Do you think people will buy your product just because it’s good? Think again! With the number of products growing exponentially in the food industry, meeting customer expectations in terms of taste, quality or freshness is not enough to drive people to your product. Since customization has become increasingly meaningful to brand-name businesses, your custom food packaging printing can make or break your brand image. After all, the way into consumers hearts is through their eyes! Boring packaging can make potential customers ignore a product that they might like and creative packaging can make them pick up an item that they might have overlooked. In other words, your food packaging can make your product look high-end or cheap, healthy or unhealthy, professional or amateur… Get the point? Think of the package as the face of your product – it has to convey exactly what you want potential customers to see!
Food Packaging Printing Basics
When ordering food packaging, consider the design, colors, logo placement and their overall appeal. Don’t forget that once on the shelves, your products have to compete with others to get noticed! To help out with food packaging printing, we’ve come up with four custom products for food and beverage entrepreneurs. Perhaps now you can get your brand noticed while instantly boosting sales!
- Custom Cube Boxes
Do you know what the main purpose of food packaging is? Powerful packaging safeguards the product from any damage or hazard on the shelves and during shipping. Custom printed cube boxes like the ones we offer are dynamic marketing materials and they protect items like chocolate, baked goods, candy and other small food products. Before placing an order, make sure to have a professional design effective cube boxes that are visually appealing. This is particularly relevant for custom cube boxes, because it’s vital that your food packaging ultimately conveys the mouth-watering items tucked inside!
- Custom Header Cards
Packaging is a huge part of the food industry. Walk into any grocery store and you will see how powerful the function and shape of your packaging can be. For a large variety of gourmet eats, we recommend using custom printed header cards like the ones we offer - simply attach them to the top of cello bags. Besides attracting customers with an eye-catching design, your header cards should be informative. Display anything from your logo to your tagline to a seasonal campaign to nutritional guidelines to your brand's sustainability policies. When it comes to your header card design, the sky’s the limit!
- Custom Labels
As a food entrepreneur, you’re surely aware that all packaged foods for sale must be labeled. Custom printed labels are the first thing consumers come into contact with! They tell them whether they should purchase or avoid your product. They also provide a list of ingredients, expiration dates, and customer service contact information. Make sure your customized product label conveys the appropriate message about your gourmet items, brand, and business to potential customers. Having branded labels with a dynamic visual message will give your company the edge it needs to be a leading contender in your field.
- Custom Wine Boxes
Food packaging serves the purpose of informing potential buyers about your product and luring them into making the purchase. Do you produce your own wine? Do you own a retail wine shop? If you’re in the wine industry, we recommend using cleverly-designed custom wine boxes as packaging. They can help your brand stand out on the shelves, instantly sparking conversation, interest and sales! As mentioned earlier, we suggest working with design experts to ensure measurable business goals. Wine boxes with a strong creative narrative will give you the recognition you are looking for.
Keep in mind that there are many regulations specifically for packages that those in the food industry must follow. Since consumers will be ingesting your products, it’s imperative that your packages are clearly labeled. That being said, take the time to learn the FDA restrictions in terms of labeling ingredients and any allergy warnings on your packages. The last thing you want is an unhappy customer! We hope this information comes in handy and that these custom products help your brand gain success. Which of these ideas do you think is the most interesting? Why? As a food entrepreneur, which packaging item have you used in the past? We’d love to hear your insights. Please feel free to kindly leave a comment below.