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Nov 1, 2023 Clap 339 ViewCopy Link
International expansion helps businesses gain global recognition and become more profitable. However, it may be necessary to adapt your marketing to the new country.
Many international brands use business cards as marketing accessories for creating brand awareness, promoting offers, and forming strategic partnerships. Therefore, this article discusses business card design tips for multinational brands.
Cultural differences can affect people's perceptions. So, branding or marketing that works in your home country may be ineffective in another. However, business cards help to convey professional courtesy and respect worldwide.
These cards contain more than contact information; they can help you gain ground in foreign markets. Also, they project your brand's values and attract your ideal audience.
Consider these business card design tips for international audiences:
Prominently place your name, address, phone number, and email address on the card. You can list local and international phone numbers as necessary. Your business card printing and material type can contribute to your overall presentation. So consider using a high-quality printing service like 4OVER4.
Sans-serif fonts like Helvetica and Arial are easier to read on prints. Also, ensure that the font size is legible. Some cultures may be less receptive to business cards in foreign languages. You can use a multilingual business card in such cases.
Colors can have local political associations. Also, colors convey varying emotions that are often subject to culture. For example, Westerners associate white with purity, but the same color represents death in the East. So, you can go with neutral colors. Some brands may redesign their logo to match the changes.
Countries have smaller but popular social media sites that are different from the major social networks. Also, your company may have other social media handles for different languages. In each case, ensure to include the appropriate social media profiles.
The internationally accepted business card size is 85 х 55 mm (or 3.3 x 2.1 inches). The cards will fit most wallets or cardholders. However, you can opt for a less popular size. Often, unconventional choices can help you stand out in the market. For example, some businesses choose big-sized cards around 89 x 64 mm (or 3.5 x 2.5 inches). Another benefit is the extra space for more information.
Some brands translate the entire business card so locals can understand them. Another alternative is using multinational cards with two languages on them. However, you must ensure that this arrangement doesn't communicate disrespect or lack of professionalism to the different cultures. Either way, it's vital to employ an excellent translator to convey your thoughts and ideas.
The standards of what is acceptable in different cultures vary. For example, Asian countries like Japan and China emphasize respect and courtesy when exchanging cards. However, in U.S. culture, you can share business cards in a meeting as if dealing poker cards to players. Hence, it is critical to learn the appropriate etiquette for the country of your operation.
Business cards are effective at international trade shows for networking and generating leads. Yet, you must handle this exchange correctly. Read our earlier articles about business card soliciting and card etiquette and exchange. Also, you should attend these events with sufficient business card quantities.
One multinational construction company in China was able to secure a long-term, high-profile client in the country despite their non-native status. The business could contain marketing costs and increase profitability through targeted business card campaigns.
You too can have similar success with a well-designed business card.
We understand the importance of the various design elements when creating business cards for international audiences. That’s why you can order a fully custom design with your own business card size, shape, paper type, and finish.
You can win in a foreign market by ordering tailor-made business cards on 4OVER4 today.