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Today I will shed some light on this everyday piece of stationery by answering the question: why choose custom envelopes? Such a common item, it is no surprise that most of us rarely even notice it. Envelopes are everywhere we look, and as such, they have become practically invisible despite their importance. This is the reason why you need to give yours an extra edge if you would like them to stand out. Did you know that a meta-analysis undertaken in 1987 by Scott-Armstrong J. and Lusk J. presented evidence that stamped envelopes produce a greater and more cost-effective response than pre-paid ones? Now you know! The date of this study just goes further to show how long ago people realized they need to give envelopes an edge. Read below to discover a few reasons why you ought to choose custom envelopes for your brand today.
Custom envelopes for business are a great brand marketing idea that costs less than it gives you. They are the equivalent of having a flyer or a brochure or even a business card, but with fewer details. If your logo and branding are extraordinary, they will pique the curiosity of everyone who sees them. You just might gain a few more customers or subscribers if they check out your brand online; assuming of course that you have an online presence as well. Branding your business envelopes also has an aesthetic addition that makes the recipients feel as though they are receiving something expensive. They are a cut above the regular envelopes that fill the mailbox so you can be sure they will grab attention right off the bat. Coupled with good business practices, branded envelopes can really improve people's familiarity with your brand. This directly translates into more people talking about you and more business.
If you are an advocate, accountant, doctor, or practically in a career that deals with a lot of paperwork, branding your envelopes is crucial. Your clients will appreciate them and will feel they are dealing with a professional. Your company seal or logo in a corner of the envelopes leaves a lasting mark. It gives everyone the impression that they are dealing with the best. A quick internet search for 'custom envelopes near me' will return a lot of online printers and stores that can perform this service for you. Be sure to engage a designer at least the first time so as to minimize your chances of wrong sizing and such errors. If you are okay with using a pre-designed template, this is also a good option. What this will help with is making sure that your artwork and general design fit well.
If you are sending out invites for a party or any occasion, custom printed envelopes will add to the design within. Using the same theme on your envelopes as that which is on the cards inside gives recipients a sneak peek at what is contained in the envelope. The anticipation built in this way makes removing the card a delightful experience that your recipients will truly appreciate. I once received a wedding invite with a custom printed envelope and from the moment I received it, I knew it was something special. The theme flowed all through, and even at the event itself, the colors matched the envelopes and invites. It was a great experience and I am sure that the wedding planner got a lot of new potential customers after that!
Custom envelopes with return addresses make things so much easier for your communication with clients. A lot of people prefer efficiency in their dealings and as such, you're more likely to receive communication if you have a return address on your envelopes. It is also a bit more professional than writing out the address by hand, and also saves a lot of time Most envelopes that get lost in the mail don't have a return address printed on them. Handling an envelope with no return address is rather cumbersome and you can imagine the volume of letters that get sent daily. Minimize losses therefore and keep tracking of your mail easy by having both the send to and return address printed on them. These few pointers have hopefully made it possible for you to see the benefits of custom printed envelopes, and you can never have a hard time finding places to print them out. Printers like 4OVER4, who have been around for 20 years, will be putting all of that experience into your job. You can never go wrong picking them. Also, note that you stand to benefit from a team of print professionals who will help you realize a great and functional design.