastic business cards are the way to go. They are printed on 20pt stock which is slightly thinner than your ordinary credit card. Like their frosted, white, and black cousins they are incredibly durable, tear, and water-resistant. They come in rounded corners to prevent injury but if you prefer them square or rectangular shaped you can have them custom made to your liking.

<h2>Plastic(30 mil) credit card thickness</h2>

&nbsp;30 mil PVC cards are ideal for printing cards on most direct-to-card printers. These graphic-quality cards are vision inspected and at 4OVER4 we give them foil stamping, spot UV and matte, or a classic UV gloss finish. These are the caliber of cards that are used as keycards due to their thickness and sturdiness. If someone were to hand me a plastic card as their business card I would accord them a whole lot of respect. The card says that the owner loves quality and they invested their resources to get quality over quantity. As a result, it further explains that the product or service they offer is nothing short of quality. With your credentials engraved onto the card giving it a classic embossing touch, your card will communicate more than what is written on it.

<h2>Raised foil business cards</h2>

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/205.png" />

<a href="https://www.4over4.com/printing/raised-foil" rel="noopener noreferrer" target="_blank">Source</a> What better way to get noticed than with a raised foil business card. It looks premium, luxurious, and tactile. According to your preference, you can choose gold, silver, or a holographic foil. It can be offered in a sophisticated velvet lamination finish. A raised foil design is used in ordinary credit cards; therefore a raised foil business card can safely be called a twin to the credit card. You can make your logo stand out on one side and then include your name and contact details on the flip side. All you need is to conceive an idea of your card design and get your custom ultra-thick velvet laminated business cards.

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/206.png" style="height:720px; width:1280px" />

<h2>The durability and sturdiness they offer</h2>

One thing is for sure with plastic business cards you will never go wrong because of their durability,&nbsp; water and tear resistance. Their incredible power to communicate quality and prestige will impress anyone.

How much do plastic business cards cost?

It is billed according to your specifications and at 4OVER4, we exclusively offer over 20 foil colors, embossed numbering, barcoding with numbering, 30 mil credit card thickness, and much more. It&#39;s no longer about standing out but dominating.

6 Plastic Business Cards To Create High Impact First Impression

A landing page is one of the notable elements of inbound marketing strategies. There is no rocket science behind it, but you must understand the requisites to create an effective landing page.
Businesses often choose to have perfect online marketing campaigns with fully optimized PPC ads, but that doesn’t mean you can ignore the need for a landing page. It has the power to grab the attention of people visiting the website and persuade them to complete a conversion.
<img class="alignnone size-full wp-image-505364" src="https://cloud-cdn.4over4.com/2021/05/Video-files.gif" alt="" width="500" height="500" />
<a href="https://storyset.com/technology" target="_blank" rel="noopener" data-schema-attribute="">Video Illustration</a>
Only a professional understands the fundamentals of designing a good landing page. Let us go deeper and look at it's current importance.
<h2>What is a Landing Page and What is its Purpose?</h2>
It is a space that helps to create the first impression.
Many landing pages are a big turn-off for visitors. With loud color schemes, vague price options, and overcrowded with text and links, some pages fail to communicate a specific and clear message. A few are however designed to convey particular messages accurately and attain higher conversion rates.
The landing page prompts people to click and perform an action when they visit your site, taking a keen interest in your advertisement. Be it subscription, registration, or purchase, a minimalistic page with one call-to-action button can increase the conversion rates. It becomes more important if you have PPC ads running to drive traffic.
Without a flawless page design and a call-to-action button, your business is most likely to suffer, but you’re sure to benefit if you have one. Are you wondering how?
<img class="alignnone wp-image-505365 size-full" src="https://cloud-cdn.4over4.com/2021/05/Copy-of-BLOG-FRAMES2-36.png" alt="landing-page-design" width="1280" height="720" />
<a href="https://devrix.com/wp-content/uploads/2018/08/How-to-Create-Call-to-Action-Buttons-That-Work@2x-810x340.png" target="_blank" rel="noopener" data-schema-attribute="">Call-to-Action</a>
For example, you have a <a href="https://www.4over4.com/printing/business-card-printing">business card printing</a> company with a good client base, but the recent pandemic affected your physical business. What should you do? How can you get the same revenue even during the pandemic or in a similar situation?
Creating a specifically designed page can be of great help. The use of pleasant color shades and a balance of text and white spaces can enhance the look and feel of your page. You may add a high-quality and attractive image or video of your product/service and a <a href="https://www.4over4.com/cloud/marketplace/community/services/content-services/product-description/">product description</a> to help your existing clients order their print products online with just one click. Adding a call-to-action button with some discounts on purchases above a certain value can also make your landing page highly noticeable among both old and new customers.
<h2>Types of Landing Pages</h2>
Are you aware that landing pages can be of different types, and adding a video on your page can increase the conversion rate?
<img class="alignnone size-full wp-image-505367" src="https://cloud-cdn.4over4.com/2021/05/Copy-of-Stats-21.png" alt="" width="1280" height="720" />
According to <a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/personalized-video-landing-pages-that-convert/">Smart Insights 2019</a>, marketers added videos on landing pages that increased conversions by 80-86%.
A while back, I came across this statistic that made me Google how to present the landing page differently. To my surprise, there are seven ways in which you may present your landing page.
<h3>Click-Through </h3>
In this type of page, the offer details are clearly mentioned. As soon as you click on the offer, you are transferred to the checkout page for making the purchase. If you doubt the company after clicking on the advertisement, you may Google it straightaway to find out more about it. Click through pages work effectively when you have some direct offer without any serious customer concerns.
<h3>Lead Capture  </h3>
If you want to gather some personal information like name, phone numbers, address, email IDs, birthdays, etc., about the people visiting your site, get the page designed by professionals like 4OVER4. This collected data is later used for marketing, and the visitors get a catalog, ebook, <a href="https://www.4over4.com/direct-mail-services">brochure</a>, or some deal in exchange for sharing the data. It is also referred to as a squeeze page. If you wish to build an email list, get a lead-capture landing page design.
<img class="alignnone size-full wp-image-505366" src="https://cloud-cdn.4over4.com/2021/05/Copy-of-BLOG-FRAMES2-37.png" alt="" width="1280" height="720" />
<a href="https://1030z2bnst92zo6j523feq9e-wpengine.netdna-ssl.com/wp-content/uploads/2019/10/word-image-19-3.png" target="_blank" rel="noopener" data-schema-attribute="">Capture Leads</a>
<h3>Infomercial </h3>
As the name suggests, these 50ft long-form landing pages need you to scroll a lot. They use formal language as opposed to casual language. Once you read it halfway, you may get a once-in-a-lifetime exclusive deal that attracts you to go through the complete message.
<h3>Viral Landing Pages</h3>
These pages usually include an engaging video or a game that you can’t ignore but have to share. Funny videos or fun flash games focusing mainly on the products with rare mention of the company name is what you can find in viral landing pages. 
<h3>Product Detail Page</h3>
This page is incorporated into the main website with all the relevant product details. It is dedicated solely to inform about the products up for sale. As it is integrated into the website, there are several distractions like banners, links, navigation, etc., within the product detail page. It can disturb the customers and divert them from the intended action and lead to confusion in tracking the success of the campaigns.
<h3>Microsite</h3>
<img class="alignnone size-full wp-image-505368" src="https://cloud-cdn.4over4.com/2021/05/Copy-of-BLOG-FRAMES2-38.png" alt="" width="1280" height="720" />
<a href="https://d35fo82fjcw0y8.cloudfront.net/2019/09/26121300/microsite-blog-header.png" target="_blank" rel="noopener" data-schema-attribute="">Microsites</a>
If you are planning an extensive campaign, microsites can be helpful. According to campaign relevance and their timing, microsites are small additional websites having a unique web URL that is branded just for that marketing campaign. If you plan to promote an event, concert, or movie, design a fully functional microsite.
<h3>Homepage </h3>
In this landing page, marketers usually aim for elaborate campaigns that redirect the clients to the companies website homepage. Small companies or businesses offering one service or product can choose the homepage as their landing page. Homepage provides a cluster of links and information to the visitors who clicks on an online advertisement and reach the site. It is expensive and not an effective one because there are too many distractions on the way.
<h2>Best Practices for a Good Landing Page</h2>
A focused page design is one that effectively measures your campaign from its start to the end. You may tweak the copy of your advertisement, message, or offers until there are some positive results.
<img class="alignnone size-full wp-image-505369" src="https://cloud-cdn.4over4.com/2021/05/Copy-of-BLOG-FRAMES2-39.png" alt="" width="1280" height="720" />
<a href="https://www.impactplus.com/hs-fs/hubfs/IM-Landing-Page-CRM.jpg?length=980&amp;name=IM-Landing-Page-CRM.jpg" target="_blank" rel="noopener" data-schema-attribute="">Conversion</a>
The best type of landing page usually depends on your campaign goals. Note that conversion rates improve by 25% when you choose a standalone landing page compared to sending visitors to your homepage. Apart from that, your landing page needs are as follows-
<ul type="disc">
<li>The screen where the visitors click first on the landing page must have an impressive heading and body text with relevant keywords, a catchy hook line, and finally, a call-to-action.</li>
<li>Engaging and visible buttons and forms should be generously spread throughout the page to increase the chances of conversions.</li>
<li>Ensure that that the page is well-optimized for both desktop and mobile devices. This is because 75% of your traffic comes from people using 6-inch screens.</li>
<li>Think of your landing page as the top-performing salesman that creates the landing page message matching the best sales pitch, covers the benefits in a logical flow, and smoothly walks the customers through your products and services.</li>
<li>A high-quality sales video showcasing your products and services in the best possible way is a must in 2021 to generate highly qualified leads. The clients must understand the benefits of buying from you in the video.</li>
</ul>
<h2>Conclusion</h2>
Have you used different types of landing pages for your campaign? Which type gave you the best results? Now that you know the different types of landing pages, their purpose, and best practices to create them, consider having them for your campaigns. You will not regret your decision. Share your experiences with us, and if you want to create a fully optimized landing page, click on the link below.


<div class="wp-block-buttons is-content-justification-center">
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-background" href="https://www.4over4.com/cloud/marketplace/community/services/design-services/landing-page-design/" style="border-radius:9px;background-color:#00d1b2" target="_blank" rel="noreferrer noopener">Create Your Landing Page Now</a></div>
</div>

What Makes A Stunning Landing Page In 2021?

Too many tasks, not enough time and people making demands, all with conflicting agendas. Does this sound familiar? Two decades ago, at the dawn of the electronic era, many were prophesying that more technology would let us enjoy the finer things in our lives. These predictions were dead wrong! Given email, smartphones in addition to colleagues in different time zones, many entrepreneurs are spending much more time at work than ever before. 

People in management and leadership positions like CEOs seem to be particularly squeezed. Wondering how you can complete all of your daily tasks and still have time to relax? We can help! Here are ten productivity tips every entrepreneur must know. Perhaps these clever approaches help you turn down the dial on overwhelm!
<h2>Try These Productivity Tips to Get More Done in Less Time</h2>
Tip #1: Get Rid of Productivity Blockers

What is frustrating you? It’s the small things that waste the most time. The good news is that identifying productivity blockers is the first step to getting rid of them. For every busy entrepreneur, social media apps and email are major time suckers. The average worker spends a third of their week handling their inbox. To make your life easier, we suggest sorting every email into a folder (end-of-day, personal and end-of-week) so you can get to it later. Tame that email beast!

<a href="https://cloud-cdn.4over4.com/2017/06/productivity-tips.jpg"><img class="aligncenter wp-image-8299 size-full" src="https://cloud-cdn.4over4.com/2017/06/productivity-tips.jpg" alt="productivity tips" width="800" height="800" /></a>

Tip #2: Plan Ahead by Writing Down Your Goals the Night Before

Between going through your calendar and getting coffee, your day can be gone before you even notice! Start your day with an actionable goal, setting yourself up for success by writing it down the night before. This will help determine what major task you’ll need to accomplish once you start your day. Just make a shortlist on <a href="https://www.4over4.com/printing/printing-notepads" target="_blank" rel="noopener" data-schema-attribute="">custom notepads</a> or post-Its that say what exactly you’ll be doing the next day before going to bed. This way, you’ll show up prepared and no time will be wasted!

<a href="https://cloud-cdn.4over4.com/2017/06/productivity-tips-2.jpg"><img class="aligncenter wp-image-8298 size-full" src="https://cloud-cdn.4over4.com/2017/06/productivity-tips-2.jpg" alt="productivity notepad" width="800" height="800" /></a>

Tip #3: Cut Out Meetings

Do you hate meetings? We all do! As a matter of fact, unproductive meetings that don’t stay on topic are a huge pet peeve. As part of our productivity tips, we recommend setting meetings with clear outcome goals, one direction and just invite staff members who must be there. Before you call a meeting, analyze its agenda. Can it be settled in a group email or short phone call? Appoint a reliable person to keep watch of time if you must meet face to face.

<a href="https://cloud-cdn.4over4.com/2017/06/productivity-tips-3.jpg"><img class="aligncenter wp-image-8297 size-full" src="https://cloud-cdn.4over4.com/2017/06/productivity-tips-3.jpg" alt="productivity meetings" width="800" height="800" /></a>

Tip #4: Prioritize Your Goals

After you’ve written down your goals and set the ones that must be accomplished on that day, then you must prioritize your goals. After all, time is one of the world’s most precious commodities. When running out of time, select the five tasks that are most relevant and focus all your and your team’s energy on completing those. Only when those are crossed off the list, at last, you may attack the next five tasks. This way, you’ll surely get back on track!

<a href="https://cloud-cdn.4over4.com/2017/06/productivity-tips-4.jpg"><img class="aligncenter wp-image-8296 size-full" src="https://cloud-cdn.4over4.com/2017/06/productivity-tips-4.jpg" alt="productivity tip" width="800" height="800" /></a>

Tip #5: Don’t Multitask

Do you multitask in the workplace? It’s not recommendable. The quality of the work you are putting into every task suffers whenever your focus is pulled in a variety of directions. It’s imperative that you step back and prioritize – not every task requires the same amount of mental energy. This way, you’ll effectively go up through your To-Do list focusing on one task at a time. Running out of time? Plan ahead and delegate some tasks. Planning impacts your productivity in so many ways!

<a href="https://cloud-cdn.4over4.com/2017/06/productivity-tips-5.jpg"><img class="aligncenter wp-image-8295 size-full" src="https://cloud-cdn.4over4.com/2017/06/productivity-tips-5.jpg" alt="multitasking" width="800" height="800" /></a>
<h3>Your Turn to be Productive</h3>
We hope this information comes in handy, making your lives easier. Besides following these useful tips, the best thing you can do for your business is always have a positive attitude – that will set an example for your team members and colleagues. No matter what kind of challenges or difficulties arises in the workplace, having fun is the real key to being creative, engaged…and super productive!

Which of these productivity tips did you find to be the most useful for entrepreneurs? Which one has proven to be effective in the past? We’d love to hear your thoughts and insights. Please feel free to kindly leave a comment below.

5 Productivity Tips Every Entrepreneur Must Know

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/651img-Printing31.jpg" style="height:720px; width:1280px" />

<a href="https://www.mysubscriptionaddiction.com/2018/03/nourish-beauty-subscription-box-review-march-2018.html" rel="noopener noreferrer" target="_blank">Source</a>

<a data-schema-attribute="" href="https://www.4over4.com/printing/extreme-custom-printing" rel="noopener" target="_blank">Custom beauty box</a> enhance your beauty store branding efforts.

<h3>Custom Beauty Boxes Designs</h3>

With so many styles of custom beauty boxes out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" rel="noopener" target="_blank">custom boxes&nbsp;</a>will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original <a data-schema-attribute="" href="https://www.4over4.com/printing/packaging-products" rel="noopener" target="_blank">custom beauty box</a>&nbsp;just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

Let your creative self shine by displaying all your amazing ideas on blank <a data-schema-attribute="" href="https://www.4over4.com/cloud/marketplace/creative-corner/blank-templates/cube-boxes/" rel="noopener" target="_blank">custom beauty boxes</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the<a href="https://www.4over4.com/cloud/community/" rel="noopener" target="_blank">&nbsp;community</a>&nbsp;section.


&nbsp;

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