<img alt="Choose the Classy and Effective Custom Catalogs Design" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/614img-Printing53.jpg" style="height:720px; width:1280px" /> 
<a href="https://www.popwebdesign.net/images/graphic-design/graphics/catalogue-design-header.jpg" rel="noopener noreferrer" target="_blank">Source</a> People usually like to check the catalog before deciding on a product.<a data-schema-attribute="" href="https://www.4over4.com/printing/category/direct-mail-services" rel="noopener" target="_blank"> Catalogs</a> give the exact specification, color, and other details for the products that the company or brand offers.

<h3>Custom Catalogs Design</h3>

With so many styles of catalogs out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a data-schema-attribute="" href="https://www.4over4.com/design-templates" rel="noopener" target="_blank">catalog design templates</a> will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get original <a data-schema-attribute="" href="https://www.4over4.com/printing/catalog-printing" rel="noopener" target="_blank">custom catalogs</a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

Let your creative self shine by displaying all your amazing ideas on a blank <a data-schema-attribute="" href="https://www.4over4.com/blank-templates" rel="noopener" target="_blank">custom catalog</a> that you can customize with different designs and get a feel of what the final look will be.

People usually like to check the catalog before deciding on a product. Catalogs give the exact specification, color, and

Choose the Classy and Effective Custom Catalogs Design

Without a doubt, the most popular and heavily used typefaces that graphic designers create are well proportioned, readable and appealing. This can only be accomplished by adjusting the font’s leading, kerning and tracking. But what's the difference? The terms themselves can seem pretty confusing. Understanding these fundamental elements can make or break your design. Whether you're a frustrated patron trying to understand your designer or an up-and-coming creative looking to come up with the next best font since Helvetica, it's good to know the basics of type in design. We have put together a quick guide for each term, and how to make adjustments in Photoshop. Without further ado: the difference between leading, kerning, and tracking - so you'll never get lost in translation!

Leading

Leading establishes how text is spaced vertically in lines. For text with multiple lines to be legible (like most content), it should have appropriate spacing. Therefore, you want to make sure there is the right amount of distance from the bottom of the words above to the top of the words below. 
<img alt="The Difference Between Leading, Kerning, and Tracking" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/387Printingimg-158.jpg"> This 'leading' uses each line of type where the letters “rest” as the baseline for measurement. The parts of certain letters that are longer, also known as descenders, such as a lowercase p, fall below the baseline. However, when determining the leading distance you also need to consider ascenders, which are letters that are taller, such as the b. Leading is generally 20% greater than the font size, although some individual styles may require different space between lines.

<h3>Adjusting Leading in Photoshop</h3>

You can adjust the leading of a font in Photoshop by opening the character palette, located under Window, then click on Character and change the number in the leading field. The leading field is right next to the font size. Remember you need to select the text you want to change prior to making any adjustments.

<h2>Kerning</h2>

Kerning refers to the distance between two letters or characters. When letters are set too closely together, words are hard to decipher. Conversely, if they are set too far apart, they become difficult to read. When some letters have wider spacing compared to others, it makes matters worse because it can be frustrating to read without being able to fully understanding what’s wrong. Kerning is all about having proportional spacing between each of the letters that comprise a word. There are some cases that may need special consideration, such as serifs or stylistic flourishes. It usually takes a trained eye, practice and thoroughness to kern a font to precision.

<h3>Adjusting Kerning in Photoshop</h3>

Kerning is adjusted in Photoshop using the same character palette that you use for leading. The kerning field is just under the type size. You can also use the shortcut for kerning by placing the cursor between the letters you want to kern and hold down the option key. Use the arrows to move the letters left or right until you get impeccable spacing.

<h2>Tracking</h2>

Often confused for kerning, tracking also refers to the distance between letters, but it involves adjusting the spacing throughout the entire word. Tracking can be used once you have determined the right spacing between each letter to change the spacing equally between every letter at once; hence, it should be used with caution. Tracking is commonly used to fill a space that is larger or smaller than the font’s normal parameters, or to make a single word seem lively and imposing. You should keep in mind that tracking should be used lightly, since it can quickly make reading awkward.

<h3>Adjusting Tracking in Photoshop</h3>

You can change the tracking in Photoshop by accessing the character palette and adjusting the number in the field below kerning. As with kerning, you can use the shortcut by pressing the arrows to adjust the selected text you wish to alter and hold down the option key.

<h2>Leading, Kerning and Tracking in Print</h2>

It’s extremely important to thoroughly understand the difference between leading, kerning, and tracking for web and print design, since the space between characters and line of text can draw readers (or customers) in or completely push them away. While some artistic freedom is always encouraged, functionality must come first when the design has a commercial end; it must be easy to follow to be able to sell. If you're not sure how creative leading, kerning or tracking will affect a print design - create visual and order a hardcopy proof before committing to a final print! 4OVER4 can help with any of your printing needs, ensuring that your final product comes out just as you had hoped it would. From our extensive product lineup to our dedicated team of customer service, you will always be in great hands! Are there any other design concepts that have given you a hard time in the past? Please share them with us, and feel free to leave a comment below.

Without a doubt, the most popular and heavily used typefaces that graphic designers create are well proportioned, readable and appealing.

The Difference Between Leading, Kerning, and Tracking

<a href="https://youtu.be/55udbioXDs8" rel="noopener" target="_blank">source</a> With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/printing/extreme-custom-printing" rel="noopener" target="_blank">mugs</a> out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your custom mugs template will communicate, what your brand is about, and help you seal the deal with your clients. Don&rsquo;t be afraid to get original<a data-schema-attribute="" href="https://www.4over4.com/printing/custom-mugs#multistep" rel="noopener" target="_blank"> custom mug</a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

<h3>Amazing Custom Mugs Design</h3>

Let your creative self shine by displaying all your amazing ideas on blank <a data-schema-attribute="" href="https://www.4over4.com/blank-templates" rel="noopener" target="_blank">custom mugs</a> that you can customize with different designs and get a feel of what the final look will be.

With so many styles of mugs out here, it should become clear why having the right one is so important for the particular message you want to convey.

How to Make Amazing Custom Mugs that Needs No Machine Input

Almost anyone who runs a corporation will need <a data-schema-attribute="" href="https://www.4over4.com/">business printing</a> completed at one time or another. Perhaps it will be a catalog, or it may be custom company envelopes, business cards or brochures. Whatever the project is, the company will need someone to print it for them. In the past, this has meant driving to the local print shop, spending a lot of time and money, and perhaps returning many times for corrections. Now, however, corporations have the option of using online printing for their company printing needs. <a data-schema-attribute="" href="https://www.4over4.com/">Online printing</a> services like 4over4.com have many advantages over traditional printing companies, including:

∙Time savings Online printing services are designed so that ordering is quick and easy. The process is automated and all the information is collected up front, so many business printing orders can be placed in less than five minutes. Business owners can do this without ever leaving their home or office, which saves on driving time as well. In addition, online printing services like 4over4.com are open 24/7, so companies can place their orders at their own convenience. Shipping is quick as well; if needed, businesses can have their projects in their hands within twenty-four hours of completing the order. ∙Cost savings Online printing companies like 4over4.com generally charge far less than traditional print shops. They have less overhead, utilize advanced printing technologies and usually complete a higher volume of orders, so it costs them less to produce the prints. They pass these savings onto the customers, and many companies regularly offer discounts and coupons as well. Most online printing services also give free shipping, especially on large orders. Additionally, business owners save on gas when they shop online for their company printing, which puts even more money back into their pockets. ∙More options Many traditional print shops can print only on limited types of material and in limited sizes. Online printing companies like 4over4.com, on the other hand, can usually produce any type of business printing project you might need, including mugs, mouse pads and huge posters. Most of them also have a wide variety of customizable templates that business owners can pick from, so corporations can create their own unique projects with limited effort. ∙Quality control Quality control is simple when company printing is done online. There is no need to write orders by hand, which greatly reduces the possibility of errors. In addition, online printing companies usually provide an electronic proof of the order, which gives business owners the opportunity to see and correct orders before they are printed. Support is usually available any time of the day or night as well, so questions are answered quickly.

That's why you should visit <a data-schema-attribute="" href="https://www.4over4.com/" rel="nofollow">https://www.4over4.com</a> whenever you need to poster printing or need canvas prints.

Almost anyone who runs a corporation will need business printing completed at one time or another. Perhaps it will be a

How an Online Printing Company Can Benefit Your Corporation - 109

This is our second educational video and here you'll learn how to use 4over4's templates to create stunning business cards for you to print. http://www.youtube.com/watch?v=p-6WiwMniBE

Remember to visit <a href="https://www.4over4.com">https://www.4over4.com</a> for more information on our line of printing products like canvas prints, label printing and much more!

This is our second educational video and here you'll learn how to use 4over4's templates to create stunning business cards for you to print.

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