Variable Data & Addressing


Automated Customization with Variable Addressing

Variable Addressing is a unique printing process that allows you to add a different number, text or combination of both to each individual piece of a set of products, resulting in beautiful professional-looking pieces that everyone will love. You can apply variable addressing to postcards, invitations, envelopes, save the dates, RSVP cards and more.

Add sophistication and pizzazz to your next event or campaign, automating the personalization process. Simply send us a list with the variable data and you're done!



What Is Variable Data?

Simply put: Anything. Names, numbers, coupon codes, QR codes, dates, etc. Our sophisticated variable data printing technology allows us to target specific areas of your design/artwork and include the information that changes from one print to the next, seamlessly.

The best part? No amount is too small or large. You can print whatever you want from a selective 25 invitations for an exclusive soiree to 1,000,000 oversized postcards to be massed emailed - your list can be as short or as long as you please; when you're printing variable data with 4over4.com you get the same quality work and service, regardless of the size of your order.



Why "Variable Addressing"?

Variable Data Printing (VDP) is a coveted printing technique that was originally used to print different addresses that changed or "varied", allowing infinite combinations and possibilities for print marketers.



Variable Data Printing for Marketers:

Use VDP for customized brochures, to adjust promos according to demographics, location, gender, etc. Create laser-targeted campaigns that take into account individual preferences, eschewing the idea that one size fits all.

Think of it like this: personalized emails are over 20% more effective than generic ones, with more than 30% Click Through Rates and overall clicks, when compared with non personalized ones. With data printing you get to harvest that power, without actually having to go into any manual work.



What Is Variable Data?

Simply put: Anything. Names, numbers, coupon codes, QR codes, dates, etc. Our sophisticated variable data printing technology allows us to target specific areas of your design/artwork and include the information that changes from one print to the next, seamlessly.

The best part? No amount is too small or large. You can print whatever you want from a selective 25 invitations for an exclusive soiree to 1,000,000 oversized postcards to be massed emailed - your list can be as short or as long as you please; when you're printing variable data with 4over4.com you get the same quality work and service, regardless of the size of your order.



We Match Your Best Offer by 110%!

We’re sure we’re offering you a great deal, but if you find someone with better pricing we’re prepared to offer a 100% price match to any competitor’s pricing and beat it by up to 10%. While final approval is done on a case by case basis, we’re positive we can build a great deal for you: just send us a scan of your best offer and we'll do the rest.

See What Variable Data and Addressing Can Do For You:


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