Custom Wine Bottle Label Printing
Elegant Wine Labels for Every Event
Wine labels are much more than just a means of revealing a name and variety of wine. In recent years, they have transformed into an artform. Not only do winemakers feel the pressure to have an exquisite tasting wine, they also have the daunting task of designing a custom label that not only gets their message across, but also captivates the eye. Whether you are a private producer of wine, sell to the mass market or simply want to jazz up a party favor with an original message, we have everything to help you make it happen. With over six paper types to choose from including brown kraft, our premium wine labels come in individual stickers and five popular sizes. Custom sizes are also available upon request. If your wine label designs aren't suited for the traditional rectangular label, we offer circles and ovals as well as custom Die cut. Shaped labels can be printed on one of three popular paper stocks: uncoated, semi-gloss or hi-gloss. Unlike premium labels, shaped wine labels arrive on sheets and not as individual pieces. Before you make all these choices, let's first look at the steps necessary to design a powerful custom wine label printed with the superior quality expected today. There is so much to consider.
What Makes Your Wine Special?
With so many wines on the market and new ones cropping up every day, why should wine enthusiasts purchase yours? Your first responsibility is to define what makes your wine better than the rest. Highlight any distinguishing characteristics. If the most intriguing piece is your story and how your company was born, then be sure to incorporate that in the design and label. Organic continues to dominate, if your wine is produced from organic grapes play it up on your wine labels.
Who is Your Target Customer?
Your design should reflect the interests and personality of your target customer. The best way to do this is to create a fictional customer with the essential characteristics of your buyer. Make sure to answer questions like gender, age, career, hobbies, etc. By doing this, you can better understand their purchasing habits to design and print wine labels that will entice them to buy your brand. After all, it's not about what you like - it's about what leads the consumer to make a purchase.
Study the Competition
Find out what kind of label design your customer will like by studying your closest competitors. What is it about their wine labels that are so attractive? Are they modern? Sophisticated? Fun? Traditional? Play close attention to what you think your customer likes and does not like about certain designs and colors to have a better understanding of what you want in order to convey that to your graphic designer.
Make Your Message Short and Sweet
Wine labels offer a limited amount of space which actually can be a blessing because it forces you to sum up your sales pitch in as few words as possible. The old adage less is more really applies here. Use descriptive language that evokes good memories, far away travels and nostalgia. After all, wine is usually shared with family and friends during happy occasions.
Choosing the right colors for your custom wine labels is just as important as the design and logo. Colors can put us in a good mood or have the adverse effect. When crafting a label pay attention to the colors you incorporate into the design, so that they evoke the emotions you intended. For instance, blue makes consumers feel secure, yellow makes them happy, red is energetic and romantic. Thankfully, there is no shortage of colors out there, so have fun selecting the one that conveys your message and personality and does justice to the varietal. Think of printing finishes such as metallic foil in gold or silver to add elegance and a timeless feel to your brand.
With the majority of consumers owning smartphones, placing a QR (quick response) code on your custom wine labels is a must. Your QR code can link to your home page and give customers a glimpse of your brand's roots. It's also great for directing customers to your Facebook page for special offers and foster brand advocacy.
Wine Labels For Gifts
If you simply make wine in your cellar to share with friends and family or are using bottles of wine as party favors, your job is much less stressful. When sitting down to design your wine label, take a minute to choose your theme: classic, fun or modern. For personalized wine labels for weddings, engagements and graduations or retirement celebrations, you may want to use a photograph of the guest of honor. Sometimes simply using a font that matches the theme is enough. Many of the above mentioned tips apply to party favor wine labels as well. Design a label that will please your guests and complement the occasion. Choose colors that are pleasing and coordinate with the color of the bottle and wine variety. For instance, you would not want to use a green label on a bottle of red wine, unless you're going for a holiday theme and like the playful combination.
We hope these tips give you the inspiration you need to design and print powerful and beautiful wine labels. At 4OVER4.com, we pride ourselves on using the highest quality materials to provide our customers with high end print products at reasonable prices. Our turnarounds can't be beat. For more information on our wine label printing services or any of our printing options, please call 718-932-2700 and speak with an experienced customer service representative. We are also available by email at firstname.lastname@example.org. Thanks for choosing 4over4.com!