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#1. NikeGraphic designer Caroline Davidson created the classic Nike Swoosh in 1971. The sheer simplicity of it makes it memorable and distinctive. The rule of thumb “keep it simple” is tried and true, as complex concepts can turn into a simple, but powerful icon that engages the audience. This logo not only matches Nike’s corporate identity, but also makes it easy for people to identify it. In fact, according to a recent survey 97% of people recognize the Swoosh as the brand logo of Nike. That sounds like it should be obvious, considering how much we are exposed to the brand, but try asking your friends if they can correctly identify a brand by the car's logo. A lot of people get them wrong, while thinking they're spot on - the reason is that repetition is not enough, an identity and cohesive image has to be there for the logo to make it.
#2. TwitterThe logo evolution of Twitter has creating the simplest version of its blue bird to date. Text is no longer needed; twitter’s bird has become instantly recognizable. Simplicity is one of the key elements that make this monochromatic logo exceptionally impressive and eye-catching.
#3. AmazonAmazon.com was named after the world’s longest river. The largest online retailer started out selling books, but rapidly added thousands of other products to its portfolio. The black color in the Amazon logo invokes supremacy and elegance, while orange represents happiness. The message behind the Amazon logo is that it sells everything from A to Z, and the arrow that connects the two letters isn’t purely decorative, it draws the smile of satisfied Amazon shoppers.
#4. FedExWhy is the FedEx logo legendary? The FedEx logo hasn’t won over 40 design awards solely for its vibrant colors and bold lettering, it is best-known in the world of "hidden image" logos. For those who haven't seen it yet, there is a right-pointing arrow between the E and x. This arrow symbolizes efficiency and forward motion.
#5. NBCThe National Broadcasting Company’s (NBC) first logo was unveiled in 1942 when the television network began operations. Since then, the NBC logo was changed several times before the introduction of the famous peacock logo in 1956. The peacock’s feathers are meant to represent NBC’s six divisions. The stylized peacock logo is attractive, energetic and memorable. Again the use of effective negative space simplifies an elaborate idea and the flat colors make a logo from the '40s look fresh and new.
#6. IBMThe IBM logo was not always as successful as today. Before the current IBM logo, the old version consisted of a globe. Due to the low impact on its audience, the logo was modified several times until it achieved an appealing and engaging appearance. The simplicity of the IBM logo was instantly successful, and accurately defines the brand name and quality of products. Eight stripes make up the letters of IBM; aimed at suggesting excellence, prestige and dynamism.
#7. TargetTarget’s Bulls-eye is striking and exceptionally easy to understand. In fact, a 2003 Target study found that 96 percent of American shoppers recognize the target logo. Its red color represents leadership, vitality and the business responsibility of the company. Target’s latest logo uses red block letters in Helvetica font and the current bulls-eye is bigger than the previous version. These updates are intended to in increase brand awareness.