Catalogs are a long-established advertising medium that depends on quality photography more than any other form of custom printing. If you’re not a professional photographer, take heart. Follow these tips to get great results for your business printing.
• Size matters when it comes to product photos. Display your photos in as large a format as possible. If you need an entire page to effectively show your product, don’t use half a page. If your product looks good with four items per page, use that layout. • Use insets and spot color for your custom printing. Insets showcase high-profit or most-popular items effectively. Spot color can really draw the reader's gaze to a photo. Graphics like an arrow or a highlighted circle around an item also work well. • Catalog printing requires high-resolution photos that glamorize the product and emphasize its virtues. Use a mega-pixel camera for business printing. Be sure your photos are at least 300 dots per inch in resolution. • Shoot the item from as many different angles as possible to give the reader a complete view. Show as much detail as possible, especially parts of the item you want to stress. • Give the item some perspective to show how large it is by putting a common object in the photo. A coin or ruler works well, especially for detail. • Show the product in action. If it opens and closes, show it both ways. If it prints, packs or prepares, catch the resulting product. • If your product is meant to dazzle, make it shine. Show a bracelet on a wrist, not on a pillow. Include a pair of hands operating the controls. Models can bring a product to life. • Use a tripod to make sure your photos are focused and clear. Use a background that compliments the product. If you’re shooting numerous products with various colors for your online printing, use a neutral background. • Reinforce your description with your photos. If you mention the widget’s control panel, include a close-up of the panel to add to the text. As with any online printing, catalog printing is a quick, simple way to get your advertising in the hands of your customer base. Be sure your photos are high-quality, high-resolution and presented in an attractive design. Don’t clutter the layout. Keep your catalog easy to read and pleasant to view for the best results.
Don't forget, once this all is ready, to get an online printing company like 4over4.com that gives you low prices, high quality materials and fast turnaround times not just for catalog printing but also for all your business printing needs, like, let's say canvas prints. For more information visit https://www.4over4.com