15 Cool Facts About Logos (you probably didn't know about)

A Logo is that image that represents a company, making it recognizable among the general public, valuable and attractive for customers to go and buy from them when they recognize a brand. Have you ever  craved a  freezing cold Coke after just seeing an add on the street with only the Coca Cola logo? That's exactly what a logo can do for a company, it sticks to your memory and makes you think of a product, service or feeling every time you see it. That's why having a great design is so important, it's the foundation of your business image, and we've compiled a list with a series of anecdotes, facts and unknown stories behind some of the world's most famous logos. Did you know?

1. The Tostitos Logo Actually has two Friends Dipping the Product in Salsa

Tostitos-Logo The idea behind this logo is people sharing a good time while eating Tostitos. The 2 "T's" on the word feature a couple of friends eating a chip and dipping it on the salsa, which is the dot on the "I". See it now? Had you noticed before?

2. Apple, Microsoft, Coca-Cola, IBM and Google are the 5 most Valuable Brands.

Many logos can be instantly recognized and associated with the product or company they're associated, but these 5 logos are the most valuable in the world due to the brand they represent. You probably guessed that, but did you think IBM would still make the cut in 2014? Interestingly enough, these logos are not designer favorites, which goes to show that a simple logo can be very powerful with the right marketing behind it. (Plus great services!)

3.  Twitter's old Logo only Cost $15


The company bought the bird's image from iStockphoto for only $15, but the artist received about $6 from the selling. A professional logo design starts at $5,000, but adding Twitter's popularity to the mix, its redesign, which is only a simplify version of the same bird, is worth approximately $100,000! Talk about flipping a logo eh?

3. The Yellow arrow in Amazon's logo is NOT just a smile

The orange smile at this logo indicates that Amazon sells everything going from A to Z. They're kind of amazing like that.

4.  There's a Peacock on NBC's logo and the feathers mean something

nbc-logo Most people notice the  peacock on the NBC logo, but did you know that each one of its feathers symbolizes a division of the network? News, Sports, Entertainment, Stations, Network, and Productions are represented on one of the 6 primary or secondary colors of the logo.

5. BBC's new logo Cost $1.8 Million


In one of the most expensive redesigns of this era, the BBC decided it was time to get rid of their old 1997  logo for a modern look with the use of the type Gill Sans script, created by Eric Gill who was one of the main sculptors of the original BBC building in London back in 1932. Simplicity is actually more expensive than you'd think.

6.  The Original Pepsi Cola logo was a Copycat of Coca-Cola's Design

original pepsi logo Pepsi was trying to confuse customers at the time of purchasing, making their first logo, back in 1989, very similar to the one of their competitors. Now they're very different, but for a while there the fight was fierce and they wanted to just trick you into trying. Are you a Coke or Pepsi person?

7.  Sony VAIO has a Hidden Message  in its logo

 sony vaio logo

Everybody thinks this is just a modern take on the VAIO word, but what you, probably didn't know, is that the VA letters actually represent the waves that  create the analog signal, while the IO are a 10, that symbolize the digital signal. Cool, Y/Y?

8.  Can you see the Bear on Toblerone's Logo?

toblerone logo A great use of the negative space, makes possible the inclusion of a bear in the middle of the mountain that is the more visible and representative part of the logo. This chocolate is originally from Bern, Switzerland, which is known as "The City of Bears".

9. 8 year olds can already Identify and Match a Logo with its Brand

In a study made in the Netherlands, 100% of 8 years old kids were able to put together some of the most recognizable logos with its representative brand.

10. Greek Mythology has Everything to do with Starbuck's logo

starbucks logo The famous logo represents a siren with two tails, the idea was to capture a part of Seattle's seaport roots, where the  company was born back in 1971. In the past few years, this logo has seen significant changes, but they've never left behind the basic concept of the  mermaid with two tails, only changing a few elements to keep it fresh. You can say Starbucks was trying to allure customers with their beverages, as sirens do in Greek mythology with their voices.

11. Nike Swoosh was Supposed to Represent Wings

nike logo The company Blue Ribbon Sports grew quickly, which made them consider changing the name into a more attractive and simple one. The founders of this brand, track and field coach Bill Bowerman and medium-distance runner Phil Knight, opted for Nike, the name of the Greek goddess of victory. In 1971,  graphic design student Carolyn Davidson, based the concept for Nike's logo (the swoosh) on the wings of the goddess, representing speed, which used to overlap the name of the brand. Nowadays, it's become so recognizable that they decided to use the symbol by itself.

12. Early Logos Represented who the Maker of the Product was

The first logos ever created, in the 1800's, were nothing but a mark, symbol or brand to identify who the sellers or the makers of the product were, rather than the products or brand values as we do nowadays.

13.  The  Bell System Logo is still used and Owned by the many Remaining Companies that Resulted after its Dismantling

bell redesigned logo Once the United States Department of Justice, ordered Bell Systems, already owned and operated by  AT&T in 1913, the resulting companies of this break up (Bell IP Holdings), obtained the rights for the use of the Bell logo redesigned by Saul Bass. Nowadays, many of these remaining companies still use the Bell logo in one way or another. Verizon uses it on its trucks and pay phones, Cincinnatti Bell on bills and vehicles and Bellsouth used the logo and name, until its merge with AT&T in 2006.

13. After Bell Systems' break up, Saul Bass also Designed the AT&T logo


In 1983, award-winning designer and director, Saul Bass, was once again commissioned for the design of AT&T's logo, one of the  main  resulting companies from Bell System's dissolution. The logo wasn't redesigned until 2005, but keeping the main elements of Bass' design, only simplified.

14. There's a Number 31 on the Baskin Robbins logo 

Baskin-Robbins-Logo This figure represents the original 31 flavors that the company sold originally when they  started.

15. Nickelodeon's most recognizable Logos  from 1984 - 2009, were Created after Slime

nickelodeon logo This network used different variations of their orange splash logo from 1984 - 2009, which represented the slime used on the TV show "You can't do that on TV". The original CTV series, changed networks in 1982 and became an instant hit in Canada for this channel.

Bonus Fact:

nick fun logos Besides this "splash" logo, the network also allowed the use of the Nickelodeon word (in balloon extra bold typeface) inside many different shapes such as blimps, animal shapes, robots, planets and many more. Were you surprised by any of these? What's your favorite fact?

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