Have you ever seen merchandise without labels? It is present in every kind of product. Businesses cannot think of their products without label printing. There are versatile uses of labels. From brand symbols and packaging to barcodes and information display, labels are indispensable.
Have you ever thought about how to print a standard mailing label? What type of ink is most suitable for labels and stickers? How do printed labels get the word out effortlessly? Let us delve deeper to learn more.
Label printing is not dependent on a particular type or shape. It can be as simple as single color stickers or as classy as premium labels highlighting specialty inks and a range of printing techniques. The inks used for printing are as diverse as the labels themselves.
Do you know that according to Globe-News Wire, Reports and Data 2020 forecast, the Global Printing Inks Market will reach USD 28.15 Billion by 2027? The increasing demand for ink through different applications like corrugated cardboard, flexible packaging and labeling, modern letterpress, etc., leads to market growth over the forecast period.
In this pandemic, changing consumer shopping habits have led to increased demand for personal labels offering utility information.
According to McKinsey 2020 survey, “more than 2,000 US grocery shoppers said they’d bought more private-label products during the COVID-19 crisis than they did pre-crisis.” This clearly shows how important it is to customize labels and the rising need for them.
If the label printing ink is not perfect, the message you wish to convey to the customers may not reach them as you intended. I’ll give you an example that caused me losses a few days ago.
I ordered 200 labels from a local printer to spread the brand name of my friend who is a home-based baker. She packed an order she had received and placed a label at the top of the cookies and pastries box. While delivering, it started raining and the information printed on the label smeared, making it impossible to read. That was a big disappointment.
Other reasons that make it important to choose the right ink are –
The most commonly used inks for label printing are water-based, solvent-based, or UV-based. They contain at least one colorant, such as pigment or dye, and are used to color a surface to produce text, design, or an image. Each type of ink has its advantages and features.
The correct choice of ink for your label will ensure its cost-effective performance during the intended period.
Apart from the inks mentioned above for labels, did you know that you can create unique color matches for your brand? Are you facing problems reading the label's text in low-light conditions? Do your labels need additional safety against fading? Here are some other ink types that you may consider for label printing.
A successful product label printing project involves choosing the suitable label ink and material. It is essential to test the ink types available to you on the label materials which include paper, films, shrink sleeves, vinyl, etc. This can help you determine whether your labeling solution produces the intended results. Addressing the following concerns before placing your order will help you get what you need.
Determining the ink type for your labels will depend on your requirements. It is best to hire a knowledgeable and experienced online printing service like 4OVER4 to offer you a range of label printing options under one roof. Choose a reliable printing service that can help you decide the right ink type and guide you on label printing. For more information on various types of labels, click on the link below.