Haven’t you noticed that just about every day of the year has some kind of special event attached to it? Between awareness days, observational days, holidays and so on, it’s difficult to keep track of them. As a matter of fact, there are so many that quite a few don’t get the attention they deserve.
Just because certain holidays haven’t been able to evolve and capture the spotlight like others, doesn’t mean that they shouldn’t be treated with the same reverence. National Mom & Pop Business Owners Day is exactly what we're talking about.
What is National Mom and Pop Business Owners Day?
National Mom and Pop Business Owners Day is celebrated annually on March 29th in honor of startup and small business owners. Small businesses are a crucial part of the U.S. economy. While some of these are handed down from generation to generation, others are among the latest new startup businesses popping up everywhere.
Mom and Pop businesses, unlike their corporate competitors, offer unparalleled customer service as the owners take personal pride in their daily operations and have a passion for what they do.
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50% of the USA workforce comes from Small Businesses[/caption]
According to the Small Business Administration, there are more than 27 million small businesses in the United States. Businesses with less than 500 employees account for more than 50% of the country’s workforce! The time has come to give thanks and honor startups and small businesses from coast to coast.
What better way to do so than by celebrating your hardwork and passion for your business with your customers? Offer special promotions and free giveaways, showcasing items that have long been used to promote small businesses and complement your goods and services. We’ve come up with a few ideas to help you celebrate with your customers, while spreading the word about National Mom and Pop Business Owners Day. Here’s a look:
Send Mom and Pop Business Owners Day Postcards
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Send Postcards, Business in the Front - Personal in the Back[/caption]
Send postcards to your mailing list, explaining the celebration and invite your loyal customers into your store or restaurant to celebrate Mom and Pop Business Owners Day with you. Once you’ve got them in the door, offer them something truly unique that shows how much you appreciate their patronage. How about a fresh batch of your best selling cookies, a special sale or a new item on the menu? The possibilities are endless!
If you want to reach out to your preferred customers, and put them in the National Mom and Pop Business Owners Day spirit, we can print awesome postcards customized just for you. Order HERE.
Send National Mom and Pop Business Owners Day Cards
How about sending your current and past customers National Mom and Pop Business Owners Day cards? Just make sure to take it to the next level by attaching a special coupon to thank them for their loyalty to your small business. The card can direct them to your website, store or restaurant where they can exchange the exclusive coupon for store discounts, a free massage, a complimentary pastry with their morning coffee or one free cocktail during happy hour, to name a few. They’ll be pleasantly surprised!
Our custom greeting cards can show your customers how much you appreciate them. Just get your Mom and Pop Business Owners Day message out there by infusing your business’ personality into your card. Order greeting cards HERE.
Offer Free Giveaways
Hang eye-catching National Mom and Pop Business Owners Day signs in your store windows and outside to intrigue passersby, showing them that your business is participating in the holiday. Once customers are inside your store, offer them free giveaways such as personalized coffee mugs, tote bags or branded T-shirts that are inexpensive and offer dynamic branding opportunities.
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Small Businesses Can be Fun and Ironic Too![/caption]
Who doesn’t wear T-shirts? They’ve got universal appeal- it’s a win-win situation! Do you want your logo or company to be a little more noticeable? We carry two types of personalized T-shirts in a range of sizes. Order HERE.
Offer Tasty Giveaways
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Use custom hang tags and stickers to personalize tasty treats![/caption]
Last but not least, if you want to guarantee repeat business from those people who are about to leave your store, then have a tray full of branded assorted mints or chocolates ready for them as they exit. If you own a restaurant, give them these treats right after they pay the pill. When they open the wrappers on their way home and enjoy the savory sweetness, your store’s or restaurant’s logo will be fresh in their minds long after they’ve left. They’ll definitely be back for more!
Try branding hang tags
As you can see, something as simple as these cost-effective ideas can go a long way when it comes to showing a little appreciation. Which of these clever ideas did you like best? Do you have any plans for celebrating National Mom and Pop Business Owners Day this year?
Please feel free to share your thoughts with us. We’d certainly like to wish you a happy National Mom and Pop Business Owners Day! Small and startup business owners have always been the backbone of our country. We wish you a happy holiday and prosperous 2016!