<p>It&#39;s easy to imagine most of us would instinctively go online for shopping deals. However, we also know <strong>our local stores can still provide us with an added value shopping experience</strong>. As a small business owner, you are aware of how hard the competition has become. That&#39;s why <strong>we gathered some simple ideas to help you figure out how to bring customers into your store</strong> and keep them coming back for more. [video width=&quot;720&quot; height=&quot;720&quot; mp4=&quot;http://projects.worldwebdev.in/cloud4over/wp-content/uploads/2017/12/Signage-solutions.mp4&quot; autoplay=&quot;true&quot;][/video]</p>

<h2>Bringing Customers into Your Store Requires Creativity</h2>

<p>Since you are competing with a highly aggressive online marketing environment, driving attention to your store needs more than a big sign. It needs to speak directly to your potential customers and invite them in.</p>

<h3>Invest in Large Format Prints</h3>

<p>Get people into your store by clearly displaying your name and defining the types of goods you have on hand. <strong>Identify your signage potential and order custom large format prints to suit that space.</strong> Large prints are not just relevant for practical reasons; high-end signage solutions create a professional and positive image for your business as a whole. Not only are you more likely to see an increase in the number of visitors due to enhanced passerby awareness of the products your store offers, potential customers are also more likely to come to you to browse because you give the impression of a professional and reliable, high-quality retailer. Ensure your ad gets noticed with eye-catching large format prints! <strong>Large format printing is, hands-down,</strong><strong> the easiest way to increase brand awareness, attract customers and boost sales.</strong> One of the best kinds of large format print is outdoor signs as they can bring in potential customers without them needing to even walk in the door. With a logo, sale discount, or any other important information, this kind of sign is great for creating a sale. Outdoor signage is also weather resistant to protect for a long time. Custom outdoor signs are a great way to use business signs to get the most out of them.<br />
<img alt="How to Bring in Customers with Large Format Prints" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/353Printingimg-180.jpg" /></p>

<h3>Distribute Business Cards</h3>

<p>Advertising is key when you are looking to bring customers into your store. Word of mouth will definitely drive potential customers to your store, but only to some extent. In addition to investing in large format prints to display in your local area, you should also distribute <a href="https://www.4over4.com/printing/business-card-printing" rel="noopener noreferrer" target="_blank">custom printed business cards</a> to houses within your community &ndash; especially if you are a startup company<strong>.</strong><strong> Leaving your business cards with other local businesses is also a good idea and fosters community among shop owners.</strong> These should feature your location, logo and give a clear idea of the products your store sells. This effort will create a complete image of your company and be the first impression locals have of your business - they&rsquo;ll certainly remember you when they need a particular product.</p>

<h3>Take Advantage of A-Frame Signs</h3>

<p>Is your store located along a line of buildings that all look very similar from the outside? Do you want to make sure your store stands out? Make it more obvious! Of course, this does not mean you need to do anything over the top or outlandish, but simply investing in a few<a href="https://www.4over4.com/printing/a-frame-signs" rel="noopener noreferrer" target="_blank"> custom A-frames sidewalk signs </a>like the ones we offer makes an impact. Whether you are involved in real estate or just attending a trade show, these signs can catch attention from even far away.<br />
<img alt="How to Bring in Customers with Large Format Prints" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/353Printingimg-181.jpg" /></p>

<h3>Bring Customers into Your Store with Custom Flyers</h3>

<p>Why not offer them a chance to save money if they shop with you? Mail <a href="https://www.4over4.com/printing/flyer-printing" rel="noopener noreferrer" target="_blank">custom flyers</a> to potential customers or leave them in local restaurants and pubs. Be sure to add an exclusive discount for customers who bring their flyers into the store. Alternatively, you may offer a promotion that rewards loyal customers for returning to your store. As you can see, there are many things you can do to increase the number of visitors to your store that are both effective and inexpensive. Increase foot traffic to your shop with these powerful tools! Are you a retail store owner? Which of these advertising tools have you tried in the past? Which one has proven to be the most effective? Please feel free to kindly leave a comment. Don&#39;t forget whether you need an online design tool, custom quote, or anything to promote your business, 4OVER4.COM is the perfect company for you!</p>

It's easy to imagine most of us would instinctively go online for shopping deals. However, we also know our local stores

How to Bring in Customers with Large Format Prints

<p><a data-schema-attribute="" href="https://www.youtube.com/watch?v=lg1hhh-hwqI" rel="noopener" target="_blank">Bookmark Printing</a></p>

<p>Going the extra mile with your <a data-schema-attribute="" href="https://www.4over4.com/printing/extreme-custom-printing" rel="noopener" target="_blank">personalized bookmarks</a> brings out nothing but excellence.</p>

<p>With so many styles of bookmarks out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/design-templates" rel="noopener" target="_blank"><strong>custom bookmarks</strong> </a>will communicate, what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original <a data-schema-attribute="" href="https://www.4over4.com/printing/bookmarks" rel="noopener" target="_blank"><strong>custom bookmark</strong></a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!</p>

<h3>Custom Bookmarks Template Designs</h3>

<p>Let your creative self shine by displaying all your amazing ideas on a blank<a data-schema-attribute="" href="https://www.4over4.com/blank-templates/bookmarks/" rel="noopener" target="_blank"> <strong>custom bookmark</strong> </a>that you can customize with different designs and get a feel of what the final look will be.</p>

Bookmark PrintingGoing the extra mile with your personalized bookmarks brings out nothing but excellence.With so many styles

Unique Custom Bookmarks Tutorial | Personalized with Cricut

<p>What is the purpose of the business cards? It is a marketing tool that helps to create the right first impression for your business when you hand it over to the clients. There’s minimal space in the card for selling your skills, and people don’t take much time to forget your name. At times, when you fail to design the card with perfection, the <a href="https://www.4over4.com/printing/standard-business-cards" rel="noopener noreferrer" target="_blank">business cards</a> end up in the bins. Have you ever thought about what went wrong in your business card design? Why did the client take no time to throw it? There are no second chances, either you make the crackling chemistry with the client on the first meeting or get disappointed for not being able to hit it off instantly. One of the main reasons for failing to make the right impression at the first meeting is the poor business card design. 4OVER4.COM business cards printing services understands the nuances of business card printing and make your card just like the clients would love to see. With over 20 years of experience, the 4OVER4 business card printing online team ensures perfection in whatever we print. Let’s learn the things not to do when designing your business cards or the mistakes that can ruin your business card.</p>

<h2><strong>Never Miss Out the Obvious Information on Business Cards</strong></h2>

<p><img alt="sample-business-cards-with-separate-logo-and-text-space" src="https://cloud-cdn.4over4.com/2020/02/slide5-3.png" style="height:768px; width:1366px"></p>

<p>A sample card in white, black, and maroon with separate space for logo  A great texture or attractive finishes can be eye-catching, but your card will get lost or end up in the trash if the minimum necessary information goes missing from it. What is the primary info that must be mentioned on the business cards? The contact information that must be included on cards are-</p>

<ul>
	<li>Your name</li>
	<li>Business name</li>
	<li>Job title or skill</li>
	<li>Business location or address</li>
	<li>Email address</li>
	<li>Phone number</li>
	<li>Business website</li>
	<li>Social media handles, etc.</li>
</ul>

<p>Before working on the polishing of the card, ensure including all the above information without fail. People have their preferences for communicating. Never miss adding various channels of information. It’ll provide the best chances of getting a response.</p>

<h2><strong>Never Add Outdated Info on Business Cards</strong></h2>

<p>Do you think your clients will take pains to search your company when they dial a number printed on your card and found it to be wrong or out of service and not in use? Will your clients trust the scribbled out or handwritten information? No one does. When the prospects have several other businesses trying to catch their attention, why will they ponder over a scribbled or wrong number? Stop using such out of date cards. It is quite an economical and affordable marketing tool but has far-reaching influence. When your prospects find you unprofessional to the extent of using old cards, instead of investing in updated ones, clients automatically tend to drift away.  Very few people would ever want to invest in such a company that is unprofessional and lack basic principles.</p>

<h2><strong>Misprints and Typos are a Strict No in Business Cards Printing</strong></h2>

<p><img alt="White-and-shades-of-blue-for-a-simple-classy-business-cards" src="https://cloud-cdn.4over4.com/2020/02/slide4-3.png" style="height:768px; width:1366px"></p>

<p><a href="https://fiverr-res.cloudinary.com/images/q_auto,f_auto/gigs/84799381/original/ab79464c3563c7b15f8e65e6c943e23987f6456c/design-professional-business-cards.jpg" rel="noopener noreferrer" target="_blank">Source</a> When you print the wrong text on business cards, it clearly screams out loud that you don’t care about your business. The grammatical errors or typos reflect your careless attitude about business matters. When you trust 4OVER4 for your <a href="https://www.4over4.com/printing/business-card-printing" rel="noopener noreferrer" target="_blank">business cards printing</a> near you, you are never disappointed. Our team of experts send you the final design file for checking if there are any errors thoroughly. Therefore, it is very important to check the card twice and thrice before the file goes for printing. It is also vital that you use crystal clear images. Lower resolution images, when printed, turn to be pixelated and blurry.</p>

<h2><strong>Never Use Unreadable and Tiny Fonts on Business Cards </strong></h2>

<p>It is common sense that people don’t walk around with magnifying glasses in their pockets. Tiny fonts become very difficult to read and also very hard on eyes. Never try to adjust more and more text on the card by making the fonts small. 4OVER4 business cards template helps you with space optimization on the card without losing clarity and quality. When you try to use too much creativity, it can be a curse for you. Usage of decorative fonts on business cards will not allow the users to read the texts printed on the card. It results in ignorance from all recipients of the card. One look and never again shall be the feedback seeing your card with too much difficulty to read decorative fonts.</p>

<h2><strong>Never Miss the Value Proposition</strong></h2>

<p>The monochrome black and white business card The customers are aware of their needs at all times. Whether they need a personal trainer or plumber, it is evident in their mind, although there are times when people need more persuasion. For instance, hiring an internet researcher or social media specialist is never in people’s minds. So, when you offer business cards with such a title, you need to persuade people. A selling point is not always based on a job title or business name. When people are not convinced or clear about your role, or you can solve a more nuanced issue, it is better to add a tagline that explains your value. You need to explain what your brand promises and what is your value proposition to connect with the prospects. On the contrary, there are several businesses where just a word or keyword has the power to simplify your role. For complex functions, a brief is appreciated by the recipient of the card.</p>

<h2><strong>Lack of Distinct Branding </strong></h2>

<p>The addition of generic clipart and visuals on the business cards can make it very repetitive and boring. People are sure to forget such cards as the clients look for exclusivity and distinct branding. Unique cards remain in the memory of the customers that make a company stand out. Once you remove the clipart and replace it with your unique brand logo, full-color, premium high-quality card stocks, and fresh design, your business card becomes highly acceptable and registered in the customer’s mind. The design should be consistent and visually appealing. Branding your business cards with 4OVER4 helps in building recognition and encourage your clients to relate with the critical services of your business.</p>

<h2><strong>Do Not Make Visual Clutter</strong></h2>

<p>The jumbled up squeezed in the text printed on the business card gives a cluttered vision to the recipient. It can be frustrating for the customers to find several fonts trying to garner attention, three to four images forcefully printed on a 3.5 x 2-inch card, and no white space to be found. The overlapping images with words, make it a difficult read for the customers. When people see a chaotic card, they assume your business to be messy like your card as well. If you create too many focal points and add irrelevant content, people are most likely to move away and search for other options. Instead, use both sides of the high-quality business card to print and spread out the content.</p>

<h2><strong>Harsh Color Schemes on Business Cards</strong></h2>

<p><img alt="Colorful-business-cards-design-in-shades-of-red-and-yellow" src="https://cloud-cdn.4over4.com/2020/02/slide2-3.png" style="height:768px; width:1366px"></p>

<p>Colorful visiting card design in shades of red and yellow When the color of the business card does not connect with your brand, or the chosen color meaning clashes with your industry, however unique is your design, it is destroyed. If you choose poor color contrast, or it is too cheap for the profession you are printing business cards online, it will be a waste of money and time. The customers don’t prefer such odd or harsh color schemes. You must understand how to combine color shades on paper and strike the right balance. For instance, on a light background, pale colors are difficult to read, or too many dark colors together can strain the eyes. You may use your brand color or make subtle changes to improve the readability. White space in the design is significant so, balance it correctly. You may also use some of your logo colors on a solid background. It becomes easier for the recipient to read.</p>

<h2><strong>Odd Proportions in Business Cards Design</strong></h2>

<p>When you make good designs, you create the right balance without effort, and your brand gets recognition naturally. You don’t have to be a pro for creating the right designs. The right design leads to the right message to the customers and, thus, a positive first impression without a doubt. There are a few proportions and shapes that impacts your insight. Whether misalignment of texts, shapes at the backdrop destroying your design, or closely spaced texts, you can notice the poor balance in your card. Maybe, you cannot point out what is wrong in it, but you can feel that there’s something not right. If you do not want the proportion to go wrong, use 4OVER4 custom business card <a href="https://www.4over4.com/design-templates">printing templates</a> that allow you to set the layout with alignment markers. You also get a preview feature to check the finished design and size like the real one. Decide the focal points while starting with designing and retool it if the secondary elements are more prominent.</p>

<h2><strong>Never Use Poor-Quality Paper Stock</strong></h2>

<p><img alt="Carpenter's-business-cards-in-wood-brown-color" src="https://cloud-cdn.4over4.com/2020/02/slide1-3.png" style="height:768px; width:1366px"></p>

<p>Carpenter's visiting card in wood brown color The high-gloss business card printing paper stock can be quite tempting for you, but writing on it can be difficult. In trade shows or seminars, and other events, you may meet several people and hand over the card. But, if they would like to write down some notes about you or your business on the glossy business card, it can be difficult. Such situations can make you lose business. The poor choice of cardstock can ruin your complete business card design. When you choose from 4OVER4 premium quality thick and matte cardstock, neither it would be easy to tear the card nor bend or have any issues jotting down the info on the card.</p>

<h2><strong>Conclusion</strong></h2>

<p>You may have an idea that the business card designing and printing is very simple and you can create it your own. But, little do you know that choice of texture, finish, cardstock, and knowledge of the right balance in color, shade, fonts, etc. are something that needs expert’s assistance. To make your card worth looking at, connect with 4OVER4, the best <a href="https://www.4over4.com/printing/business-card-printing-new-york" rel="noopener noreferrer" target="_blank">business cards printing NYC</a> service. Our business card printing staples help you with excellent design templates, personalized cards, online sample card design, and much more. 4OVER4 offer a wide range of options, and even printing small cards with us has the power to speak volumes and impress the client at the first meeting. We have state of the art business card printing machines and excellent customer service team.</p>

What is the purpose of the business cards? It is a marketing tool that helps to create the right first impression for your business when you hand it over to the clients.

Gorgeous Business Cards Designing - What Not to Do

<p><a href="https://www.youtube.com/watch?v=iHhvoV-Avr0" rel="noopener noreferrer" target="_blank">source</a></p>

<p>An easy DIY <a data-schema-attribute="" href="https://www.4over4.com/printing/online-large-format-print" rel="noopener" target="_blank">canvas print</a> can be used to decorate your house or office.</p>

<h3>Custom Canvas Print Templates</h3>

<p>With so many styles of canvas print out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/design-templates" rel="noopener" target="_blank">canvas print</a><strong> </strong>will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original custom <a data-schema-attribute="" href="https://www.4over4.com/printing/canvas-prints" rel="noopener" target="_blank">canvas print</a><strong> </strong>just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!</p>

<p>Let your creative self shine by displaying all your amazing ideas on a blank <a data-schema-attribute="" href="https://www.4over4.com/blank-templates" rel="noopener" target="_blank">custom canvas print</a> that you can customize with different designs and get a feel of what the final look will be.</p>

An easy DIY canvas print can be used to decorate your house or office.Custom Canvas Print TemplatesWith so many styles of

Easy DIY Photo Custom Canvas Print

<p><a href="https://youtu.be/0IJYl2xlK2I" rel="noopener" target="_blank">source</a> With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/printing/postcards-printing" rel="noopener" target="_blank">postcards</a> out there, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your luxury postcards will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original <a data-schema-attribute="" href="https://www.4over4.com/printing/custom-postcards#multistep" rel="noopener" target="_blank">postcards</a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!</p>

<h3>Luxury Postcards Design</h3>

<p>Let your creative self shine by displaying all your amazing ideas on blank luxury <a data-schema-attribute="" href="https://www.4over4.com/blank-templates" rel="noopener" target="_blank">postcards</a> that you can customize with different designs and get a feel of what the final look will be.</p>

With so many styles of postcards out there, it should become clear why having the right one is so important for the particular message you want to convey.

Suggestions

Design Luxury Postcards or Business cards

Luxury Postcards Design