The world of self-marketing for entrepreneurs is a vague one. First of all, if you self-promote too much or don&rsquo;t do it correctly, you&rsquo;ll run the risk of coming off as a brag. On the other hand, if you don&rsquo;t promote yourself enough, you won&rsquo;t further your career. The self-promotion struggle is real, but failing to put yourself in the spotlight means you may miss out on some valuable opportunities. So, what are the secrets to putting yourself -and your brand- on the map without falling too close to either end of the spectrum?&nbsp;Let&#39;s talk about it!&nbsp;We&rsquo;ve come up with powerful tips to master the delicate art of self-promotion with marketing strategy, developing a brand, and still following your own brand guidelines. Perhaps now you can become your own cheerleader!&nbsp;

<h2>If You&rsquo;ve Got It, Flaunt It: What Exactly is Self-Promotion?</h2>

As a principle, promoting yourself follows the same concept as promoting a business. It&rsquo;s about showing the globe what you do best while convincing them that you&rsquo;re the answer to their problems. Self-promotion is a strategy that innovative entrepreneurs use to make a name for themselves. The complex thing about it is that there&rsquo;s a fine line between not talking yourself up enough and sickening people with your showboating tactics.

<h3>Tip #1: &nbsp;Do Your Research</h3>

There are plenty of platforms for self-marketing. Nevertheless, whether you&rsquo;re showcasing your self-promo strategies in person at a networking event or you&rsquo;re talking to influencers on LinkedIn, bear in mind that different spaces come with unique audiences. It is important to maintain yourself as a professional brand while still meeting brand identity and relating to potential customers. &nbsp;&nbsp; Researching the audience beforehand is pivotal to success! The more you know who you&rsquo;re talking to, the more you can adjust your pitch to meet their expectations and interests. When face-to-face, you can easily read a person&rsquo;s body language. Online, we recommend relying on the insights of analytics programs in order to help you optimize for the future.

<h3>Tip #2: Don&rsquo;t Act Like an Expert - Be One</h3>

Self-promo is about demonstrating that you&rsquo;re, hands down, the best person out there at what you do. Go above and beyond to show your position as an industry expert! For some entrepreneurs, this means constantly sharing content on social media that&rsquo;s important to their niche. Simply ensure everything you share with your followers is well-researched. For others, it may be smart to visit conferences and networking events. As a matter of fact, by speaking about your area of expertise at a conference you&rsquo;ll dramatically improve your chance to succeed far beyond the virtual world.

<h3>Tip #3: Find and Follow the Right Groups</h3>

Networking is a fundamental self-promotion strategy. Not familiar with the practice of personal branding? Haven&rsquo;t been in the industry for long? If that&rsquo;s the case, you may not know how to get started. Don&rsquo;t worry! There are other strategies! Social media makes it easier to find groups that may be relevant to your search for attention. Search on LinkedIn for renowned industry leaders and follow the people that they&rsquo;re connected to. Check out Facebook, Twitter, Instagram, YouTube, Flickr, Tumblr, Reddit, Quora and even Pinterest for groups related to keywords that you want your brand to be recognized for. The more you connect with the right audience, the more your promo methods will pay off.

<h3>Tip #4: Be Interesting</h3>

Who wants to listen to an hour-long podcast of you describing how great you are? If you can show off your skills and offer your audience something interesting - you&rsquo;ll get their attention! When creating content, remember that no one likes being sold to in this marketplace. According to a&nbsp;study&nbsp;conducted by BuzzStream and&nbsp;Fractl,&nbsp;<a href="https://www.buzzstream.com/blog/unfollow-algorithm.html" rel="noopener noreferrer" target="_blank">45% of consumers will unfollow a brand if their activity is dominated by self-promotion.&nbsp;</a>&nbsp;Marketing and branding aren&rsquo;t about tooting your own horn. Provide valuable insights to build trust! Rather than rattling off remarkable stats about your performance or listing adjectives that you think describe you, tell a story. Engage your audience with something they truly want to learn. When building your brand online, tell your personal story - this way, you&rsquo;ll appear as a more authentic person! What&rsquo;s more, by merging your storytelling strategies with a commitment to posting relevant content, you&rsquo;ll keep them coming back for more.

<h3>Tip #5: Be Honest</h3>

The most important thing you can embrace when it comes to self-marketing is honesty. Even though it&rsquo;s great to share your successes, strengths, and stories with your audience, it&rsquo;s crucial that you don&rsquo;t get caught up in your own greatness. Ensure that your desire to feature your own skills doesn&rsquo;t prompt you to embellish the truth!&nbsp;You can still integrate your brand strategy without having to create a false image of perfection. Besides, when you&rsquo;re looking to build rapport with your audience, don&rsquo;t forget that no one likes listening to a pretentious know-it-all. Modesty and humility go hand in hand when you&rsquo;re marketing yourself. Just focus on your successes within the big picture, and you&rsquo;ll automatically be more appealing.

<h2>Now It&rsquo;s Your Turn</h2>

Self-promotional strategies make a lot of entrepreneurs feel uncomfortable, but they&rsquo;re the key to countless opportunities in your professional life. We hope these tips help you establish influence as an entrepreneur. Remember that self-promotion blends the fine line between branding and boasting - it&rsquo;s vital to know when confidence transforms into cockiness!&nbsp; For further inspiration, browse 4OVER4.COM&nbsp;and check out a range of high-end print marketing materials to get the attention you deserve! We know how to make the part of your brand shine with the perfect printing products for your needs.

Self-Promotion Tips: Getting Your Name Out There Like A Pro

Every year Thanksgiving reminds us to be grateful for our family and the moments we share. But, what about our second family - people we work with and our business partners? In this post, we'll discuss the ingredients for the perfect corporate Thanksgiving celebration, including gifts!



By expressing gratitude to your team on days like this, you invest in the future success of your business.&nbsp;You'll get ideas for various bonding activities, as well as gifts for your employees and partners.&nbsp;



...Ready? Good! Let's start planning your awesome Thanksgiving celebration of 2019!


<img class="alignnone wp-image-494306 size-full" src="https://cloud-cdn.4over4.com/2019/10/Copy-of-BLOG-FRAMES2-2020-10-12T125136.436.png" alt="corporate-thanksgiving-gift" width="1280" height="720">
<a href="https://www.pintsizeproductions.com/wp-content/uploads/2018/11/Thankful.jpg" target="_blank" rel="noopener noreferrer">Source</a>


<h3>1 - Create a "Thanksgiving" Board</h3>



This feature is useful for both the office and home. Allow people to share their positive emotions for each other, on a<a href="https://www.4over4.com/printing/dry-erase-posters" target="_blank" rel="noreferrer noopener">&nbsp;branded dry-erase board</a>. You will be able to keep it on the wall during the entire year.



Write something special to each member of your team or your family. Let them know what an important role they play in your life or your business.&nbsp;



Don't think we forgot about our present to you: here's your 30% OFF promo code [THANKYOU30] for every item on our website.&nbsp;



One of the most popular reasons why people change their workplace is their inability to feel the impact of their work. A simple "Thank you for [____]" during holiday seasons like Thanksgiving reminds them that their activity is both seen and appreciated. This usually leads people to be more enthusiastic and responsive.



<h3>2 - Send Postcards, Give Postcards as Corporate Thanksgiving Gift</h3>



Sending postcards on national holidays is very common among companies. However, there's always a way to be original and put your own spin on every "common" event. Send <a href="https://www.4over4.com/printing/thanksgiving-cards" target="_blank" rel="noreferrer noopener">Thanksgiving postcards</a> from 4OVER4.COM to every single member of your partner's team - not only the manager. While your note may be lost within hundreds of others that top management receives, sending a personalized postcard to every individual team member will surely grab more attention.&nbsp;



In fact, pre-ordered corporate postcards might cost you even less than ordinary ones bought at the store.&nbsp;Use promo code [THANKYOU30] for your 30% OFF with 4OVER4.COM.&nbsp;



Besides, encourage your employees to send corporate postcards or <a href="https://www.4over4.com/cloud/content/holiday/thanksgiving-greeting-cards-ideas/">greeting cards</a> to their friends and family. Giving out beautiful <a href="https://www.4over4.com/printing/thanksgiving-cards" target="_blank" rel="noreferrer noopener">notes</a> with your logo on them will help boost your brand awareness even further. Not only will it be very generous of you, but it is also a great way to promote your company name and products. 



<h3>3 - Participate in a Volunteer Project as a Corporate Thanksgiving Gift</h3>


<img class="alignnone size-full wp-image-494307" src="https://cloud-cdn.4over4.com/2019/10/Copy-of-BLOG-FRAMES2-2020-10-12T125851.345.png" alt="" width="1280" height="720">
<a href="https://www.usajacket.com/blog/wp-content/uploads/2019/11/Top-9-Gift-Ideas-to-Surprise-your-family-on-Thanksgiving-2019-810x427.jpg" target="_blank" rel="noopener noreferrer">Source</a>


Thanksgiving is a time to share. Involve your team members and come up with 2 or 3 corporate Thanksgiving gift ideas that will make a maximum impact within your company budget.



Therefore, keep in mind that if you are planning to spend corporate money, it can be included in your next press release. Encourage your clients and partners by your actions, and make sure your gifts have your logo&nbsp;<a href="https://www.4over4.com/printing/premium-stickers" target="_blank" rel="noreferrer noopener">stickers</a>&nbsp;or other branded packaging.&nbsp;



But that's not all...&nbsp;



Someone once said: "Time is the most precious gift you can give to someone. When you give someone your time, you're giving a part of your life that you will never get back." If you haven't allocated a budget for this specific date, you could ask your team to volunteer in their working time. In fact, personal help is what many organizations lack.&nbsp;



Get yourself and your team members memorable <a href="https://www.4over4.com/printing/t-shirt-printing" target="_blank" rel="noreferrer noopener">T-Shirts</a> with the company logo and a Thanksgiving quote, and spend a day (or half of it) helping those who are in need.&nbsp;



<h3>4 - Create a Small Performance with Your Company Story</h3>


<img class="alignnone size-full wp-image-494308" src="https://cloud-cdn.4over4.com/2019/10/Copy-of-BLOG-FRAMES2-2020-10-12T130232.822.png" alt="" width="1280" height="720">
<a href="https://www.jetsetter.com/wp-content/uploads/sites/7/2018/04/zChhxCyz-1380x690.jpeg" target="_blank" rel="noopener noreferrer">Source</a>


Remember the play in elementary school where you had to dress up and tell the story of Thanksgiving? You can now try to tell your company story instead. Write the entire story in a play format in advance, and involve a few employees to perform it in front of coworkers.



Include some company jokes, make sure the performance is interactive, so that the entire audience can participate. Make it fun, dress up, speak about your company's history and, of course, the United States.&nbsp;



By the end of the performance, you can give out unique corporate gifts, which&nbsp;4OVER4.COM&nbsp;will happily help you to create. You could even design small&nbsp;<a href="https://www.4over4.com/printing/custom-flyers" target="_blank" rel="noreferrer noopener">flyers</a>&nbsp;with your company story, and send it out as Thanksgiving note to your clients and partners.&nbsp;Moreover, you can do a lot with a 30% discount when you use promo code [THANKYOU30] on our website.&nbsp;



<h3>5 - Watch "A Charlie Brown Thanksgiving" on the Big Screen</h3>


[embed]https://www.youtube.com/watch?v=ckkGjMKwO3k[/embed]


It's hard to imagine Thanksgiving without Charlie Brown and Snoopy - the world's most beloved beagle and the most extended flying character in Macy's Thanksgiving Day Parade history. This year Snoopy returns, decked in astronaut gear, and will launch his new mission in celebration of the 50th anniversary of the moon landing.&nbsp;



It is an opportunity for you and your coworkers to remember the iconic Thanksgiving episode of Charlie Brown, dress up for the occasion, AND enjoy the peanut specials.&nbsp;



Get some popcorn and fall into childhood memories for a while with Charlie Brown. It is one of the best corporate Thanksgiving gift ideas that your acquaintances will truly cherish.Apart from family and friends, always take time to thank your colleagues and partners. You can also engage them in various activities which is the perfect way to get in the holiday spirit. Plus, it will make your turkey dinner taste that much better!



We at 4OVER4.COM want to thank you for being with us and&nbsp;give you a 30% OFF on all your orders with promo code [THANKYOU30].&nbsp;



May your Thanksgiving 2019 be filled with joy, gratefulness, and sweet memories that will warm you up for the next year. Plan your <a href="https://www.4over4.com/cloud/content/holiday/5-creative-ways-your-local-business-can-give-back-this-thanksgiving/">thanksgiving ideas</a> uniquely with 4OVER4.COM.

5 Essential Corporate Thanksgiving Gift Ideas for 2019

<a href="https://www.youtube.com/watch?v=Z1B8sIn1E-A" rel="noopener noreferrer" target="_blank">source</a>

Graphic design has been made easy thanks to tools like Canva and Adobe Spark but truth is that when it comes to serious designing there is need to know how to use serious tools like Corel Draw and Photoshop. In this video, beginners get to know how to operate professionally. The printing can then be done at 4OVER4.

<h3>Print Flyer Templates</h3>

With so many styles of <a data-schema-attribute="" href="https://www.4over4.com/direct-mail-services" rel="noopener" target="_blank">print flyers</a> out there, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your <a href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1">print flyers</a> will communicate, what your brand is about, and how it will help you seal the deal with your clients. Don&rsquo;t be afraid to get an original custom made <a href="https://www.4over4.com/printing/flyer-printing">print flyers</a> just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer! We offer great discounts and hundreds of free templates that will make your brand stand out.

Let your creative self shine by displaying all your amazing ideas on a blank&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;startdesign=1" rel="noopener">print flyers</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the<a href="https://www.4over4.com/cloud/community/" rel="noopener" target="_blank">&nbsp;community</a>&nbsp;section.

10 Secret Print Flyer Design Tips for Beginners

<img alt="" src="https://storage.googleapis.com/4over4-shop/assets/images/product_story_image/1041post-printing.jpg" style="height:720px; width:1280px" />

<a data-schema-attribute="" href="https://www.pinterest.com/pin/468233692507359065/" rel="noopener" target="_blank">Lenticular Printing</a>

Postcards allow you to package a lot of information in one while still entertaining your clientele.

With so many styles of&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/printing/postcards-printing" rel="noopener" target="_blank">postcards</a>&nbsp;out here, it should become clear why having the right one is so important for the particular message you want to convey. Think hard about what your&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/cloud/filter/?tab=design-templates&amp;industry=&amp;category=postcards&amp;size=&amp;business-type=&amp;sides=" rel="noopener" target="_blank">lenticular postcard</a>&nbsp;will communicate what your brand is about and help you seal the deal with your clients. Don&rsquo;t be afraid to get an original&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/printing/3d-lenticular-postcards#multistep" rel="noopener" target="_blank">lenticular postcard</a>&nbsp;just like the one we&rsquo;ve shared here. After all, the right one might just be what sparks the interest of a new customer!

<h3>Lenticular Postcard Templates</h3>

Let your creative self shine by displaying all your amazing ideas on a blank&nbsp;<a data-schema-attribute="" href="https://www.4over4.com/cloud/marketplace/creative-corner/blank-print-templates/postcards/" rel="noopener" target="_blank">lenticular postcard</a>&nbsp;that you can customize with different designs and get a feel of what the final look will be.

Do you have too much on your plate already? Just relax and let us do all the heavy lifting for you by checking out our services in the<a data-schema-attribute="" href="https://www.4over4.com/cloud/community/" rel="noopener" target="_blank">&nbsp;community</a>&nbsp;section.&nbsp;

Amazing Lenticular Postcard for Your Clients

Yoga is a 5,000-year-old physical, mental and spiritual practice. With roots in India, it aims to transform both the body and mind. There are multiple benefits of practicing yoga regularly including increased flexibility, relief from stress, improved posture, and better balance. It's no wonder yoga continues to gain popularity in the United States. In fact, the number of yoga practitioners in 2016 was 36.7 million according to a survey shared by <a href="//www.yogaalliance.org/Learn/About_Yoga/2016_Yoga_in_America_Study/Highlights" target="_blank" rel="noopener noreferrer">Yoga Alliance</a>. 

To pay tribute to this globally recognized practice, the United Nations General Assembly declared June 21st the International Day of Yoga. On June 21st, 2015, the first International Day of Yoga was celebrated worldwide. Many records have been achieved that are a testament to yoga's popularity. For instance, the largest yoga lesson set a new Guinness World Record: nearly 36,000 participants in New Delhi.
<h2>Pick Your Favorite International Yoga Day T-Shirt</h2>
If yoga is an integral part of your lifestyle, you may want to celebrate International Day of Yoga in style. Check out these printed t-shirts that will help you express your love for yoga in a funny and witty way: 

#1. Namast'ay in bed 

<a href="https://cloud-cdn.4over4.com/2017/06/yoga002.png"><img class="aligncenter size-full wp-image-8330" src="https://cloud-cdn.4over4.com/2017/06/yoga002.png" alt="yoga day t shirts" /></a>

#2. Why do you do yoga?

<a href="https://cloud-cdn.4over4.com/2017/06/yoga001.png"><img class="aligncenter size-full wp-image-8329" src="https://cloud-cdn.4over4.com/2017/06/yoga001.png" alt="custom yoga tshirt" /></a>

#3 Stay Calm in the Midst of Chaos 

<a href="https://cloud-cdn.4over4.com/2017/06/yoga004.png"><img class="aligncenter size-full wp-image-8332" src="https://cloud-cdn.4over4.com/2017/06/yoga004.png" alt="yoga prints" /></a>

#4 Yoga Helps Me Relieve Stress

<a href="https://cloud-cdn.4over4.com/2017/06/yoga003.png"><img class="aligncenter size-full wp-image-8331" src="https://cloud-cdn.4over4.com/2017/06/yoga003.png" alt="yoga t shirt" /></a>

#5 Yoga Basics: Inhale and Exhale 

<img class="aligncenter size-full wp-image-8333" src="https://cloud-cdn.4over4.com/2017/06/yoga005.png" alt="custom tshirt printing" />

Are you a master teacher or a newbie? Wear you International Yoga Day T-Shirt with pride and get ready to spark a conversation about it. Want to print one of the yoga t-shirts featured above or use a funny message of your own? Click here to order your <a href="/printing/t-shirt-printing" target="_blank" rel="noopener noreferrer">4OVER4 t-shirts</a> - we offer black and white t-shirts in sizes ranging from S to XXL! Create your yoga t-shirt today and inspire everyone around you to find their inner peace.

Suggestions

International Yoga Day T-Shirt Printing: Celebrate and Work Out in Style

Pick Your Favorite International Yoga Day T-Shirt