Poster Printing – A History – 076 The printing industry has seen many changes and vast improvements in the last decade. Innovative techniques have been employed that enable printing companies to offer poster printing and other business printing with sharper images and vibrant colors. Improved printing procedures help online printing companies use large format printing and innovative design techniques to create impressive posters and other business printing with a high degree of professionalism. Modern digital printing makes prints from computer files instead of photographs or slides and does not require plates, color proofs or film negatives. This allows designers to create unique posters and brochures quickly and easily without the limitations that using a camera entails. Using the digital method is ideal for poster printing because of the amazing possibilities it offers. The popularity of online printing has made it more convenient and economic for organizations to meet their business printing needs. Online printing enables a business to send files to a printing company over the Internet and get professionally printed documents back. Large format printing allows businesses to advertise in a big way. Posters that utilize large format printing can help you display your message in a larger space, so you can use larger text and images that will be more noticeable and can be seen from a distance. Modern technology has created a computerized process of offset printing with a higher quality. The computerized method is faster, easier and produces excellent results. Printing companies have become increasingly aware of environmental issues and have developed a variety of measures in addition to recycling that help in protecting our environment. They can print with inks that are vegetable based instead of using the petroleum-based inks. Inks with a petroleum base have volatile organic compounds that release toxic gases and contribute to air pollution. They can also help protect the water supply by using oxygen-based systems instead of chlorine-based bleach for whitening paper. While Internet promotions are good marketing tools, people have to click on your site before it will be effective. Posters placed in strategic locations may actually have a larger impact on your business than the Internet does when your poster printing is well done. When you prominently display your web site address on a poster, it can serve to increase your online traffic as well. A short but intriguing message on a high quality poster can send prospects to your web site to get more information about your product, service or opportunity.