- Do spend more time on the cover
- Do use high quality images
- Do have a clear call-to-action
- Do not print too much copy
- Do not avoid pictures
- Do not just talk about yourself
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NoteEstimated dates valid only if the order is approved today, Monday, January 27th, 2020 An order is considered approved only when: If you selected Straight To Production - One of our customer service reps has checked the files for any potential issues. This may take 6 to 24 hours. If you selected I Wish To See A Proof - You approve your proofs. Online proofs may take 6 to 24 hours.
"Bleed" is a printing term used to indicate the area that will be trimmed off after the job is printed and cut down to the finished size. Since the bleed extends 1/8" all around the card, your document set-up should be 1/4" taller (1/8" on top and 1/8" on the bottom) and 1/4" wider (1/8" on the left and 1/8" on the right) than the finished size of the card. The chart below indicates what the document set-up should be for a particular finished size.
Be aware that text or images too close to the TRIM LINE (shown in SOLID PINK) will be cut off. Make sure that your background image extends 1/8" past the TRIM LINE.
In the above illustration, the background image needs to extend to the BLUE LINE. Be sure to extend the background image to bleed or the white of the paper may show in the final cut down product. The chart above indicates what the document set-up should be for a particular finished size
|If Your Card Is a||Your Document Set-Up Should be|
|Business Card (2" x 3.5")||2.25" x 3.75"|
|3" x 3"||3.25" x 3.25"|
|8.5" x 11"||11.25" x 17.25"|
|13" x 19"||13.25" x 19.25"|
Correct document set-up
Incorrect document set-up
Direct Mail Brochures Printing Online
To generate new business for your company, consider mailing brochures to prospects. Talk about the challenges your service or product solves, and incentivize your audience to take action with irresistible offers and special sales.
Brochures are effective marketing materials because their colors are attention-grabbing, and the texts are few and easy to read. They are hard to lose because of their size, and as a result, a hesitant client may save your offer for a later date by preserving your brochure. And thoughtfully created brochures are known to elicit an emotional response in the right audience. These are good reasons for sending brochures to prospects.
Click here to get more information about 4OVER4.com's direct mail services.
So, If you decide to mail brochures to your prospects, what should you keep in mind, so your campaign succeeds?
With brochures, you're mostly telling stories through images. Resist the urge to write a lengthy sales copy. This brevity will automatically draw attention to the few important words on your brochure. You should consider using bullet points to achieve this conciseness. You risk losing your client's attention when you overwhelm them with too much text.
The right message is not enough. You only get results when the right audience listens to the right message. Whatever your marketing objectives are, ensure your mailing list is curated to help you achieve your goals.
A clear call to action can greatly enhance the success of your campaign. Should your prospects visit a link, fill out a form, or stop by your office? Don't leave them in doubt.
Colorful brochures get more attention than bland ones. But when using colors, ensure that your text remains readable. Sometimes, you may need to alter the colors of the text to improve readability. Also, you don't want to have more than 2 - 3 prominent colors. Otherwise, your brochure becomes jarring. Lastly, when appropriate, use your brand colors on your brochures if that will help your brand's recognition.
Do you have testimonials from users of your product or services? Use the extra room on the brochure to highlight a couple of these testimonies. Prospects are more likely to trust you when they see verifiable proof that your product works as it should.
Direct mail brochure marketing has several benefits. Some of these benefits include:
Because it prioritizes photographs, selling through direct mail brochures is easier than letters. Even prospects that don't have time to read long text can take a glance at your brochure and may read the entire message If they like what they see.
No two campaigns are the same. As a result, a lot goes into planning a successful campaign. But with direct mail campaigns, ensure your pictures are exciting, and your brochure is readable. Afterward, you only need your prospect's mailing addresses.
Because you'd be generating more leads with direct mail brochures, your chances of making more sales are highly probable. Hence, the profits from a successful campaign will dwarf any accrued cost.
Selling to your existing customer base is easier than finding new customers. Hence, you can increase sales when you create offers in brochures that reward your existing customer base. Brochures also make it easier for these long-time customers to refer your product or service.
When posting your mails, what brochure mailing service should you choose? The best choice will depend on your specific needs. While both rates are processed by USPS, there are some significant differences.
Standard mailing is considerably inexpensive. But your delivery can take anywhere from 10 to 14 days with no guarantee of delivery time. Therefore, if you don't have the luxury of time, you should consider first-class mailing instead. Another drawback is that standard mail is not returned. Undeliverable mails go to USPS recycle bin.
First class mails are best for time-sensitive projects. These mails deliver within 1 - 4 business days and there's a return service for undeliverable addresses at no added charge.
Mailing Services Processing Time
Print and mail brochures with 4OVER4.COM. We have a range of printing customizations. So you can choose the paper type, brochure size, or postage type. Our services are affordable. We have free print-ready downloadable templates for your artwork. Additionally, we have an on-hand support team that listens to and implement your needs.
Start reaping the benefits of direct mail brochures today!
4.9 ( 61 Reviews)
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"4over4 are our go-to printers as they deliver quality products whether you order large or small orders. We needed to promote our summer offers and we picked a fun and colorful design to go with the brochure. We placed our order, uploaded our design and shortly after approved our design. We were so impressed when our order arrived, it looked just perfect and the colors are spot on.Keep up the amazing work."
Amy. Oct 22 2019
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"Honestly I was so scared to order because I wasnt sure how they would look, I was so impressed at how the customer support help you fulfill your vision the design and the fonts. I wasnt sure how they would look on paper but as soon as I opened the box I knew I made the right choice and I"m now such a fan!"
Rachel A. Oct 09 2019
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Smooth ordering process
"This is the easiest process i have experienced in a while, Its very simple and direct to make the order and excellent customer support"
A Sep 11 2019
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Persuading people to buy your products or services can make you break a sweat. Luckily, direct mail brochures will ease you into your sales pitch. Brochures are useful marketing tools to help you present brief benefits about your services or products in a compelling way. If you leverage them properly through strategic messaging and design, direct mail brochures can actually do the selling for you. Say goodbye to making numerous cold calls and face-to-face meetups. Starting at 500 units and at incredibly convenient rates for all campaigns, getting your Brochures mailed directly to your list has never been easier. Simply select your desired size, preferred paper, upload your artwork and list and that's it. We take care of the rest for you!
A huge part of landing your dream job or attracting the attention of potential customers is how you present yourself to your audience. Powerful communication tools are a must. And personalized cards can exude charm and highlight your business persona. Here is a list of do's and don'ts when it comes to this must-have print product:
We highly prefer print-ready PDF files, but other acceptable file types are .jpg, .tiff and .eps files.
Half f-fold, Gate-fold, Z-fold, Double Parallel fold, Right Angle fold, Accordian fold, Barrel or Roll fold, Closed Gate fold, Map fold, Reverse Map fold
We offer Direct Mail Services for Postcards and Brochures. Once selecting those options you can upload a spreadsheet with the mailing list along with the artwork