Online Printing: Unique Business Brochures to Build Your Brand

Brochures have for the longest time been used to introduce a company's products or services and inform prospective customers or members of the public about their benefits. They're undoubtedly one of the best ways to market a business and create brand awareness and are a good form of communication between a company and its customers.

Brochure printing started in the early 1940s but with improved computer graphics, they get better each day. From the 1980s up until now, brochure design has been created almost exclusively within the realm of computers. As early as 1983 designers could create multiple realistic versions of their designs.

According to research, 95% of visitors that obtain brochures become aware of a business.

Some of the benefits of brochures to small businesses include:

  • It’s an inexpensive marketing method- You don’t need to break the bank to get a brochure. You can use a simple brochure template to design your own without having to hire a designer.
  • They are easy to distribute- Brochures are not bulky. This means that handing them out to clients is not a tiresome task and clients can easily put them in their bags.
  • People trust brochures- Many people, I included, perceive that companies that use brochures are more reputable than those that don’t.

  • They are flexible- Unlike other print materials, brochures can be mailed, used on location, or handed out at events making them versatile and easy to distribute.
  • Give customers a glimpse into a business- It’s through brochures that companies can talk about their business and convince customers why they are the best. When well detailed, they give a business an advantage over its competitors.

How to make brochures

For your brochure to be read and serve its purpose, there are a few tricks that you can use while making your brochures.

  • Limit your fonts- I understand how tempting it can be to incorporate different types of fonts into your brochures to make them ‘pop’ more but don’t. You just need a heading, subheading, and body copy font. This will help make your brochure look well put together and easy to read.
  • Utilize images- People easily remember images more than words. Use great quality images that are in line with the message that you’re trying to put across. Your customer will want to see the product you are selling, or images of the results they'll get, or emotions they'll feel when they use your product or service. Keep the images clear and professional.

Where you place images also matters. Don't go overboard with the images. Place them in strategic points that are in line with your message.

  • Use comprehensive statements and catchy headlines- The people you're reaching out to may not understand your industry's jargon. Use simple statements and words that they can understand. What you choose as your headline will determine if people will read the rest of the content or not. Use powerful headlines that are well detailed and interesting. If you’re running a bakery shop, instead of writing ‘All vegan cakes available’ as your headline, write something like ’16 different varieties of delicious vegan cake at affordable prices’.
  • Choose an outstanding design- Remember you’re competing against many businesses and you need to outshine them. Instead of the regular rectangular brochures, why not go for tri-fold brochures?

There are different types of brochure folds that you can apply to your brochures to make them eye-catching like half-fold, Z fold, gatefold, die-cut fold, etc.

  • Great color choice- Colors can make or break your brochures. Blend your colors nicely so that they are in line with your brand. Different colors evoke different emotions and show different aspects of a business. For example, red symbolizes power, yellow promotes happiness, and black symbolizes authority. Choose the right colors to create the perception you intend.
  • Use story-telling- Everyone loves a good story. It’s easier to read through a story than just facts and statistics. Using stories to write your brochures makes them more engaging and entertaining for prospects. Telling a story also allows you to provide context to the statistics and facts that you use to convince a prospect to make a purchase. Stories take your customers through your business's journey in an entertaining way and help humanize your brand.

To sum up

Deciding On The Company To Work With

Now that you know all the benefits that come with direct mail brochures, it's equally important to be mindful of the company you pick to print them out for you. You need to work with a company that has many brochure examples at your disposal, great customer support that is ready to assist you in case you get stuck, and a company that is known for great quality brochure prints.

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