Have a special sale to promote or a grand opening of your store? You need to get attention as well as results, and ripcards are perfect for this. Hand them out personally to each customer or drop them in their mailboxes and await the results. You can write out your slogan or a message of your choice on each, and include a coupon or map to your store on the tear-off portion to communicate extensively with your audience.
All files must incorporate a 1/8" bleed on all four sides.
"Bleed" is a printing term used to indicate the area that will be trimmed off after the job is printed and cut down to the finished size. Since the bleed extends 1/8" all around the card, your document set-up should be 1/4" taller (1/8" on top and 1/8" on the bottom) and 1/4" wider (1/8" on the left and 1/8" on the right) than the finished size of the card. The chart below indicates what the document set-up should be for a particular finished size.