The Anatomy of a Successful Postcard for Business

Postcards are a simple way to promote your business in the cheapest way. Not only can you print a lot of them for a low-cost budget, but you can also hire some marketing service to deliver them in a particular area of interest for your business. People respond better to this kind of direct marketing tactic and they have a higher “read rate” than other types of promotion ‘cause there’s no envelope to open and most of the important infor mation is printed and clearly described on the postcard. But how can you use this effectively for your company? We have created a foolproof guide with simple steps to follow when using this marketing strategy for your advantage.

1. Start with the Size

Before you do any designing find out the exact size specifications of the company you’re dealing with. A ‘standard’ postcard is 4″x6″, but very few are standard. Lots of companies print slightly irregular sizes such as 3.75″x5″, 4″x5.5″, or some other such close approximation. A small variant in proportions can have a huge effect on design.

2. Find a Professional Printing Company

Work with a company that has an established reputation or that can create a sample for a low cost. Another good way to seek for quality is by asking professionals to give you references of their favorite printing companies

3. Hire a Professional Designer

Most small businesses opt for the DIY system when it comes to their company’s image but this could affect you in a negative way if you have no professional training in design. Leave it to the professionals to create your project, they will incorporate your ideas and make suggestions of better ways to show your message. If this is not possible, look for a pro-looking template online.

4. Make Your Contact Information Visible

The whole point of promotion is to get people to contact you, so make sure all your information can be read and it’s in a visible part of the postcard. Write all the important things for you such as website, address, phone number and social media; but make sure you update them regularly and have always someone by the phone and answering to potential clients’ doubts on your sites or they might think the promotion is not currently available.

5. Know your Brand, know your Market.

You need a consistent message that goes along with your brand and your target. Don’t waste a promotion on an audience that is not fit for your company, direct your efforts and your money on bringing potential clients to your business. Printed business postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets, so make sure you think of the best way possible to use this system to get to your target market.

6. Choose the Right Marketing Strategy

Most marketing companies offer mailing lists as part of their price but you can also opt for using your own to deliver special promotions to your customers or choose a specific zone that fits your target or is near your business. Many companies compete for your business, so rates are highly competitive and you can get your business postcards mailed in just a few days. Follow a three to four-month mailing schedule that can make you recognized and viewed as a professional. Our last advice is to encourage quick action and give customers a good reason to act now so you have better results such as a promotion for a limited period of time. Have used this technique before or are you looking forward to practice our tips with your clients or your own business? Give us your opinion below.