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Custom labels are a marketing tool that is often underutilized by many businesses. Labels are essential for achieving successful product promotion; customizing labels can enhance the advertising potential of those products and promote corporate identity. Most business will benefit financially from making an extra effort to create interesting and attractive labels for their products. Labels can be used to add a little sparkle to products. Print labels for use on individual products, to identify packaging or to use for general advertising. Businesses should print labels for use directly on their products and on packaging. If a product is to be shipped, that is another opportunity to use package labels to display corporate or product branding. It is not necessary to stick to plain and simple labels. Use colors to draw attention and add the company logo for identification purposes. Custom labels make it easy for a customer to instantly locate products made by a company they like. Product labels consist of much more than a price tag. The design and look of a product label can truly influence a decision to make a purchase of that product. Incorporate the corporate logo or theme for additional branding impact. The look of a label conveys many things, including possible status levels that are attributed to that product. A quality label design usually implies that the product is better than another product that only has a generic label. Labels are made from a diverse assortment of materials, including paper, card stock, plastic, vinyl, wood, metal and foil. It is important to know the environment the label will be used in before making any material selections. Some materials are better for outdoor use or in areas subject to moisture. It is advisable to use a reputable and skilled online printing company such as 4over4.com because they do produce so many different types of printed jobs. Ask their experienced designers for help to create attractive labels and to choose appropriate materials to use for print jobs. This is a major benefit to companies that use online printers for their printing jobs. Labels can be produced in many sizes, shapes and forms. They can be stick-on, removable or magnetic cling labels. Most are printed and cut to a standard or custom shape. Custom label printing is a step above plain printing on standard labels. Online printing companies can produce custom labels and get them delivered quickly to your business location. This is an important factor when time is limited.