Who are florist customers?

Building and running a business is tough as any business owner can tell you.  But one of the important parts of running a business is understanding and analyzing who is your market. Your bricks and mortar store will have different types of customers than your online store.  Sometimes the two groups coincide and use an omni-channel sales approach. For florists there is a wealth of conflicting data on just who your consumers are.  In this article that we follow on from last week’s article on the difference between profitability and loss we try to identify some of our useful data on your consumers. Three types of Floristry Customers There are three main types of customers: in-store (Bricks & mortar); Telephone; Online. These groups overlap quite heavily and it’s not uncommon for the same person to purchase using different sales channel. Your Bricks and Mortar In-store Customers are: Home Flower Buyers Gift Givers Corporate Buyers Event Buyers (weddings etc) Funeral Home Flowers Online Florists generally have two types of customers: Corporate Buyers Gift Givers

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