If you are managing a small advertising campaign, organizing an indie movie premiere or sending out cards to friends and family, short run postcard printing is the best option in terms of quality and price. With advancements in digital printing technology, producing custom postcards professionally and quickly is the best option for work and personal engagements.
Postcards are not a new thing by any stretch of the imagination. They have been around for over a century; evolving to meet the needs of every decade. What is the fascination with these 4”x6” cards, let’s go back to the beginning.
How Postcards Got Started and Popular
Since the late 1800s and early 1900s, postcards have been a staple of modern life. Their popularity growing in large partly due to the fact that they were a simple and affordable way to keep in touch with friends and family. Much like today’s short run personalized postcards, people used them as a means of announcing weddings and births or as holiday greeting cards. They were also used to report an upcoming visit or share the sad news of a loved one’s passing.
At first, postcards were printed by the U.S. government with an official seal. Later, the government gave private printing firms the right to print custom postcards as well. The first printed postcards only allowed the name and address of the recipient on the back forcing people to write over the picture. By 1907, the U.S. Postal service changed its stance and the back of the postcard was split down the middle to the delight of many; message on one half and address on the other.
Not surprisingly, they became an artform. As new technologies developed, printers were able to experiment with other forms of paper stock to create unique cards. For instance, in the 1930s printing firms were able to use paper with a high rag content which gave their cards the appearance of linen.
In 1945, the photochrom postcard was born and still retains its popularity today. These postcards are printed with an image that resembles a photograph. They are typically a favorite among tourists to either send to loved ones back home or keep as souvenirs for themselves.
Postcards were not just a form of communication, they became collector’s items. Most homes of the early 1900s had an album full of collectible postcards in the den, sort of like a modern coffee table book for visitors to enjoy with a cup of coffee and friendly chitchat. Printed postcards were so popular in the U.S. that over nine hundred million were sold and mailed in the year 1913 alone.
Although the golden age of postcards may have passed in 1915 with the introduction of the French folded greeting card stuffed in a neat envelope, postcards continue to thrive. Nowadays, short run postcard printing covers every aspect of life from personal greetings to business advertising campaigns.
If you have never heard the term short run postcard printing before, we will take a minute to offer a brief explanation. In doing so, we will also explain how it differs from long run postcard printing.
Let’s take a look:
Short Run Postcard Printing
In the simplest terms possible, short run printing means products, like postcards, printed in small batches or small quantities. Digital printing technology has made short run printing a possibility because it does not require the time consuming set up of offset printing.
Printing short run postcards with a digital printer is quick and affordable because it transfers images and text from the computer directly onto the paper in one pass. This is perfect for those last minute celebrations. It’s especially helpful for the procrastinator in all of us because the short run postcard printing process has a faster turnaround time than long run.
What is a digital printer? In professional printing, it is typical for short run orders to be completed with a digital printer. As we said above, a digital printer works with a digital image or text from a computer and directly passes the image onto the desired medium, in our case postcards.
Because there is no need to replace printing plates, digital printing is a much quicker process versus offset printing methods. This makes the turnaround time faster for small quantities of personalized items such as mugs, t shirts, books, tote bags and of course customized postcard printing.
In contrast to short run printing, long run is achieved by using an offset printer. Modern offset printing consists of computer to plate systems as opposed to the old method of computer to film. For large quantities of print products, like books, newspapers, postcards and catalogs, offset printing is the most economical choice. It also delivers high quality results. Both images and text appear crisp and sharp.
Offset printing is ideal for large commercial projects, but the cost of creating plates makes this a poor choice for small quantities of postcards, booklets or other personalized items.
What we offer:
Unlike many of our competitors, we do not limit customers to a series of selected templates. Rather, we encourage them to use their creativity and imagination, as well as knowledge of their business or social event, to come up with a unique design all their own.
Our line of customized short run postcards can be printed on over a dozen paper stocks in various sizes. For those that truly want their personalized postcards to be one-of-a-kind, we also offer custom sizing. Simply send us an email with your specifications.
Now that we’ve given you a brief history on the postcard and explanation of the benefits of short run custom postcard printing, we leave you to begin your creative process. From our years of experience, we find that the most successful postcard campaigns are those that stay true to their message and business philosophy. For personal announcements, our advice is to have fun and be authentic.
To learn more about our line of short run postcard printing, simply call 718-932-2700 and speak with one of our professional and experienced customer service agents. For all after hours inquiries, please email us at firstname.lastname@example.org. We look forward to working with you!
Thanks for choosing 4OVER4.COM!
Important Artwork Notice!
- Standard and Custom Sizes
- High Gloss UV Coating Available
- Optional Rounded Corners
- Matching Blank Envelopes
- Multiple Sets Available
- Low 50Minimums
- Ready in 0 to 5 Days
Available Paper Types:
- 14pt Gloss Cover
- 15pt Cover, Gloss 1 Side (30% PCW)
- 16pt Gloss Cover
- 24pt Ultra Thick Gloss Cover
- 100# Silk/Matte Cover
- 14pt Uncoated Cover (30% PCW)
- 14pt Cream Uncoated Cover (30% PCW)
- 16pt Uncoated Cover
- 16pt Uncoated with Soft Touch
- 18pt Uncoated Cover (100% PCW)
- 18pt Cream Uncoated Cover
- 13pt Uncoated Cover (100% PCW)
Also in This Category:
- 3D Postcards
- Black Postcards
- Die Cut Postcards
- Folded Postcards
- Gloss Laminated Postcards
- Kraft Postcards
- Layer Cake Postcards
- Metallic Foil Postcards
- Mini Cards
- Oversized Postcards
- Prestige Collection
- Raised Foil Postcards
- Raised Spot UV Postcards
- Silk Postcards
- Soft Touch Postcards
- Spot UV Postcards
- Velvet Postcards