Business cards were the unquestionable standard for promoting one’s business and connecting with clients and partners before the era of social media.
But customers today can connect with their favorite businesses on several digital platforms. So are business cards a thing of the past now? We’ve answered this question in today’s post.
Digital communication is widespread today. Yet, there are drawbacks to using social or digital media for networking or business promotion. These disadvantages include:
Dependence on technology: Digital alternatives require that the prospect has the internet and compatible software to view your business profile. So exchanging business contacts with prospects without internet or social media accounts is difficult.
Lack of personal touch: Digital cards lack the touch and personalization of traditional paper cards. So making a lasting impression or personal connection is a challenge.
Dependence on batteries: Social media and digital business cards require devices with batteries to access them. Hence, low or dead batteries pose another networking challenge.
Limited visibility: Prospects can lose digital cards in a pile of email inboxes. Similarly, social media leaves you at the mercy of ever-changing algorithms for ranking business pages. As a result, these alternatives don't emphasize visibility and accessibility.
Expensive: Popular digital business card platforms require you to pay a monthly fee for using the service. So digital cards are less cost-effective than standard printed cards.
The above downsides mean the internet has surprisingly revived business card printing.
Traditional business cards are a familiar form of communication in business and professional settings. They remain valuable to modern business for these reasons:
First impressions matter: A well-designed and professionally printed card shows you are ready for business. Also, this positive first impression will set the tone for future business interactions.
Cross-generational appeal: Younger generations may prefer digital communication, but many older business professionals prefer traditional card exchange. You can cater to the preferences of more individuals by having both.
Easy to carry: Unlike flyers or brochures, business cards weigh little, and you can easily take them to events.
Personal touch: They allow tangible contact exchange and allow you to introduce yourself and your business memorably.
Traditional business cards are still relevant in 2023 and offer these unique advantages over digital communication channels:
Tangible and personal: Digital information can be easily forgotten or lost, while traditional business cards will tangibly represent your brand. They can also help you create a personal connection with potential clients.
Convenience: You can exchange contact information quickly and conveniently with physical cards. Potential clients may be unable to give you any attention but can always check out the details at a convenient time.
Online fraud: Potential clients may be reluctant to engage with your business online. This is because of the fear of online fraud and phishing links.. Using traditional business cards is an excellent way to build trust in your brand.
Cultural norms: In many cultures, handing out business cards is seen as formal. A business card in this situation is necessary if you must go prepared.
Networking tool: Business cards simplify contact exchanges at networking events. Simply hand others your card, and you get theirs in return.
Memorability: Physical objects like business cards help to make a lasting impression. People will remember a well-designed card even after your event is over.
With the prevalence of digital communication methods, are business cards a thing of the past?
No. They remain an invaluable marketing tool and should be a staple of your professional branding. One way to stand out with your business card is by designing them to adapt to modern needs and trends.
You can check out our catalog of modern business card formats on 4OVER4.