Smartphones and social media dominate the world of networking. So one might begin to wonder: do people still use business cards?
With 27 million business cards printed daily around the world, it's easy to conclude that they are even more relevant today than ever. Let's provide more details.
With the rise of technology, lots of business relationships often take place through emails, social media networks, and other virtual channels. So you might be tempted to think, "Do people still use business cards?
Many people still consider receiving a well-designed and high-quality card as a sign of professionalism and attention to detail.
A study found that 72% of people judge a company by the quality of its business cards. Imagine not having one at all.
Unlike the other channels of networking, they are a fast and easy way for you to exchange contact information, facilitate follow-up conversations, and leave a lasting impression.
In this way, business cards are still a relevant tool in the networking world today.
Even though many people rely on digital channels for communication, there is still a demand for physical alternatives. Professionals across various industries continue to use them for networking events, conferences, and meetings. In fact, some cultures place a strong emphasis on the exchange of cards as a sign of respect and professionalism.
The Evolution of Business Cards: How They've Adapted to Today's World
Though the basic concept of exchanging contact information remains the same, the design, concept, and trends have evolved with time.
Here's a closer look at some ways they have adapted to today’s world.
Overall, the trends are constantly evolving as technology advances and design preferences shift. Yet, the importance of a professionally-designed card in making a lasting impression on potential clients or partners remains a constant.
So, Do People Still Use Business Cards? Yes, of course. And that is because they matter. Not only do they matter in your branding and marketing, but critically, they matter on the bottom line.
Recent research by CreditMonkey, shows that every 2000 business cards handed out increase a company's sales by 2.5% annually.
And according to Kristopher Jones, CEO of LSEO.com, the exchange of business cards is still powerful and far more professional to bring along to a face-to-face meeting.
So why would you want to miss out on a proven opportunity to grow your business?