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Sep 14, 2023 Clap 151 ViewCopy Link
It can be difficult for people to remember all the professionals they meet at business functions. That is where well-designed business cards come in. They not only remind people of you but show them how to find you.
But how do you know when a business card is designed correctly? Or better still, what should a business card include?
As soon as you decide to print a card, you naturally want to know what should a business card include. Remember that you have limited space to play with. So stick with essential elements like Logo, company name, and tagline. Others are your name and title, contact address, social media, and QR code.
Imagine having a gorgeous business card but without contact information. It's unthinkable, right?
That is how important contact information is. They help prospects locate you after your first meeting. So, what are the key contact details to include?
Phone number: Include a direct line where people can reach you.
Email address: preferably your professional email address.
Website: This allows for easy access to updated information about your businesses.
LinkedIn profile: In today's business world, not having a LinkedIn profile can be viewed as unprofessional.
Physical address: If your business depends on foot traffic, the physical address is a must.
Depending on your business type, you may include other social media handles like Facebook, Instagram, Twitter, and Snapchat.
Having decided on what should a business card include, the next logical step is design and branding elements. Here are the key design elements.
A tagline or slogan is a short and catchy phrase that summarizes your value proposition and sets you apart from the competition.
If you don't have a tagline or slogan yet, you need one ASAP. They are a good way to leave an enduring first impression on prospects. Some of the well-known Taglines include "Just Do" it by Nike and "Think Differently" by Apple.
Including a QR code in your card design is a cool way to communicate that you are a modern business that understands technology. QR codes can allow easy and quick access to your LinkedIn profile or a website showcasing your work.
This can particularly be useful for professionals in marketing, IT or creative art.
Are you wondering how to get it? 4over4 allows you to generate customized QR code for free.
Adding industry-specific details and specializations can elevate your card from an information holder to a powerful marketing tool. Here are things to take note of.
If you need some inspiration in this area, take a look at the portfolios of business card design templates on 4OVER4 to get a feel of what top-quality work looks like.
With these simple narratives, what should a business card include should no longer be an issue. Go ahead and make your card the ultimate marketing machine for your personal and business brand.