Build your business by reaching out to your customers through printed flyers. Although the world of advertising seems to be moving online, research has shown that the vast majority of consumers still prefer printed flyers over an online version. Flyers are tangible, and they can give your business a certain amount of legitimacy that a website alone is sometimes unable to do.
At 4over4.com, we offer a number of paper types, folding, scoring and perforation options to choose for your print flyers. Our standard flyers are available in eight sizes, or can be made custom sized to your specifications. Drive your online traffic and get more feet through the doors of your business with professional Flyer Printing from 4over4.com.
Research has shown that customers not only prefer printed flyers to online advertisements, but flyers are actually highly influential in a customer's purchase decision. Online advertisements and flyers generally aren't as effective unless the customer has been driven there by a flyer - and printed flyers are great at directing consumers to a website for more information. Flyers remain widely read, inspire consumers to take action and encourage in-store visits. No matter what your budget is, flyers are a great way to get a lot of value for your investment dollars. You really don't need to spend a lot on Flyer Printing to see a big return on your investment.
Effective ways to use Flyer Printing:
- Drive traffic into your store: Ask customers to bring in their flyer to receive a discount, special gift or other incentive.
- Drive traffic to your website: Invite your customers to visit your website for more information.
- Become Facebook friends: Get your customers to 'like' or follow you on Facebook, and you'll be able to regularly update them with promotions and other information.
- Get the word out about your upcoming sale or other event: Use the flyer as an 'invitation' for free access to the event, or for a discount or other offer for your sale.
- Remember to keep it simple: You need to grab your customer's attention and keep it. That means being direct and to the point, but also including a call to action. Use your flyer to inspire them to act, whether that action is to visit you in-store, online or to call you.
Standard vs Staggered Cut
Standard flyers are straightforward, to the point, and include only the essentials. They're single page printings, that are great for event promotion, announcements, and sales. Because they only include the most important information, they are typically used in driving traffic online or into the store for more information. An incentive included directly on your flyer, such as 'Bring this flyer to receive a 10% discount', ensures that they'll hang on to that flyer and gives them a great reason to take direct action and can directly inspire their purchase decision.
Staggered Cut flyers are multi-page layered printings, which are more suited to include detailed information. They can be used alone or in conjunction with a standard flyer to provide the customer will in-depth follow-up information. This type of Flyer Printing is most useful for product information packages, event programs and other content-rich materials, where a single page just won't cut it. Remember that on a single-page standard flyer, you need to keep it simple so you don't turn off your customers. With a staggered cut flyer, you're given the space you need to go into details without crowding the space and overwhelming readers.
Standard flyers are printed in eight different sizes and are also available in custom sizes. Print your standard flyers on your choice of five paper types, and choose whether you'd like to have it folded, perforated or scored. Our Staggered Cut flyers are available in an 8.5" x 11" size, with nine paper types to choose from. Select from three to eight sheets in length, with 1/2" steps between each sheet. Both standard and staggered cut flyers are available in a standard or high gloss UV coated finish.
Even though it's seemed that online is the way to go, research has shown that consumers overwhelmingly prefer printed flyers.Let 4over4.com help you build your business through Flyer Printing. No matter what your budget, we'll work with you to complete your project. Contact us through email or call and speak to one of our printing experts at 718-932-2700. We would be happy to see how we can meet your Flyer Printing needs through our standard options or through a perfectly customized order.
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