Soft Touch Postcards
4.9 (103)


Soft Touch Postcards That People Actually Want to Hold
Soft Touch Postcards from 4OVER4 feel like velvet in your hands. That silky, matte texture stops people mid-sort through their mail. Instead of tossing your postcard aside, they pause. They run a finger across it. They read it. That's the difference a soft touch finish makes - your message gets attention because the card itself demands it.
Most printed postcards end up in the recycling bin within seconds. Soft Touch Postcards break that pattern with a tactile experience that connects texture to trust. When something feels premium, people assume the business behind it is premium too. It's psychology backed by paper stock. Whether you're announcing a grand opening, following up after a consultation, or running a seasonal promotion, these postcards carry weight - literally and figuratively.
"I sent out 500 Soft Touch Postcards for our spa's anniversary event. Clients kept telling us how luxurious the card felt. Three of them even brought the postcard in to show us they still had it weeks later."
- Monica R., Spa Owner β β β β β
4OVER4 has printed 10 billion+ cards since 1999, and Soft Touch Postcards are one of the most requested finishes for direct mail campaigns. The velvety lamination protects your design from fingerprints and scuffing while giving every color a rich, muted depth. Bright designs look sophisticated. Dark designs look dramatic. Either way, you stand out.
Browse the full range of Postcards Printing options to compare sizes, paper weights, and coatings. If you want something even more eye-catching, check out 3D Postcards for lenticular effects that add motion to your mailer.
Soft Touch Postcards work for every industry. Real estate agents use them for just-listed mailers. Restaurants print seasonal menus on them. Event planners send save-the-dates that guests pin to their fridges instead of throwing away. The soft touch coating turns a standard postcard into a keepsake.
Need design inspiration? Visit the Showcase to see how other businesses have used Soft Touch Postcards to make their brand unforgettable. You can also explore 3D Postcards for an alternative that adds depth and dimension.
Every order includes a free digital proof so you can check your design before it goes to press. No surprises. No reprints. Just postcards that feel as good as they look.
Sizes, Paper Stocks, and Specs for Soft Touch Postcards
Soft Touch Postcards come with specific options for size, paper weight, and coating. 4OVER4 has been printing for 25+ years, and every spec below is built around what actually works for direct mail, handouts, and in-store displays. Here are the full specifications and available options for your order:
Paper Type
Optional Color Seam
Ink Color
Finish
Proof Options
Choosing the right paper weight matters. A thicker stock - like 16pt - feels about as rigid as a credit card. That heft pairs perfectly with the soft touch lamination to create something that doesn't bend or crease in the mail. Thinner stocks still carry the velvety texture but flex more easily, making them better for inserts or handouts.
Turnaround times vary based on quantity and finish options. Here's what to expect for production and shipping:
- Same Day
- 3 Business Days
- 5 Business Days
4OVER4 maintains a 99.8% on-time delivery rate, so your Soft Touch Postcards arrive when you need them. Plan ahead for large orders, or choose rush options when deadlines are tight.
Paper Stocks Built for That Velvety Soft Touch Feel
The material you pick for your Soft Touch Postcards determines how heavy, rigid, and polished the final product feels. 4OVER4 offers paper stocks specifically selected to pair with soft touch lamination - because not every cardstock takes the coating equally well.
Thick cardstock is the foundation. Most customers ordering Soft Touch Postcards go with 14pt or 16pt paper. The 16pt option feels close to a credit card in thickness. When you add the soft touch laminate on top, you get a postcard that's sturdy enough to survive the mail and smooth enough to impress the person opening it.
"We switched from standard glossy postcards to Soft Touch Postcards on 16pt stock. The difference is night and day. Our clients actually comment on how the card feels."
- Derek L., Financial Advisor β β β β β
The soft touch lamination itself is a micro-thin film applied to the surface of the card. It creates that signature velvety, matte texture while also protecting the print from scratches, fingerprints, and moisture. Colors appear slightly muted compared to gloss - but that's the point. The muted tones look sophisticated and high-end.
4OVER4 prints on 60+ paper types across its full product line. For Soft Touch Postcards specifically, the available stocks are optimized for lamination adhesion and color accuracy. You won't get peeling, bubbling, or uneven texture.
If you're printing double-sided, both sides get the same premium treatment. Your design looks and feels consistent front to back. No cheap-feeling reverse side that undercuts the impression you're making.
Finish Options That Make Your Postcards Unforgettable
Soft Touch Postcards already come with the signature velvety matte lamination - but 4OVER4 lets you layer additional finish effects to make your design pop even harder.
Spot UV coating is the most popular add-on. It applies a high-gloss, raised layer to specific areas of your design - your logo, a headline, an image. The contrast between the matte soft touch background and the shiny spot UV creates a tactile and visual experience that grabs attention instantly.
Raised spot UV takes it further. Instead of a thin gloss layer, you get a dimensional, textured element you can actually feel with your fingertip. Run your thumb across it and you'll notice the raised edges. It's subtle but memorable.
4OVER4 offers 350+ products across its catalog, and the finish combinations available for Soft Touch Postcards are designed to work together without clashing. Matte lamination plus spot UV is a proven combination that real estate agents, luxury brands, and event planners rely on to stand out from standard mail.
Every finish is applied in-house with quality checks at each stage. Your Soft Touch Postcards ship with consistent coating, clean edges, and zero defects.
Real Ways Businesses Put Soft Touch Postcards to Work
Soft Touch Postcards aren't just pretty. They're strategic. The tactile finish gives your message staying power - and businesses across dozens of industries use that advantage every day.
Real Estate Agents and Property Mailers
Agents send Soft Touch Postcards as just-listed and just-sold announcements. The premium feel signals success and professionalism. Homeowners keep them on the counter instead of tossing them, which means the agent's name stays visible longer. A batch of 500 postcards can generate callbacks weeks after delivery.
Restaurants and Seasonal Menus
Restaurants print limited-time menus, holiday specials, and grand opening invitations on Soft Touch Postcards. The velvety texture matches the upscale dining experience they want to project. Diners associate the quality of the card with the quality of the food.
Beauty and Wellness Studios
Spas, salons, and wellness brands use Soft Touch Postcards for appointment reminders, loyalty rewards, and new service announcements. The smooth, silky finish mirrors the relaxation their clients expect.
Design Templates for Order Premium Soft Touch Postcards Print
Event Planners and Save-the-Dates
Wedding planners and corporate event coordinators choose Soft Touch Postcards for invitations and save-the-dates. The premium texture sets the tone before guests even read the details. 4OVER4 prints these with 10,000+ reviews worth of customer-tested quality behind every order.
Startups and Brand Launches
New businesses use Soft Touch Postcards to introduce themselves at trade shows, networking events, and pop-up shops. First impressions matter, and a card that feels expensive makes a startup look established.
Start with a blank template or upload your own design. 4OVER4 makes it simple to go from concept to print-ready in minutes.
What Do Soft Touch Postcards Cost?
Soft Touch Postcards are priced by quantity, size, and finish options. The more you order, the lower your per-card cost drops. 4OVER4 keeps pricing transparent with no hidden setup fees, no art charges, and no surprise add-ons at checkout.
Here's the current pricing breakdown for Soft Touch Postcards:
| Quantity | Price Per Unit |
|---|---|
| 50 | $0.59 |
| 100 | $0.49 |
| 300 | $0.36 |
| 400 | $0.34 |
| 600 | $0.32 |
| 700 | $0.32 |
| 900 | $0.31 |
| 1,000 | $0.31 |
| 3,000 | $0.27 |
| 5,000 | $0.25 |
The more you order, the lower your price per unit.
Every order includes a free digital proof and quality inspection before shipping. Bulk orders open up the biggest savings per unit, making Soft Touch Postcards a smart investment for recurring campaigns and seasonal mailers.
When Will Your Soft Touch Postcards Arrive?
4OVER4 maintains a 99.8% on-time delivery rate, and 82% of orders ship early. Your Soft Touch Postcards are printed, quality-checked, and packed in-house before handoff to the carrier.
Standard turnaround covers production time only. Shipping transit depends on your location and selected method. You'll see estimated delivery dates at checkout before you pay - no guessing.
Rush production is available if your deadline is tight. Select the rush option during checkout and 4OVER4 bumps your Soft Touch Postcards to the front of the production queue. Expedited shipping methods pair with rush production for the fastest possible delivery.
Every order ships with tracking. You'll get updates from production through delivery so you know exactly where your postcards are at every step.
How to Set Up Your Postcard Files for Print
Submit your Soft Touch Postcards artwork as a print-ready PDF in CMYK color mode at 300 DPI resolution. RGB files will be converted, which can shift colors.
Include a 0.125" bleed on all sides. Keep important text and logos at least 0.125" inside the trim line. This prevents cutting into your design.
Accepted file formats include PDF, AI, PSD, and EPS. Flatten all layers and outline all fonts before uploading. 4OVER4 provides downloadable templates for every postcard size to make setup fast and accurate.
150,000+ Businesses Choose 4OVER4 for Soft Touch Postcards
4OVER4 has been printing since 1999 - that's 25+ years of experience behind every Soft Touch Postcard order. With 10 billion+ cards printed and a 4.8/5 star rating across 10,000+ reviews, the track record speaks for itself.
Every order is backed by five guarantees: 100% Quality Guaranteed, Price Match Guaranteed, On Time Every Time Guaranteed, Customer Service Guaranteed, and Ultimate Satisfaction Guaranteed. If something isn't right, 4OVER4 makes it right. Period.
The 99.8% on-time delivery rate means your campaign stays on schedule. And if you find a lower price elsewhere for the same specs, the Price Match guarantee has you covered.
"I've ordered Soft Touch Postcards from 4OVER4 four times now for different campaigns. The quality is always consistent, the colors are spot-on, and they arrive before my deadline every single time."
- Angela T., Marketing Director β β β β β
99% of customers say they'll reorder. That's not a marketing claim - it's what happens when you deliver premium print consistently at competitive prices.
Your Soft Touch Postcards Questions, Answered
What sizes do Soft Touch Postcards come in?
Soft Touch Postcards are available in multiple standard sizes including 4"x6", 5"x7", and 6"x9" options. The exact sizes available depend on paper stock selection. Check the specs table above or visit the Showcase to see examples printed at different dimensions.
How long does it take to receive Soft Touch Postcards?
Standard production takes a few business days, with shipping transit time added based on your location and method. 4OVER4 ships 82% of orders early, so you'll often get your Soft Touch Postcards ahead of the estimated date. Check the Help Center for current turnaround details.
Can I customize Soft Touch Postcards with my own design?
Yes. Upload your own print-ready file in PDF, AI, PSD, or EPS format. You can also start from one of thousands of design templates and customize colors, text, images, and layout. Use the QR Code Generator to add a scannable code that links to your website, menu, or booking page.
What finish options are available for Soft Touch Postcards?
Every Soft Touch Postcard comes with the signature velvety matte lamination. You can add spot UV coating for a glossy contrast effect on specific design elements like logos or headlines. Raised spot UV is also available for a dimensional, textured accent you can feel with your fingertips.
Is rush delivery available for Soft Touch Postcards?
Yes. Select rush production at checkout to move your order to the front of the queue. Pair rush production with expedited shipping for the fastest possible delivery. 4OVER4 maintains a 99.8% on-time delivery rate across all order types, including rush jobs.
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Frequently Asked Questions
You can dominate the competition with cards that will impress any audience.
What paper thickness options are available for soft touch postcards?
Soft touch postcards are printed on superior-quality, ultra-thick stock, with 32 pt, 48 pt, 64 pt, and 80 pt paper options mentioned in the product details. The soft-touch finish delivers a delicate, velvety feel and helps resist fingerprints, making the cards feel substantial and premium in hand.
Can I customize soft touch postcards with my own design and options like a color seam?
Yes. Customize your soft touch postcards by uploading your own design or using our online designer toolβour online designer includes templates for soft touch postcards. You can also choose an optional color seam, available in twelve radiant colors, to add an extra premium detail that stands out.
How long does production and delivery take for soft touch postcards?
Typical turnaround for soft touch postcards is 1 to 5 business days after you place your order through the Instant Price Calculator and approve your design. If youβre on a tight schedule, same-day turnarounds are also available, making these premium postcards workable for last-minute campaigns and announcements.
What's the minimum order cost for soft touch postcards?
The starting price for soft touch postcards is 29.44, which is the minimum price shown for getting started. Final cost can vary based on the selections you make in the Instant Price Calculatorβsuch as paper thickness (32β80 pt) and whether you add the optional color seam in one of twelve colors.
Do you provide templates or an online design tool for setting up soft touch postcards?
Yes. You can use our online designer tool to create your design, and it includes templates for soft touch postcards to help you set up your artwork quickly. If you already have print-ready files, you can upload your own design as well and proceed with your chosen thickness and options.
Is the soft-touch finish resistant to fingerprints and does it affect color appearance?
Yes. The soft-touch finish is described as fingerprint-resistant and has a distinctive velvety, rose-petal-like feel. It also impacts how artwork looks: it can deepen darker colors and soften lighter ones, creating strong contrast that helps graphics, logos, and key elements appear more visually compelling.








